AI Sales

The Best 10 Call Center Software in 2024

Liucija Adomaite
LAST UPDATED
May 15, 2024
READING TIME
7 min.

Despite the rise of AI sales tactics, call centers are still notoriously popular. The global market for contact center systems will reach $496 billion by 2027.

Research shows that the average call center picks up 200 calls per day, 1,000 per week, and 4,000 per month. A team of skilled call agents is a must to handle these calls, and call center software is critical in boosting their performance. 

In this article, you learn 10 best call center software to use in 2024 to create a seamless customer experience and make more sales.

What is Call Center Software?

Call center software is the technology that helps businesses manage and optimize customer communications across various channels, such as phone, email, live chat, instant messaging, SMS text, and social media.
The goal of call center software is to simplify the process of handling customer inquiries by providing call solutions for inbound and outbound sales and customer support.

Inbound call centers focus on receiving customer calls for services like technical support or order assistance, necessitating efficient problem-solving by agents. 

Outbound call centers involve agents reaching out to potential or existing customers, often facilitated by CRM software, to manage these interactions effectively.

The key features of call center software are: 

  • Call routing to assign customers to the most appropriate agents
  • Multilevel IVR (Interactive Voice Response automates responses over the phone based on what a customer says) systems for self-service options
  • Comprehensive analytics
  • CRM integrations to provide real-time information about callers
  • Call recording, queuing, and transferring
  • Team collaboration tools

Call center systems enable personalized, efficient customer service and supports meaningful relationship building.

In the past, only large corporations had the resources and space to establish physical hardware for a call center. Nowadays, software-based solutions enable small businesses, even those without on-site offices, to operate virtual call centers.

10 Best Call Center Software to use in 2024

Here's the ultimate list of the top nine call center software broken down according to their main features, pros and cons, key benefits, and final verdicts. This list will help you to pick the best overall call system for your business.

1. Zendesk Talk: best call center software for omnichannel customer service

Zendesk Talk is a cloud-based call center software integrated directly into the Zendesk customer service platform.

This means that customer support agents can use the same interface to handle phone calls, emails, chats, and social media inquiries, offering a more streamlined experience.

Zendesk Talk enables businesses to make and receive calls through the web or phone, seamlessly integrating with the online customer experience and offering analytics to evaluate phone support performance.

What's unique about Zendesk Talk is the fact that it started as a CRM and now has a call center solution.

Rating:

Capterra - 4.7/5 ⭐⭐⭐⭐⭐

TrustRadius - 8.0/10 ⭐⭐⭐⭐⭐

Key features of Zendesk Talk:

  • Phone Support: Zendesk Talk allows businesses to provide phone support to customers. Agents can receive calls directly in their web browser or forward them to their phones.
  • Call Routing and Management: Zendesk Talk offers features like call routing (directing calls to the most appropriate agent) and queue management (handling call wait times).
  • Automatic Ticketing: Zendesk Talk can automatically create support tickets for each call, allowing agents to easily track customer interactions and resolve issues efficiently.
  • Call Recording and Analytics: Zendesk Talk provides call recording and analytics functionalities. Businesses can use recordings for training purposes or to analyze call quality and agent performance. It also stores call metadata. This includes information about each call, such as call logs (date, time, duration, caller ID), phone numbers involved, and potentially voicemail recordings.
  • Data storage available across all plans.
  • Integration with Zendesk Support: A core advantage of Zendesk Talk is its tight integration with Zendesk Support. Agents can access customer information and past interactions from the same platform, providing a more personalized and efficient service.

Zendesk Talk is best suited for:

  • Small and Medium Businesses (SMBs): Zendesk Talk's user-friendly interface, ease of setup, and potentially cost-effective pricing for smaller teams make it a good option for SMBs looking to improve their phone support operations.
  • Businesses Already Using Zendesk: Since Zendesk Talk integrates seamlessly with Zendesk Support, it offers a streamlined experience for businesses already invested in the Zendesk ecosystem. Agents can manage all customer interactions (calls, emails, chats) from a single platform, improving efficiency and data accessibility.
  • Businesses with Moderate Call Volume: Zendesk Talk's pricing structure might become expensive for companies with a very high number of agents or call volume. However, it can be a good solution for businesses with moderate call volume seeking to improve their phone support capabilities.

Monthly pricing:

Zendesk Talk costs from $55 to $115 per agent.

It also has additional costs for inbound and outbound calls, phone numbers, recording, voicemail and voice mail transcription that include:

  • Phone numbers: $2 per month
  • Inbound calls: 3.7 cents per minute
  • Outbound calls (U.S. and Canada): 2.2 cents per minute
  • Recording: 3/100ths of a cent per minute
  • Voice mail: 3.7 cents per minute
  • Voice mail transcription: 5 cents per minute

Zendesk Talk Pros:

  • Qualifying early-stage startups can get 6 months for free for up to 50 agents
  • IVR call routing
  • Branding for web conversations in higher subscription tiers
  • Ticketing systems and data storage
  • HIPAA-enabled service plans that meet the HIPAA security requirements for Business Associates
  • Integrations with 1,000+ apps
  • User-friendly interface
  • Built-in chatbots that are customizable and automated

Zendesk Talk Cons:

  • No international numbers
  • Frequent reports of poor call quality
  • High cost per agent
  • Users say that Zendesk customer support is not helpful enough
  • Advanced routing functions on top-tier plans only

The Verdict:

Zendesk Talk is an excellent choice if you’re looking for call center software that seamlessly integrates customer communications on a wide range of channels, including phone, email, chat, text, and social media. However, you must be careful when choosing the plan because functions are limited depending on the subscription tier you have.

2. RingCentral Contact Center: best call center software for small-medium businesses

RingCentral is a voice-over-internet protocol (VoIP) service provider which streamlines it calls, messages and collaborations with customers and employees. It offers multiple functions including inbound and outbound call handling, omnichannel support, and ticket management.

RingCentral Contact Center is a robust call center solution tailored for growing businesses. It streamlines communication from multiple devices via a cloud-based phone system, an artificial intelligence (AI)-powered contact center, video conferencing features and team messaging capabilities.

It offers four plans with various features that suit the specific needs of small businesses across various sectors like software, retail, and services.

Rating:

Capterra - 4.3/5 ⭐⭐⭐⭐

TrustRadius - 7.9/10 ⭐⭐⭐⭐

Key features of RingCentral Contact Center:

  • Skills-based routing and click-to-call functionality available across plans, facilitating efficient call handling.
  • Advanced functionalities like voice recording, workforce, and performance management in higher-tier plans to enhance customer experience.
  • Real-time reporting and over 300 integrations with apps for comprehensive operational insights and extended capabilities.
  • Advanced voice
(Inbound, Outbound), advanced IVR, omnichannel
interaction designer
  • Dialer - preview, predictive, 
progressive
  • 30+ digital channels
  • Call, screen, and digital recordings
  • Real-time and historical reports
  • Integration into RingEX
  • Unlimited domestic minutes

RingCentral Contact Center is best suited for:

  • Businesses willing to invest in a high-quality call center platform offering extensive integrations with CRM, help desk software, and the capability for custom software integrations through open APIs.
  • Larger companies seeking a powerful toolset for improving customer service and operational efficiencies, despite the additional costs for premium features and lack of transparent pricing.

Monthly pricing:

RingCentral has four plans including Essentials, Standard, Premium and Ultimate. The pricing may range from $150 to $170 per seat for a business with up to 19 support agents, but pricing may vary based on your number of users.

However, the information isn't publicly available on their website, so you’ll have to get in touch with their sales representatives to get a quote.

Only the Ultimate plan offers all the unlimited functions including workforce and performance management. Meanwhile, Essentials plan only gets you four basic functions like click-to-call, third-party integrations, global telephony.

RingCentral Contact Center Pros:

  • Over 300 integrations including with RingEX, Salesforce, Dynamics, Zendesk, ServiceNow, Oracle, Kustomer, SAP, Spice CRM, and so on.
  • Social media, chat, email interactions
  • Powerful outbound dialler capabilities including predictive diallers
  • IVR feature  
  • Historical and real-time dashboard, reporting and analytics
  • Automatic calls and ticket management
  • Voice recording
  • Workforce and performance capabilities

RingCentral Contact Center Cons:

  • Advanced functions cost extra
  • Pricing is not transparent
  • No direct Linux support (though you can use the web dashboard just fine)
  • You can't customize the conference call greeting message
  • Not robust enough to handle multiple calls at once

The Verdict:

RingCentral is excellent call center software for small-medium businesses that want an omnichannel solution to support their agents with call routing and transcription, as well as multiple channels like email, messenger, and social media. However, since their pricing isn't transparent, we can't exactly conclude how much value you get for each subscription tier. It's important to note that to use advanced functions, you have to pay more.

3. Freshdesk Contact Center: best affordable call center software

Freshdesk Contact Center is a versatile VoIP service perfect for businesses seeking efficient call monitoring and management software. It stands out for its affordability and a free forever plan, making it accessible without initial investment or commitment.

While it offers limited third-party app integrations, Freshdesk provides a comprehensive solution for small to midsize businesses (SMBs) across various industries. The best part about Freshdesk call center solution is how affordable it actually is compare to other call center systems.

Rating:

Capterra - 4.5/5 ⭐⭐⭐⭐⭐

Best suited for:

Small-medium size businesses and startups across various industries who look for a flexible and scalable call center solution at low cost.

Key features of Freshdesk Contact Center:

  • Multiple Channels: Freshdesk allows agents to manage customer inquiries from various channels, including email, chat, social media platforms (like Facebook Messenger and WhatsApp), and even SMS (depending on the plan). This provides customers with a convenient way to reach support through their preferred channel.
  • Automated Workflows: The software offers features to automate repetitive tasks, such as sending auto-responders for common inquiries or routing tickets to the most appropriate agent based on skills or workload.
  • Internal Collaboration: Freshdesk Contact Center facilitates internal communication between agents through features like private notes and mentions within tickets.
  • Self-Service Portal: Freshdesk offers a self-service portal that allows customers to access knowledge base articles, FAQs, and other resources to find solutions to common problems without needing to contact support directly.
  • Reporting and Analytics: The software provides reports and analytics on various metrics, such as agent performance, customer satisfaction, and resolution times.
  • Collision Detection: This feature helps prevent multiple agents from working on the same ticket simultaneously, avoiding confusion and improving overall efficiency.

Monthly pricing:

Freshdesk Contact Center offers four plans:

  • Free -> up to 10 agents. You get: integrated ticketing across email and social, ticket Dispatch, ticket trend report, out-of-the-box analytics and reporting, choose your data center location, team collaboration, 24x7 email support.
  • Growth -> €18/agent/month, billed monthly. You get: Everything in Free plan + automation, collision detection, 1000+ marketplace apps, helpdesk report, SLA management & business hours, custom email server, custom ticket views, custom ticket fields and status, custom SSL, track how much time agents spend on tickets, 24x5 pphone support.
  • Pro -> €59/agent/month, billed monthly. You get: Everything in Growth plan + multiple products, up to 5000 Collaborators, round-robin routing, custom roles and objects, custom reports and. dashboards, segment customers, customer journey, community forums, CSAT surveys and reports, extendable API limits, average handling time (AHT) and more.
  • Enterprise -> €95/agent/month, billed monthly. You get: Everything in Pro plan + unlimited products, sandbox, agent shift management across time zones, audit log, skill-based routing, knowledge base approval workflow, flexible knowledge base hierarchy, IP range restriction.

Freshdesk Contact Center Pros:

  • Free version available which allows smaller businesses and startups to start without costs.
  • Affordable paid plans start at $18 and cater to different business scales.
  • Easy configuration that simplifies setup and enhances user experience.
  • Customizable reporting enables tailored analytics for better insights.
  • Free 21-day trial gives you time to explore its features.
  • Intuitive and scalable.

Freshdesk Contact Center Cons:

  • Pay-as-you-go can become expensive
  • No built-in screen sharing feature
  • Limited third-party integrations
  • Incoming call minutes and bot sessions are limited to 2,000, 3,000 or 5,000 minutes per month

The Verdict:

Freshdesk Call Center software offers impressive capabilities for one of the best prices on the market. While it may not be the most robust call center solutionout there, it surely does an excellent job of streamlining customer communications across multiple channels.

In comparison to other VoIP services like Grasshopper and Mitel, Freshdesk offers unmatched affordability and ease of use, coupled with a generous 21-day trial period. It is well-suited for growing businesses looking for a scalable, feature-rich, and budget-friendly VoIP solution for effective contact management.

4. LiveAgent: best call center software for solopreneurs

LiveAgent is a multi-channel customer support platform that provides features for managing live chat, email, social media interactions, and optionally, phone calls. Its functionalities include a ticketing system, automation tools, agent management features, reporting, self-service options, and some level of customization.

It's important to note that specific features and functionalities might vary depending on the chosen LiveAgent plan.

Rating:

Capterra - 4.7/5 ⭐⭐⭐⭐⭐

Best suited for:

LiveAgent offers a free forever plan, which makes it an ideal choice for solopreneurs who want to provide support on a budget. As with most free plans, LiveAgent’s free option is limited, but you do get most omnichannel support for your call center, including voice, email, live chat, contact forms and a customer portal.

Key features of LiveAgent:

  • Live Chat: Live chat functionality allows customers to chat with agents in real-time for immediate support. LiveAgent offers features like chat button customization, proactive chat invitations, and canned responses for faster responses.
  • Email Ticketing System: LiveAgent provides a built-in ticketing system for managing email inquiries.expand_more Agents can track email conversations, collaborate internally on tickets, and set automated email workflows.
  • Social Media Integration: The software integrates with popular social media platforms like Facebook Messenger, Twitter, and Instagram. Agents can manage social media interactions directly from the LiveAgent interface.
  • Call Center Features (Optional Add-on): LiveAgent offers an optional call center add-on that enables features like call routing, call recording, and IVR (Interactive Voice Response) for handling phone inquiries.
  • Collision Detection: This feature prevents multiple agents from working on the same ticket simultaneously, reducing confusion and improving efficiency.
  • Ticketing System: As mentioned earlier, LiveAgent offers a ticketing system to manage all customer support requests from various channels in one place. This streamlines workflows and ensures all communication history is readily accessible for agents.
  • Automation Features to automate repetitive tasks including auto-tagging, canned responses, SLA routing.
  • Performance Reporting including agent performance, customer satisfaction, and resolution times.
  • Self-Service Portal where customers can access knowledge base articles, FAQs, and other resources to find solutions to common problems without needing to contact support directly.

LiveAgent Pros:

  • Free forever plan (with limitations)
  • No extra charges per minute usage
  • Receive calls directly from your website
  • Omnichannel ticket system
  • 14-day trial

LiveAgent Cons:

  • Advanced routing features available on high-priced plans only
  • No VoIP service. Although LiveAgent offers a call center platform, it doesn’t provide VoIP service. It means that in order to obtain VoIP, you have to subscribe to the highest-priced plan and choose VoIP service partner available with LiveAgent.
  • Extra fee to remove LiveAgent branding ($19 per month)

The Verdict:

LiveAgent offers excellent functions and a free forever plan, which is great for starting businesses with smaller budgets. However, there are likely extra costs if you want to unlock LiveAgent's full potential.

5. Aircall: best call center software for businesses in need of a traditional call center

Aircall is a prominent VoIP service launched in 2014, tailored for both small and large businesses. It is recognized for its capability to manage call center operations and phone systems through AI-driven solutions.

Aircall is cloud-based which means it works on both desktop and mobile. This will benefit both in-house employees and remote workers. It offers a range of features including inbound and outbound calling, advanced routing, a power dialer, queuing and warm transfers.

Rating:

Capterra - 4.3/5 ⭐⭐⭐⭐

Best suited for:

Businesses who need traditional call center system.

Key features of Aircall:

  • Unlimited Calling: In the U.S. and Canada with optional international calling.
  • Business SMS: Facilitates text message communication with customers.
  • Call Recording: Allows for the recording of calls for compliance and training purposes.
  • Call Monitoring: Enables supervisors to oversee call quality and agent performance.
  • Shared Contacts: Centralizes customer contact information for easy access.
  • Interactive Voice Response (IVR): Directs callers to the appropriate agent or department automatically.
  • Customizable Reporting: Provides insights into call center metrics and performance.

Aircall Pros:

  • Seven-day free trial available
  • Traditional call center platform
  • Choose local or toll-free number
  • IVR included on all plans
  • Warm transfers on all plans
  • 95-plus integrations available
  • Easy to set up

Aircall Cons:

  • Plans require a minimum number of users which will lead to prices stacking up
  • 1 number is included with each plan, additional phone numbers are $6 each/per month.
  • Power dialer only on high-tier plans
  • No Salesforce integration on low-priced plan
  • No social, email or live chat support features

The Verdict:

Aircall is easy to set up and onboard new users. It's also a great call center for both hybrid and remote work. However, the business who need more complex capabilities can find Aircall limiting. Moreover, the prices can stack quickly since it requires a minimum of three users.

6. Twillio Flex: best call center software for larger businesses

Twilio Flex is a cloud-based call center software designed for medium and large businesses. It helps businesses manage customer communication across various channels, including voice calls (supports over 180 countries), SMS, chat, social media platforms like WhatsApp, Facebook Messenger, and Google's Business Messages, email.

Rating:

G2 - 4.1/5 ⭐⭐⭐⭐

Best suited for:

Larger businesses who need scalable call center solutions and have a budget ready for pay-as-you-go.

Key features of Twilio Flex:

  • Omnichannel support: Agents can handle inquiries from all the mentioned channels through a single interface, improving their efficiency.
  • Customization: Businesses can customize the software to fit their specific needs, such as creating custom dashboards and workflows.
  • Programmability: Developers can integrate Twilio Flex with other business applications using APIs (application programming interfaces) to create a more powerful contact center solution.
  • Real-time data and AI: Twilio Flex can leverage real-time data and AI to personalize interactions with customers and improve overall agent productivity.

Twilio Flex Pros:

  • Highly Programmable: Twilio Flex stands out for its customization capabilities. Compared to other contact center software, it offers a high degree of programmability through APIs. This allows businesses to tailor the software to their specific needs and workflows.
  • Easy to Set Up and Use: Twilio Flex is known for being a cloud-based solution that's relatively easy to set up and use. This can be beneficial for businesses that need a contact center solution that can be implemented quickly.
  • Agent Friendly Interface: The software offers an agent-friendly interface that is designed to improve agent productivity.
  • Omnichannel Support: As mentioned earlier, Twilio Flex allows agents to handle inquiries from various channels through a single interface, streamlining communication and improving customer experience.
  • Flexible Pricing: Twilio Flex offers a pay-as-you-go pricing model, which can be cost-effective for businesses with fluctuating call volumes.

Twilio Flex Cons:

  • Cost: A major drawback of Twilio Flex is its pricing structure.expand_more The per-user, per-month cost can be significant, especially for businesses with a large number of agents. Additionally, integrating CRM and ERP systems might require extra fees depending on the chosen solution.exclamation
  • Technical Expertise Required: Twilio Flex is designed to be customizable, but this also means it requires some level of technical expertise to set up and manage. Businesses that lack in-house development resources might find it challenging to get the most out of the platform. 
  • Limited Integrations: While Twilio Flex offers core functionalities, some users report limitations in integrating with various business systems.exclamation This can lead to a more siloed approach to customer service and require additional workarounds.
  • Basic Reporting: While Twilio Flex provides some reporting tools, they might be considered basic compared to more comprehensive contact center solutions. Businesses that require in-depth agent performance or customer interaction analytics might need to invest in additional tools.

The Verdict: 

Twilio Flex is a powerful tool, but it's best suited for businesses with the budget for its per-user pricing and the technical resources to benefit from its customization features. If you have a smaller team or limited technical expertise, it might be worth exploring other contact center software options that offer more out-of-the-box functionality and potentially lower costs.

7. Five9: best call center software for automatic call routing

Five9 is a cloud-based call center software that aims to help businesses deliver exceptional customer service. It offers omnichannel capabilities, AI-powered features, and data-driven insights.

Five9 helps to improve agent productivity, optimize operations, and gain valuable knowledge to make informed decisions regarding your contact center strategy.

Rating:

G2 - 4.0/5 ⭐⭐⭐⭐

Best suited for:

Larger businesses with more complex call center needs, and a relevant budget can afford Five9's pricing, which is per agent and per month.

Key features of Five9:

  • Unified Platform: Manage phone calls, emails, chat, text messages, social media interactions, and even web callbacks from a single, unified platform. This eliminates the need for agents to switch between different applications and provides a more streamlined experience for both agents and customers.
  • Customer History: Routing based on past interactions to personalize the experience.
  • Workforce Optimization: Five9 offers tools to optimize agent scheduling, breaks, and workload distribution.
  • Agent Assist: Real-time AI guidance suggests the next best action for agents during a customer interaction, reducing errors and improving resolution times.
  • Real-time Coaching: Supervisors can monitor agent performance in real-time using call recording and analytics.
  • Scalability: The cloud-based architecture allows businesses to easily scale their contact center operations up or down as needed, accommodating growth or fluctuating call volume.
  • Security: Five9 prioritizes data security and offers features to comply with industry regulations.

Five9 Pros:

  • Inbound and outbound calling
  • AI-assisted IVR
  • Integrations with Salesforce, Zendesk, Microsoft Teams
  • Real-time and historical reports
  • Predictive dialing
  • Workforce and performance management

Five9 Cons:

  • Lack of transparent pricing
  • No free trial
  • No ticketing system

The Verdict:

Five9 is a powerful cloud-based contact center solution that will suit medium to large businesses with moderate to high call volume. However, for small businesses Five9 can be overwhelming.

8. Avaya: best call center software for large global businesses

Avaya is a call center software which can be run both as cloud-based or on-premises. It  particularly benefits mobile callers because it helps to reduce toll-free charges, and is designed to allow for personalized customer interactions.

Rating:

G2 - 4.2/5 ⭐⭐⭐⭐

Best suited for:

Larger and global businesses.

Key features of Avaya:

  • Omnichannel support
  • Agent dashboard, outbound response,
  • Click-to-call (CTC) and call tracking
  • Predictive dialing
  • REST APIs
  • Mobile-focused user experience
  • Personalizable desktop for agents
  • Avaya Workplace uses VoIP (Voice over Internet Protocol) which allows you to use your computer or smartphone to make or receive calls from your campus phone number, anywhere in the world
  • Natural language processing for IVR
  • Call scripts
  • Automatic speech recognition (ASR)
  • Communications forecasting

Avaya Pros:

  • Supervisors have a lot of information available to them regarding agent status and the status of their call center as a whole
  • Helpful dashboard
  • Performance and workforce management for large teams
  • Easy to use digital voice channel
  • Providees accurate real-time data

Avaya Cons:

  • Users report unclear setup process
  • Functions can be somewhat confusing
  • Users report that mobile app is slow
  • Problematic password resets
  • Users report that the system is sometimes unreliable as it logs out agents without explanation
  • Pricing is not transparent

The Verdict:

While Avaya is recognized as a robust and popular call center software with omnichannel support, its pricing plans are not disclosed to public.

9. Channels: best call center software for cold calling and outbound sales

Channels (aka CrazyCall) is a call center platform which focuses on outbound web calls. Thanks to its unique feature, you can make outbound calls with local phone numbers from more than 60 countries. The feature allows you to appear as a local company to customers which in turns makes your prospect trust you more.

While Channels can be used for customer support, you can unlock its full potential when making outbound sales calls.

Rating:

G2 - 4.6/5 ⭐⭐⭐⭐⭐

Best suited for:

Small-medium businesses who want to generate more leads and make more sales.

Key features of Channels:

  • Web call widget feature allows customers to make acall from your site
  • Call history and storage
  • IVR feature
  • Text message support
  • Multiple integrations including Shopify, HubSpot and Zendesk.

Channels Pros:

  • Outbound and inbound calling
  • Appear local with phone numbers
  • Click-to-call (both inbound and outbound)
  • Integrations
  • IVR routing

Channels Cons:

  • No ticket system
  • No omnichannel support
  • Limited call history
  • Free plan doesn't give you outbound calls

The Verdict:

Channels is an excellent call center software for outbound sales and cold calling. It's unique feature makes your number appear local so it's much easier to get more leads.

In order to boost your outbound sales performance, it's best to combine cold calling with cold emailing. lemlist is the best cold emailing software where you can find your leads, create hyper-personalized emails, schedule your campaigns, track your data with highly advanced reporting, and more.

10. Dialpad: best call center software for customer support via phone

Not every business needs omnichannel supportwhen it comes tocall center systems.Dialpad isa greatoption for those who don't.

Dialpad is a cloud-based communications platform that focuses on inbound and outbound calling and is excellent for the businesses that rely on phone support.

Dialpad primarily cates business teams, and some of its best-known ones include Asana, Uber, and TED. 

Dialpad offers features like call recording, monitoring, an in-queue callback system, and transcriptions. It also integrates with Zendesk and Salesforce, so you can build it up to a more flexible solution.

Rating:

Trustpilot - 4.4/5 ⭐⭐⭐⭐

Capterra - 4.3/5 ⭐⭐⭐⭐

Best suited for:

Sales teams and businesses whose customer support is based on phone.

Key features of Dialpad:

  • Inbound and outbound calling
  • Integrations with Zendesk, Zapier and Salesforce
  • In-queue callback system allows customers not to wait on the phone
  • Call recording and monitoring functions
  • Transcriptions
  • Unlimited domestic calling
  • Business SMS and MMS
  • Unlimited video meetings
  • Business phone number
  • Visual voice mail
  • Multilevel auto attendant
  • Custom call routing
  • Call and number forwarding
  • Automatic spam call detection
  • Three-way calling
  • Contact syncing

Dialpad Pros:

  • Free trial for Dialpad Pro plan
  • Works with multiple devices
  • Unlimited domestic calling
  • Business phone number
  • Real-time and historical data reporting
  • 24/7 support

Dialpad Cons:

  • Pricing isn't transparent, so you have to contact sales
  • Minimum users are required for each plan (three users for Pro plan and at least fifty for Enterprise plan)
  • No ticket managing feature
  • No omnichannel support
  • Users reported Google-related login issues

The Verdict:

Dialpad is a robust call center app that works both on desktop and mobile devices. While it doesn't provide omnichannel support and ticketing system, it's great for phone support and sales calls.

How to pick the best call center software for your business

There are many factors that make some call center software stand out from the others. Choosing the best platform for your business is all about the big picture.

The most important features to consider when you look for your next call center solution are:

  • Omni-channel support to manage all customer communication channels from a single platform.
  • Virtual capability with cloud-based call center solutions that are accessible for small companies and remote operations.
  • Computer Telephony Integration (CTI) that runs together with existing phone systems (physical, VoIP, etc.).
  • Skills-based routing to direct customers to the most qualified agents.
  • Powerful outbound dialer to enhance outbound call capabilities with advanced dialer functions.
  • Advanced IVR with speech recognition for an interactive voice response system.
  • Analytics and reporting for in-depth insights into call center operations and agent performance.
  • Workforce optimization tools that manage workflow, quality, and call performance.
  • Integrated CRM to seamlessly access customer history and data.
  • AI and self-service options to streamline operations and customer inquiries.
  • Reliability and uptime capabilities with robust disaster recovery measures.
  • Flexible pricing tiers to accommodate the needs and scale of different businesses, from SMBs to large enterprises.

The Roadmap: Choosing the best call center software

Choosing the best call center software in 2024 involves understanding your specific needs and evaluating different options based on those factors.

Here's a roadmap to guide you through the selection process:

1. Identify Your Needs

Consider your average call volume and whether you handle mostly inbound, outbound, or both types of calls. The next step is to consider how many agents will be using the software? Third, it's important to determine whether you required omnichannel support. Do you need the software to handle calls alongside other communication channels like email, chat, or social media? Next, consider the speficis features and functionalities that are important for your business like call routing, call recording, analytics, integrations with your CRM or ERP systems, and self-service options like IVR (Interactive Voice Response).

2. Calculate Your Budget

Before choosing the call center system, make sure you know how much are you willing to spend on call center software. It's crucial to consider pricing structures (per-user, per-minute, etc.) and any potential additional costs for integrations or international calling.

3. Evaluate Your Technical Expertise

While many call center systems now offer virtual support and live chat, it may not be enough if you opt for a more customizable call software solution. If you do that, you must consider whether your business has the in-house technical resources to set up and manage it.

4. Research Different Options

Research popular call center software options like Zendesk Talk, Twilio Flex, Five9, RingCentral Contact Center, and Freshdesk Contact Center. There are many others, so explore based on your initial needs assessment.Make sure you read reviews and comparisons of different software options to see how each systemstacks up against the other.

5. Evaluate Based on Your Needs

Consider how the software can scale with your business growth. If you use other business systems (CRM, ERP), ensure the software integrates well with those platforms. Moreover, it's important to measure the level of customer support offered by the software vendor before making a commitment.

6. Free Trials and Demos

Most call center software vendors offer free trials or demos that allow you to test the software firsthand and see if it meets your needs. Make sure you use them to your advantage to make an informed decision.

Additional Tips:

  • Look for cloud-based solutions that are easy to set up and use.
  • Consider the security features offered by the software to protect customer data.
  • Pay attention to the user interface (UI) and ensure it's user-friendly for both agents and administrators.
  • Don't be afraid to negotiate with vendors to get the best possible price.

Cloud-based vs. Hosted vs. On-premise Software

Cloud-based software is deployed through a browser or app and it supports remote access from different devices. It is usually more affordable with regular updates included in the subscription cost. Scalability of cloud-based software is backed by tiered plans and it allows for server upgrade if needed. Support for cloud-based software is typically included in subscription plans.

Hosted software is similar to cloud-based but offers the option to choose the server type. It's well-suited for larger companies that may stress shared servers. Hosted software operations work similar to cloud-based software where calls handled via internet connection without the need for extra telephony hardware.

On-premise software is installed on company-owned servers and hardware. It runs through an intranet and typically has a one-time payment with no user limit. Maintenance and updates of on-premise software are managed by in-house IT. However, support and software updates are typically not clear and may come with extra cost.

Frequently Asked Questions (FAQs)

What is the best call center software?

  1. Zendesk is best for omnichannel support
  2. RingCentral Contact Center is best for small-medium businesses
  3. Freshdesk Contact Center is best affordable call center software
  4. LiveAgent is best call center software for solopreneurs
  5. Aircall is best for businesses in need of a traditional call center
  6. Twillio Flex is best for larger businesses
  7. Five9 is best for automatic call routing
  8. Avaya is best for larger and global businesses
  9. Channels is for cold calling and outbound sales
  10. Dialpad is best for phone support

How does call center software work?

Most virtual call centers rely on cloud-based software solutions that can be accessed from anywhere with a stable internet connection. This eliminates the need for expensive physical infrastructure and associated hardware costs. Instead of working in a central office, agents can be located anywhere – at home, in co-working spaces, or even across different countries. This offers flexibility for businesses and agents.

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM

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