Despite the rise of AI sales tactics, call centers are still notoriously popular. The global market for contact center systems will reach $496 billion by 2027.
Research shows that the average call center picks up 200 calls per day, 1,000 per week, and 4,000 per month. A team of skilled call agents is a must to handle these calls, and call center software is critical in boosting their performance.
In this article, you learn 10 best call center software to use in 2024 to create a seamless customer experience and make more sales.
Call center software is the technology that helps businesses manage and optimize customer communications across various channels, such as phone, email, live chat, instant messaging, SMS text, and social media.
The goal of call center software is to simplify the process of handling customer inquiries by providing call solutions for inbound and outbound sales and customer support.
Inbound call centers focus on receiving customer calls for services like technical support or order assistance, necessitating efficient problem-solving by agents.
Outbound call centers involve agents reaching out to potential or existing customers, often facilitated by CRM software, to manage these interactions effectively.
Call center systems enable personalized, efficient customer service and supports meaningful relationship building.
In the past, only large corporations had the resources and space to establish physical hardware for a call center. Nowadays, software-based solutions enable small businesses, even those without on-site offices, to operate virtual call centers.
Here's the ultimate list of the top nine call center software broken down according to their main features, pros and cons, key benefits, and final verdicts. This list will help you to pick the best overall call system for your business.
Zendesk Talk is a cloud-based call center software integrated directly into the Zendesk customer service platform.
This means that customer support agents can use the same interface to handle phone calls, emails, chats, and social media inquiries, offering a more streamlined experience.
Zendesk Talk enables businesses to make and receive calls through the web or phone, seamlessly integrating with the online customer experience and offering analytics to evaluate phone support performance.
What's unique about Zendesk Talk is the fact that it started as a CRM and now has a call center solution.
Capterra - 4.7/5 ⭐⭐⭐⭐⭐
TrustRadius - 8.0/10 ⭐⭐⭐⭐⭐
Zendesk Talk costs from $55 to $115 per agent.
It also has additional costs for inbound and outbound calls, phone numbers, recording, voicemail and voice mail transcription that include:
Zendesk Talk is an excellent choice if you’re looking for call center software that seamlessly integrates customer communications on a wide range of channels, including phone, email, chat, text, and social media. However, you must be careful when choosing the plan because functions are limited depending on the subscription tier you have.
RingCentral is a voice-over-internet protocol (VoIP) service provider which streamlines it calls, messages and collaborations with customers and employees. It offers multiple functions including inbound and outbound call handling, omnichannel support, and ticket management.
RingCentral Contact Center is a robust call center solution tailored for growing businesses. It streamlines communication from multiple devices via a cloud-based phone system, an artificial intelligence (AI)-powered contact center, video conferencing features and team messaging capabilities.
It offers four plans with various features that suit the specific needs of small businesses across various sectors like software, retail, and services.
Capterra - 4.3/5 ⭐⭐⭐⭐
TrustRadius - 7.9/10 ⭐⭐⭐⭐
RingCentral has four plans including Essentials, Standard, Premium and Ultimate. The pricing may range from $150 to $170 per seat for a business with up to 19 support agents, but pricing may vary based on your number of users.
However, the information isn't publicly available on their website, so you’ll have to get in touch with their sales representatives to get a quote.
Only the Ultimate plan offers all the unlimited functions including workforce and performance management. Meanwhile, Essentials plan only gets you four basic functions like click-to-call, third-party integrations, global telephony.
RingCentral is excellent call center software for small-medium businesses that want an omnichannel solution to support their agents with call routing and transcription, as well as multiple channels like email, messenger, and social media. However, since their pricing isn't transparent, we can't exactly conclude how much value you get for each subscription tier. It's important to note that to use advanced functions, you have to pay more.
Freshdesk Contact Center is a versatile VoIP service perfect for businesses seeking efficient call monitoring and management software. It stands out for its affordability and a free forever plan, making it accessible without initial investment or commitment.
While it offers limited third-party app integrations, Freshdesk provides a comprehensive solution for small to midsize businesses (SMBs) across various industries. The best part about Freshdesk call center solution is how affordable it actually is compare to other call center systems.
Capterra - 4.5/5 ⭐⭐⭐⭐⭐
Small-medium size businesses and startups across various industries who look for a flexible and scalable call center solution at low cost.
Freshdesk Contact Center offers four plans:
Freshdesk Call Center software offers impressive capabilities for one of the best prices on the market. While it may not be the most robust call center solutionout there, it surely does an excellent job of streamlining customer communications across multiple channels.
In comparison to other VoIP services like Grasshopper and Mitel, Freshdesk offers unmatched affordability and ease of use, coupled with a generous 21-day trial period. It is well-suited for growing businesses looking for a scalable, feature-rich, and budget-friendly VoIP solution for effective contact management.
LiveAgent is a multi-channel customer support platform that provides features for managing live chat, email, social media interactions, and optionally, phone calls. Its functionalities include a ticketing system, automation tools, agent management features, reporting, self-service options, and some level of customization.
It's important to note that specific features and functionalities might vary depending on the chosen LiveAgent plan.
Capterra - 4.7/5 ⭐⭐⭐⭐⭐
LiveAgent offers a free forever plan, which makes it an ideal choice for solopreneurs who want to provide support on a budget. As with most free plans, LiveAgent’s free option is limited, but you do get most omnichannel support for your call center, including voice, email, live chat, contact forms and a customer portal.
LiveAgent offers excellent functions and a free forever plan, which is great for starting businesses with smaller budgets. However, there are likely extra costs if you want to unlock LiveAgent's full potential.
Aircall is a prominent VoIP service launched in 2014, tailored for both small and large businesses. It is recognized for its capability to manage call center operations and phone systems through AI-driven solutions.
Aircall is cloud-based which means it works on both desktop and mobile. This will benefit both in-house employees and remote workers. It offers a range of features including inbound and outbound calling, advanced routing, a power dialer, queuing and warm transfers.
Capterra - 4.3/5 ⭐⭐⭐⭐
Businesses who need traditional call center system.
Aircall is easy to set up and onboard new users. It's also a great call center for both hybrid and remote work. However, the business who need more complex capabilities can find Aircall limiting. Moreover, the prices can stack quickly since it requires a minimum of three users.
Twilio Flex is a cloud-based call center software designed for medium and large businesses. It helps businesses manage customer communication across various channels, including voice calls (supports over 180 countries), SMS, chat, social media platforms like WhatsApp, Facebook Messenger, and Google's Business Messages, email.
G2 - 4.1/5 ⭐⭐⭐⭐
Larger businesses who need scalable call center solutions and have a budget ready for pay-as-you-go.
Twilio Flex is a powerful tool, but it's best suited for businesses with the budget for its per-user pricing and the technical resources to benefit from its customization features. If you have a smaller team or limited technical expertise, it might be worth exploring other contact center software options that offer more out-of-the-box functionality and potentially lower costs.
Five9 is a cloud-based call center software that aims to help businesses deliver exceptional customer service. It offers omnichannel capabilities, AI-powered features, and data-driven insights.
Five9 helps to improve agent productivity, optimize operations, and gain valuable knowledge to make informed decisions regarding your contact center strategy.
G2 - 4.0/5 ⭐⭐⭐⭐
Larger businesses with more complex call center needs, and a relevant budget can afford Five9's pricing, which is per agent and per month.
Five9 is a powerful cloud-based contact center solution that will suit medium to large businesses with moderate to high call volume. However, for small businesses Five9 can be overwhelming.
Avaya is a call center software which can be run both as cloud-based or on-premises. It particularly benefits mobile callers because it helps to reduce toll-free charges, and is designed to allow for personalized customer interactions.
G2 - 4.2/5 ⭐⭐⭐⭐
Larger and global businesses.
While Avaya is recognized as a robust and popular call center software with omnichannel support, its pricing plans are not disclosed to public.
Channels (aka CrazyCall) is a call center platform which focuses on outbound web calls. Thanks to its unique feature, you can make outbound calls with local phone numbers from more than 60 countries. The feature allows you to appear as a local company to customers which in turns makes your prospect trust you more.
While Channels can be used for customer support, you can unlock its full potential when making outbound sales calls.
G2 - 4.6/5 ⭐⭐⭐⭐⭐
Small-medium businesses who want to generate more leads and make more sales.
Channels is an excellent call center software for outbound sales and cold calling. It's unique feature makes your number appear local so it's much easier to get more leads.
In order to boost your outbound sales performance, it's best to combine cold calling with cold emailing. lemlist is the best cold emailing software where you can find your leads, create hyper-personalized emails, schedule your campaigns, track your data with highly advanced reporting, and more.
Not every business needs omnichannel supportwhen it comes tocall center systems.Dialpad isa greatoption for those who don't.
Dialpad is a cloud-based communications platform that focuses on inbound and outbound calling and is excellent for the businesses that rely on phone support.
Dialpad primarily cates business teams, and some of its best-known ones include Asana, Uber, and TED.
Dialpad offers features like call recording, monitoring, an in-queue callback system, and transcriptions. It also integrates with Zendesk and Salesforce, so you can build it up to a more flexible solution.
Trustpilot - 4.4/5 ⭐⭐⭐⭐
Capterra - 4.3/5 ⭐⭐⭐⭐
Sales teams and businesses whose customer support is based on phone.
Dialpad is a robust call center app that works both on desktop and mobile devices. While it doesn't provide omnichannel support and ticketing system, it's great for phone support and sales calls.
There are many factors that make some call center software stand out from the others. Choosing the best platform for your business is all about the big picture.
Choosing the best call center software in 2024 involves understanding your specific needs and evaluating different options based on those factors.
Here's a roadmap to guide you through the selection process:
Consider your average call volume and whether you handle mostly inbound, outbound, or both types of calls. The next step is to consider how many agents will be using the software? Third, it's important to determine whether you required omnichannel support. Do you need the software to handle calls alongside other communication channels like email, chat, or social media? Next, consider the speficis features and functionalities that are important for your business like call routing, call recording, analytics, integrations with your CRM or ERP systems, and self-service options like IVR (Interactive Voice Response).
Before choosing the call center system, make sure you know how much are you willing to spend on call center software. It's crucial to consider pricing structures (per-user, per-minute, etc.) and any potential additional costs for integrations or international calling.
While many call center systems now offer virtual support and live chat, it may not be enough if you opt for a more customizable call software solution. If you do that, you must consider whether your business has the in-house technical resources to set up and manage it.
Research popular call center software options like Zendesk Talk, Twilio Flex, Five9, RingCentral Contact Center, and Freshdesk Contact Center. There are many others, so explore based on your initial needs assessment.Make sure you read reviews and comparisons of different software options to see how each systemstacks up against the other.
Consider how the software can scale with your business growth. If you use other business systems (CRM, ERP), ensure the software integrates well with those platforms. Moreover, it's important to measure the level of customer support offered by the software vendor before making a commitment.
Most call center software vendors offer free trials or demos that allow you to test the software firsthand and see if it meets your needs. Make sure you use them to your advantage to make an informed decision.
Cloud-based software is deployed through a browser or app and it supports remote access from different devices. It is usually more affordable with regular updates included in the subscription cost. Scalability of cloud-based software is backed by tiered plans and it allows for server upgrade if needed. Support for cloud-based software is typically included in subscription plans.
Hosted software is similar to cloud-based but offers the option to choose the server type. It's well-suited for larger companies that may stress shared servers. Hosted software operations work similar to cloud-based software where calls handled via internet connection without the need for extra telephony hardware.
On-premise software is installed on company-owned servers and hardware. It runs through an intranet and typically has a one-time payment with no user limit. Maintenance and updates of on-premise software are managed by in-house IT. However, support and software updates are typically not clear and may come with extra cost.
Most virtual call centers rely on cloud-based software solutions that can be accessed from anywhere with a stable internet connection. This eliminates the need for expensive physical infrastructure and associated hardware costs. Instead of working in a central office, agents can be located anywhere – at home, in co-working spaces, or even across different countries. This offers flexibility for businesses and agents.
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOS only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |