How to crush your sales goals with generative AI (+ top AI tools)

June 25, 2023

Spending hours on manual tasks slows your revenue growth and sales performance.

With generative AI, you can personalize your email campaigns, improve customer segmentation, and save time on all your tasks with less effort.

In this article, we'll share practical examples of how generative AI has transformed sales strategies and the top tools we’re using to get more done in less time.

What is generative AI in sales forecasting?

If you're new to using AI in cold outreach, here's where to start. Generative AI is a category of algorithms that create new content based on patterns and data inputs. It’s the same form of AI used by ChatGPT.

In sales, AI analyzes historical sales data, market trends, and customer behavior to make insights.

This can include hidden customer preferences, better communication channels, personalized sales pitches, etc.

You should use this information to:

✅ automate tasks and save time

✅ make more accurate predictions

✅ optimize sales performance

✅ stay ahead of the competition

Ultimately, if you’re not paying attention to AI in sales, you’ll get left behind in the AI revolution.

Leveraging generative AI to meet your sales goals

95% of salespeople would meet their sales goals faster if they could reduce time on non-revenue-generating activities like admin, note taking, and updating CRMs.

This is where the power of AI comes into play.

Here are some of the most frequent and powerful use cases of AI in sales:

AI-generated campaign personalization

Crafting personalized emails for each prospect is time-consuming. Generative AI can do it for you by analyzing customer data, preferences, and past interactions to automatically generate personalized content.

This saves you hours of research, to help you scale your outreach efforts without sacrificing quality.

AI content generation

You have to offer high-quality content to resonate with your target audience. It’s what drives them to open and reply to your messages.

Generative AI scans existing content, identifies patterns, and generates new content pieces like blogs, playbooks, and articles that align with your brand's voice and engage customers.

AI customer segmentation

If you’re not targeting the right audience, even the best-written sales campaigns will fail.

With AI, you can dig into customer data, demographics, and behavior to automatically segment customers into relevant groups. That segmentation helps you tailor your messaging and offers to the people who will respond to them.

AI note-taking

It’s not always easy to give your full attention to your prospects while taking notes during sales calls.

AI note-taking tools listen to calls in real-time and automatically transcribe key points, action items, and customer preferences. This makes it easier for you to connect to your prospects without missing any key details.

AI sales forecasting

Accurate sales forecasting is essential for effective resource allocation and strategic decision-making.

Generative AI can analyze historical sales data, market trends, and external factors to generate accurate sales forecasts. This empowers you to make data-driven decisions and ehance your strategies.

Top 5 generative AI tools to boost your sales processes

Here are some of our favorite tools to start leveraging AI to optimize your sales processes and stay ahead of the competition.

1. ChatGPT

It’s not always necessary to buy into a full AI sales assistant to test out the benefits of generative artificial intelligence. ChatGPT is a great place to start testing out the power of AI for sales.

What’s in it for you:

Generate detailed buyer personas

→ Write email copy

Enrich your company lists

→ Create guides, articles, and resources for your prospects

Research your competitors

Free trial available

Paid plans:

  • $20 per month

2. lemlist AI generator

lemlist’s AI sequence generator will help you create ultra-targeted multichannel sequences in seconds.

[insert lemlist GIF here]

What’s in it for you:

→ avoid writer’s block with custom copies

→ save > 1h per campaign with predefined steps

→ get 3x more replies with unique sequences

Free trial available ✅

Paid plans:

  • Email outreach ($59/month)
  • Sales engagement ($99/month)

3. is a buyer intelligence platform that helps salespeople build relationships with their prospects.

What’s in it for you:

→ get instant personality profiles from leads’ LinkedIn pages

→ AI-generated ICP and buyer personas based on engagement data

→ identify the early adopters who’ll bring in 75% of your revenue

Free trial

Paid plans:

  • Starter: $16/month
  • Pro: $24/month
  • Expert: $40/month
  • Organization: custom pricing

4. is a sales content platform for revenue teams that writes personalized email content for your prospects.

What’s in it for you:

→ team collaboration tools to save time and boost productivity

→ a free Google Chrome extension that adds AI-generated copy directly to your emails

→ prospect intelligence tools that pull data from LinkedIn, Twitter, and other sources

Free trial

Paid plans:

  • Pro plan: $59/month
  • Small business plan: $89/month

5. Taplio

Taplio is an AI-driven tool that allows you to build your personal brand and reach out to prospects via LinkedIn.

What’s in it for you:

→ find and engage with millions of your ICPs via LinkedIn

→ build relationships with prospects with efficient content creation and networking

→ adjust your outreach strategy with powerful analytics

→ create and schedule your content calendar in minutes

Free trial

Paid plans:

  • Starter: $39/month
  • Standard: $55/month
  • Pro: $149/month

The key takeaways

Generative AI helps you:

  1. Automate tasks and save time to focus on revenue-generating activities
  2. Personalize email campaigns by analyzing customer data and preferences
  3. Optimize sales performance with content generation that resonates with your target audience
  4. Improve customer segmentation and tailor messaging to specific customer segments.
  5. Enhance productivity with note-taking tools for accurate transcriptions and key details.

To get started, you can get your access to the lemlist AI here and revolutionize the way you do outreach 🚀

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