LinkedIn

Taplio x lemlist: How to turn LinkedIn engagement into sales opportunities

Mihaela Cicvaric
LAST UPDATED
June 20, 2024
READING TIME
7 min.
LinkedIn's social sellers with a high engagement index see a 45% surge in sales opportunities!

Modern sales reps transform LinkedIn engagement into a dynamic engine for lead generation.

We’ll show you how to create engage-worthy lead magnets on LinkedIn to tap into more sales opportunities in 2024.

We’ll reveal our secret lead magnet formula & the powerful automation duo that drives it all.

Why LinkedIn?

Consistently being active on LinkedIn helps you position yourself as a source of value and boosts your credibility.

All this bumps up your visibility which puts you right in front of potential leads.

Engagement on your LinkedIn posts signals potential interest - opening the door the targeted outreach.

We have a FREE Personal Branding Masterclass - if you’re interested.

Our Secret Formula:

  1. Value Offer: Provide a unique resource that's genuinely useful to your audience, like templates or ebooks.
  2. Engaging Post: Craft visually appealing content that clearly explains what you're offering and what you want in return.
  3. Fun and Simple Call to Action: Encourage engagement with an easy and interactive prompt.
  4. Leverage Visuals: Use images or GIFs to catch more attention.
  5. Clarity: Ensure your post is easy to understand and follow.

Tal breaks it down for you in this video:

Craft Your Sequence

You need a dedicated email outreach sequence specifically for those interested in your content.

Struggling with time-consuming, error-prone manual lead exports?

Switch to automation to skyrocket reply rates and seamlessly guide leads down the pipeline.

Meet Taplio x lemlist - the iconic duo every sales person needs!

It can help you:

✔️ Send outreach sequences to people who engaged with your or your competitors’ posts

✔️ Send a personalized LinkedIn connection request to people from your Sales Navigator search

✔️ Visit your prospects’ LinkedIn profiles and follow up with additional emails

… and much more!

Next up, you’ll find the 6-step process that will help you turn your LinkedIn likes and comments into a powerful lead pipe in less than 5 mins!

6-step Process To Turn LinkedIn Engagement Into Sales Opportunities

Step #1 ➡️ Connect Taplio & lemlist

[  ] Go to Taplio → Account Settings → Integrations → lemlist → Get my API key

[  ] The redirect will take you to lemlist’s Integrations page (ensure you’re logged in before), where you’ll go to the API section → copy the lemlist API key

[  ] Go back to Taplio → paste your lemlist API key → Save

Step #2 ➡️ Scrape Your Target Audience From A LinkedIn Post

[  ] Go to the LinkedIn post where your target audience engaged → Copy the link to the post

When you write your posts, make sure that the format is correct with this LinKedIn Post Formatter: 

Step #3 ➡️ Add Your LinkedIn Leads To Taplio

[  ] Go to Taplio → CRM section → Contacts → Create a new list (or pick any pre-made Contacts list)

[  ] Click on Add people → Import people from a specific post → Paste your link → Import

Step #4 ➡️ Create A Campaign In lemlist

[  ] Go to lemlist → New campaign → Sequence

From there, you want to create a dedicated campaign that will resonate with the post your prospects engaged with.

This will help you connect with them personally and increase your chances of getting a replies.

In this example, Tal added an automated LinkedIn connection request with a message referring to the post his prospects engaged with.

This helped him stand out from other generic messages and build rapport more quickly.

You can also add an automated email step with a personalized intro line referring to the post your prospects engaged with.

Then, you can use a customized pitch to dig further into the post topic and emphasize your prospects’ pain points.

This will push your prospects to book a meeting as they want to hear about the solution.

P.S. To help you create campaigns that get replies, check out these 20+ cold email templates you can replicate to open new business opportunities.

Step #5 ➡️ Add Your LinkedIn Leads To Your lemlist Campaign

[  ] Go back to Taplio’s contact list → Push to lemlist → Select the lemlist campaign in which you want to import your scraped leads

[  ] To avoid duplicated leads, make sure to check the “don’t push contacts if they are already on lemlist” option

[  ] As Taplio’s Pro subscriber, you’ll be able to save import time by automatically adding new contacts to your lemlist campaigns

Step #6 ➡️ Review Leads & Send Your lemlist Campaign

[  ] Go back to your lemlist campaign, where you’ll find new LinkedIn leads as a part of your Leads list

[  ] Review your leads to send your campaign and watch the replies roll in! 🎉

Key Takeaways

What are you waiting for? Harness LinkedIn's power for lead generation already!

When users interact with content, they're signaling interest in your niche.

Transform these engaged LinkedIn users into sales opportunities in 2024!

With Taplio x Lemlist, you can say goodbye to manual scraping for good.

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Price
Best for
Standout feature
Con
4.9
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$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
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Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
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Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
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$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
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star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
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Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
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star
star
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star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
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star
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star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
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Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
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star
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$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
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star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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