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LinkedIn
Taplio x lemlist: How to turn LinkedIn engagement into sales opportunities
Mihaela Cicvaric
July 25, 2024
|
7 min. read
Mihaela Cicvaric
LAST UPDATED
June 20, 2024
READING TIME
7 min.
LinkedIn's social sellers with a high engagement index see a 45% surge in sales opportunities!
Modern sales reps transform LinkedIn engagement into a dynamic engine for lead generation.
We’ll show you how to create engage-worthy lead magnets on LinkedIn to tap into more sales opportunities in 2024.
We’ll reveal our secret lead magnet formula & the powerful automation duo that drives it all.
Why LinkedIn?
Consistently being active on LinkedIn helps you position yourself as a source of value and boosts your credibility.
All this bumps up your visibility which puts you right in front of potential leads.
Engagement on your LinkedIn posts signals potential interest - opening the door the targeted outreach.
Value Offer: Provide a unique resource that's genuinely useful to your audience, like templates or ebooks.
Engaging Post: Craft visually appealing content that clearly explains what you're offering and what you want in return.
Fun and Simple Call to Action: Encourage engagement with an easy and interactive prompt.
Leverage Visuals: Use images or GIFs to catch more attention.
Clarity: Ensure your post is easy to understand and follow.
Tal breaks it down for you in this video:
Craft Your Sequence
You need a dedicated email outreach sequence specifically for those interested in your content.
Struggling with time-consuming, error-prone manual lead exports?
Switch to automation to skyrocket reply rates and seamlessly guide leads down the pipeline.
Meet Taplio x lemlist - the iconic duo every sales person needs!
It can help you:
✔️ Send outreach sequences to people who engaged with your or your competitors’ posts
✔️ Send a personalized LinkedIn connection request to people from your Sales Navigator search
✔️ Visit your prospects’ LinkedIn profiles and follow up with additional emails
… and much more!
Next up, you’ll find the 6-step process that will help you turn your LinkedIn likes and comments into a powerful lead pipe in less than 5 mins!
6-step Process To Turn LinkedIn Engagement Into Sales Opportunities
Step #1 ➡️ Connect Taplio & lemlist
[ ] Go to Taplio → Account Settings → Integrations → lemlist → Get my API key
[ ] The redirect will take you to lemlist’s Integrations page (ensure you’re logged in before), where you’ll go to the API section → copy the lemlist API key
[ ] Go back to Taplio → paste your lemlist API key → Save
Step #2 ➡️ Scrape Your Target Audience From A LinkedIn Post
[ ] Go to the LinkedIn post where your target audience engaged → Copy the link to the post
When you write your posts, make sure that the format is correct with this LinKedIn Post Formatter:
Step #3 ➡️ Add Your LinkedIn Leads To Taplio
[ ] Go to Taplio → CRM section → Contacts → Create a new list (or pick any pre-made Contacts list)
[ ] Click on Add people → Import people from a specific post → Paste your link → Import
Step #4 ➡️ Create A Campaign In lemlist
[ ] Go to lemlist → New campaign → Sequence
From there, you want to create a dedicated campaign that will resonate with the post your prospects engaged with.
This will help you connect with them personally and increase your chances of getting a replies.
In this example, Tal added an automated LinkedIn connection request with a message referring to the post his prospects engaged with.
This helped him stand out from other generic messages and build rapport more quickly.
You can also add an automated email step with a personalized intro line referring to the post your prospects engaged with.
Then, you can use a customized pitch to dig further into the post topic and emphasize your prospects’ pain points.
This will push your prospects to book a meeting as they want to hear about the solution.
P.S. To help you create campaigns that get replies, check out these 20+ cold email templates you can replicate to open new business opportunities.
Step #5 ➡️ Add Your LinkedIn Leads To Your lemlist Campaign
[ ] Go back to Taplio’s contact list → Push to lemlist → Select the lemlist campaign in which you want to import your scraped leads
[ ] To avoid duplicated leads, make sure to check the “don’t push contacts if they are already on lemlist” option
[ ] As Taplio’s Pro subscriber, you’ll be able to save import time by automatically adding new contacts to your lemlist campaigns
Step #6 ➡️ Review Leads & Send Your lemlist Campaign
[ ] Go back to your lemlist campaign, where you’ll find new LinkedIn leads as a part of your Leads list
[ ] Review your leads to send your campaign and watch the replies roll in! 🎉
Key Takeaways
What are you waiting for? Harness LinkedIn's power for lead generation already!
When users interact with content, they're signaling interest in your niche.
Transform these engaged LinkedIn users into sales opportunities in 2024!
With Taplio x Lemlist, you can say goodbye to manual scraping for good.
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It's not easy to reach out to someone on LinkedIn. So if you want to do it successfully, we'll share with you 7 LinkedIn connect message templates that we personally used!
In this article, get 7 actionable steps to building a personal brand that turns your LinkedIn engagement into cash and transforms your profile into a sales powerhouse.
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