How to sell digital services with cold outreach

 How to sell digital marketing services with cold outreach

Here's a cold email that offers web development & SEO services to marketing managers👇

‍Let’s see how Matey, the CEO of The Marketing Family outbound agency, would rewrite it so you can replicate his tips for more replies!

Here's what stops prospects from replying to this cold email:

#1 Generic intro line

Nowadays, people no longer fall on generic phrases such as this one. Instead, use very niche and specific common ground, such as an event you both attended.

#2 The tone might come off as offensive

If you want to point out mistakes or errors to the person in charge, use a more subtle approach. For example, “Have you considered {{solution}}?”.

#3 Reasons aren’t convincing enough

Your prospects won’t redesign their website for the sake of keeping up with trends. Instead, focus on valuable outcomes such as attracting new visitors, aka earning $$$.

#4 Wrong approach for the contact

Marketing managers are often not decision-makers, so you should focus on benefits for them. For example, mention looking good in front of their boss thanks to amazing results, instead of directly selling.

Here’s how Matey would rewrite this cold email for higher reply chances:

What brings this email replies?

#1 Shows research about the prospect

You can mention a company event to show you are familiar with your prospects, know their struggles, and make your email more relevant.

#2 It’s honest & funny

Use light humor that is not too intrusive and doesn't grab your message's main spotlight. It needs to be in the background but still make your prospects smile.

#3 Text is well-spaced

Even though the email is longer, it doesn’t feel like that, thanks to the image that adds a break between paragraphs.

#4 Heavy personalization

Use custom variables to make your email look like it was written especially for your prospects, and not sent in bulk. This will make your prospects feel appreciated and boost reply chances.

You can leverage the power of AI to write hyper-personalized emails like this in less than 1 min. Check out how in this article and revolutionize the way you do outreach 👇

P.S. Watch the full cold email teardown for even more tips on booking meetings here.


5-step workflow to target companies that are hiring 

If your target company is hiring, that means they’re growing.

These structural changes can often introduce a need for new solutions and open great opportunities for reaching out.

But how do you spot relevant job postings without spending hours on manual search?

Here's a 5-step workflow to automatically scrape job data from Indeed & boost your outreach results 👇

Step #1: Get the URL you'd like to monitor

→ Go to Indeed
→ Build the search you want to monitor
→ Copy the URL of your search

Step #2: Extract recent job listings with ScrapingBee & n8n

Step #3: Store your results in Airtable

Step #4: Enrich companies & find their decision makers with Datagma

Step #5: Reach out to the new leads with lemlist→ Find their email with Smart Enrichment
→ Use lemlist AI to create a custom multi-channel campaign in seconds
→ Activate auto-review to contact your leads on autopilot

Want to implement this workflow now? Save time with this template 👇


How to set up SPF record to protect your email domain

An SPF record (Sender Policy Framework) is an email authentication system that ensures the emails from your domain come from you.

Technically, you don't have to set up an SPF record to send emails. But it adds a layer of security to your campaigns, which makes you more trustworthy and helps you avoid spam.

It’s a type of DNS TXT (Domain Name System ”text”) with a list of APIs, software, etc., that you’ve approved to send messages on your behalf:

Here's how to set up an SPF record (if your provider is Google) & boost your email deliverability:

[  ] Sign in to your domain account on your domain host's site

(GoDaddy, Squarespace, Namecheap, etc.)

[  ] Go to the page for updating your domain’s DNS records

(DNS Management, Name Server Management, or Advanced Settings)

[  ] Find your TXT records to check if there's an existing SPF record

If the answer is yes, don't delete it, as this can cause issues with other tools you use. Instead, you can include more providers in your existing SPF!

For example, if you already have an SPF that includes Salesforce, it might look like this: v=spf1 include:_spf.salesforce.com ~all

If you want to include Google in this SPF as your email provider, you can modify it to: v=spf1 include:_spf.google.com include:_spf.salesforce.com ~all

[  ] Create a TXT record with these values

→ Name/Host/Alias: enter @ or leave blank

→ Other DNS records for your domain might indicate the correct entry

→ Time to Live (TTL): enter 3600 or leave the default value

→ Value/Answer/Destination: enter v=spf1 include:_spf.google.com ~all

To check whether your SPF record is set up correctly in < 1min., or set it up for other email providers, follow this step-by-step guide 👇

Take care,

G and the team

Guillaume Moubeche
Co-Founder & CEO @lempire | Sharing outreach tips for growing business & leveraging sales AI
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