Cold Email Tools: The Emergent List [2025]

80% of customers prefer email as their business communication channel. To get into your clients’ inboxes, you need the right cold email outreach tool.

But which tool is the best for your business when it comes to email outreach?

This article will review 11 tools and outline their features, pros, and cons so you can make the best decision.

Before diving into a detailed overview of each tool that made the list, here is a sneak peek into their most important features and starting prices.

Software	Free Trial or Plan	Entry Price (yearly billed)	Warm-Up	Lead Database	Enrichment	Email	Linkedln	AI
lemlist	✅	$32/mo	✅	✅	✅	✅	✅	✅
Close.io	✅	$49/mo	❌	❌	❌	✅	❌	❌
Outreach	❌	on request	❌	❌	❌	✅	❌	❌
Salesmate	✅	$23/mo	❌	❌	❌	✅	❌	❌
Vocus.io	✅	$5/mo	❌	❌	❌	✅	❌	❌
Salesrobot	✅	$79.2/mo	❌	❌	❌	✅	❌	✅
Emelia	✅	€19/mo	✅	❌	✅	✅	✅	❌
Mailstand	✅	$12/mo	❌	❌	❌	✅	❌	❌
Hubspot Sales Hub	✅	$20/mo	❌	❌	❌	✅	❌	✅
Zeliq	✅	$47.2/mo	❌	✅	✅	✅	✅	❌
Saleshandy	✅	$25/mo	✅	❌	❌	✅	❌	❌

The Emergent List of Cold Email Tools:

1. lemlist

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2 – 4.5/5 (261 reviews) │ Capterra – 4.6/5 (382 reviews)

Overview

lemlist is an AI-powered sales engagement platform that helps sales teams generate leads and revenue through cold outreach. lemlist is a reference tool in the cold outreach market. The tool allows you to personalize and automate prospecting at scale, by cold email or multichannel using LinkedIn and cold calls.

Pricing (yearly) & Functionalities

→ Free trial: YES, 14 days

✅ Pros

• Personalization: lemlist lets you personalize each message to make them unique and authentic for your prospects.
• Automation: cold email sending and LinkedIn actions are fully automated, as are follow-ups.
• AI: lemlist uses the power of AI to generate effective campaigns.
• Support: lemlist support is highly responsive and available every day of the week.

❌ Cons

• Learning curve: Despite being intuitive, it requires initial familiarization and onboarding.

2. Close.io

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2 – 4.6/5 (718 reviews) │ Capterra – 4.7/5 (157 reviews)

Overview

Close is a CRM (Customer Relationship Management) platform designed to help sales teams close more deals. It offers integrated calling, two-way email syncing, and sales automation features to manage relationships with leads and customers effectively.

Pricing (yearly) & Functionalities

→ Free trial: YES

Startup	Professional	Enterprise
$49/mo/1 user	$99/mo/3 users	$139/mo/5 users
Store Leads, Contacts, and Opportunities 5 Workflows Email and calendar sync Zapier integration Power Dialer	Increased Leads, Contacts, Custom Fields, and Email Templates Multiple Pipelines 25 Workflows Custom Activities	Custom Objects (Beta) 100 Workflows Call Coaching Predictive Dialer

✅ Pros

• Integrated Calling: Close offers integrated calling, allowing sales teams to make calls directly from the platform.
• Two-Way Email Sync: Emails are automatically synced, ensuring that all communications are tracked.
• Custom Reporting: Users can generate custom reports to gain insights into their sales activities.
• API Access: The platform provides API access, allowing for integrations with other tools and services.

❌ Cons

• Limited Integrations: While Close.io does offer integrations, it might not have as extensive a list as some other CRMs.
• Pricing: For smaller teams or startups, the pricing might be considered on the higher side, especially when compared to other CRM tools.
• Customization: Some users might find that the customization options are not as extensive as they would like.
• Advanced features: While Close.io is feature-rich, it might lack some advanced features that are present in more enterprise-level CRMs

3. Outreach.io

Rating ⭐ ⭐ ⭐ ⭐

G2 – 4.3/5 (3.311 reviews) │ Capterra – 4.4/5 (289 reviews)

Overview

Outreach is a sales engagement platform designed to help sales teams drive more revenue by increasing the efficiency of their sales processes.

It offers a suite of features to automate and streamline sales workflows, from prospecting to closing deals.

Pricing & Functionalities

→ Free trial: No

✅ Pros

• Sequences: Outreach’s sequence feature allows for multi-touch campaigns, ensuring follow-ups and touchpoints are automated and consistent.
• Integration: Seamless integration with major CRM platforms, especially Salesforce, ensuring data consistency and ease of use.
• Analytics: Provides detailed analytics on email performance, helping sales reps understand what’s working and what’s not.
• Templates & Snippets: Allows for the creation and sharing of email templates and snippets, ensuring consistent messaging and saving time.
• A/B Testing: Users can test different email versions to determine which messaging or subject line performs best.

❌ Cons

• Occasional Glitches: Some users have reported occasional software glitches, such as emails not being sent as scheduled.
• Overwhelming Features: While its feature-rich environment is a strength, it can also be overwhelming for users who only need basic functionalities.
• Integration Issues: While it integrates well with major CRMs, some users have reported challenges in integrating with other third-party tools.

4. Salesmate

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2- 4.6/5 (73 reviews) │ Capterra- 4.7/5 (86 reviews)

Overview

Salesmate is a sales engagement and CRM platform designed email to help businesses grow their revenue and build better relationships with customers.

The platform offers a range of features, including prospect and lead engagement, sales pipeline and activity tracking, sales automation, and sales intelligence and reporting.

Pricing & Functionalities

→ Free trial: Yes, 15 days

✅ Pros

• Comprehensive CRM Integration: Salesmate is not just a cold email tool; it’s a full-fledged CRM. This means users can manage their cold email campaigns while also handling other sales and customer relationship tasks within the same platform.
• User-Friendly Interface: Many users appreciate Salesmate’s intuitive and clean interface, which can make the process of setting up and managing campaigns more straightforward.
• Scalability: Salesmate is designed to grow with businesses. Whether you’re a solo entrepreneur or a larger sales team, the platform can accommodate your needs and offers features that cater to both small and large-scale operations.

❌ Cons

• Limited Cold Email Features: While Salesmate is a comprehensive CRM, it may not have specialized features tailored specifically for cold email campaigns, such as advanced tracking, A/B testing, or email warm-up.
• Pricing: For small businesses or startups, the pricing structure might be on the higher side, especially when considering additional features or higher-tier plans.
• Customization Limitations: While Salesmate offers customization options, there might be constraints in terms of how much one can tailor the platform to specific business needs or workflows.

5. Vocus.io

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.3/5 (15 reviews) │ Capterra- 4.4/5 (12 reviews)

Overview

Vocus.io is a full-stack email outreach platform designed to enhance Gmail and G Suite functionalities. It offers tools for personalizing email campaigns, tracking email interactions, automating follow-ups, scheduling appointments, syncing with CRMs, and facilitating team collaboration.

Pricing & Functionalities

→ Free plan: No

→ Free trial: 30-day free trial

✅ Pros

• Integration with Gmail & G Suite: Seamlessly integrates with Gmail and G Suite, offering enhanced functionalities.
• CRM Sync: Offers integration capabilities with popular CRMs, ensuring that all email interactions are logged and tracked.
• Team Collaboration: Share templates and collaborate with team members directly within the platform.
• Templates and Snippets: Recruiters can save and reuse email templates, making it easier to send personalized messages to multiple candidates.

❌ Cons

• Platform Limitation: Vocus.io is limited to Gmail users since it’s a Chrome extension, which means recruiters using other email platforms can’t utilize it.
• Dependency on Chrome: Being a Chrome extension, it requires users to use the Chrome browser, which might not be preferred by everyone.

6. Salesrobot

Rating ⭐ ⭐ ⭐

Product Hunt – 4.3/5 (11 votes) │ AppSumo- 3.2/5 (38 reviews)

Overview

SalesRobot is an Interactive Intelligence and Communication platform that provides business leaders with customized daily executive briefs about their competitors, customers, and partners.

It focuses on enhancing intelligence-based collaboration and ensuring situational awareness for executives.

Pricing & Functionalities

→ Free trial: Yes

✅ Pros

• Customized Daily Executive Briefs: Provides business leaders with tailored intelligence about competitors, customers, and partners.
• Integration with ArchIntel: Offers enhanced functionalities through ArchIntel’s intelligence services.
• Secure Collaboration: Enables teams to engage in intelligence-based collaboration in a securely hosted interactive archive.
• Mobile Accessibility: Provides iOS and Android apps for on-the-go access.
• Enhanced Situational Awareness: Helps organizations be more aware of critical signals in the vast information landscape.

❌ Cons

• Limited information about the full range of features.
• Integration challenges with certain third-party tools.
• Limited customization options for intelligence briefs.

7. Emelia

Rating ⭐ ⭐ ⭐ ⭐

G2: 4.5/5 (2 reviews) │ Capterra: 4.9/5 (226 reviews)

Overview

Emelia is a cold emailing tool designed to enhance the efficiency and effectiveness of cold email campaigns. It offers an intuitive platform with detailed analytics and exclusive features to ensure that cold emailing is more effective.

Pricing & Functionalities

Start	Grow	Scale
€37/mo/up to 3 inboxes	€97/mo	€397/mo
Warm-up Connect 1 LinkedIn account Unlimited scraping Free email enrichment credits: 500	Unlimited mailboxes Up to 10 LinkedIn accounts Unlimited Warmup Unlimited contacts 1 CRM integration Free email enrichment credits: 1000	Unlimited mailboxes Unlimited LinkedIn accounts Unlimited Warmup Unlimited Contacts Multi CRM Connexion Unlimited API Calls Free email enrichment credits: 5000

✅ Pros

• Spintext Feature: Allows users to design variables of a sentence to prevent emails from landing in spam.
• Mail +x minutes: A feature to send follow-up emails after a set time, making the bot less obvious to the lead.
• Intuitive Interface: Designed for ease of use and is fully responsive.

❌ Cons

• Might not be suitable for larger enterprises with more complex needs.

8. Mailstand

Rating ⭐ ⭐ ⭐

G2: 3/5 (1 reviews) │ Capterra: 4.7/5 (52 reviews)

Overview

Mailstand is a cold email outreach platform designed to enhance the efficiency of cold email campaigns. It allows users to merge and combine mailboxes for scalable email outreach.

The platform offers features such as mail merge, funnel analysis, team inbox, and email scheduling.

The primary goal is to facilitate users who want to use more than one mailbox to send cold emails.

Pricing & Functionalities

→ Free trial: Yes

✅ Pros

• Ability to combine multiple mailboxes on one campaign, allowing users to reach more people faster.
• Merged team inbox provides a consolidated view of all mailboxes.
• Offers unlimited contacts for each campaign.
• Competitive pricing, claiming to be the cheapest in the market

❌ Cons

• Lack of CRM integrations.
• UI could be improved.
• Offers only emailing automation.

9. HubSpot Sales Hub

Rating ⭐ ⭐ ⭐ ⭐

G2: 4.4/5 (10,760 reviews) │ Capterra: 4.5/5 (431 reviews)

Overview

Sales Hub is designed to supercharge the sales process, allowing users to find, track, and close deals efficiently.

It offers a comprehensive platform that integrates various sales tools, making deal-making more streamlined and ensuring that sales professionals can focus on their customers.

Pricing & Functionalities

For individuals and small teams

✅ Pros

• Comprehensive sales platform that integrates various tools for a streamlined sales process.
• AI-powered deal management tools to help close deals faster.
• Integrated reporting and analytics tools for accurate forecasting and pipeline visibility.
• Extensive sales engagement tools for smarter prospecting and contextual conversations.
• Scalability with different pricing plans catering to various business needs.

❌ Cons

• Pricing: As businesses grow and require more contacts or advanced features, the cost of HubSpot Sales Hub can become significant. Some users find the pricing model, especially for higher tiers, to be on the expensive side.
• Learning Curve: While HubSpot is user-friendly, it can be overwhelming for new users due to its extensive features. Proper training and onboarding might be required to fully utilize all its capabilities.
• Limitations on Sequences: The sequences feature, which is crucial for cold email campaigns, has some limitations in terms of personalization and flexibility compared to dedicated cold email tools.

Hubspot is an all-in-one sales platform, so it may not be the best choice for cold email outreach. Take a look at our list of 13 cold email outreach software to find an alternative to HubSpot Sale Hub.

10. Zeliq

Rating ⭐ ⭐ ⭐ ⭐ ⭐

Product Hunt – 5/5 (42 votes)

Overview

Zeliq is an all-in-one outreach solution designed to help businesses meet the best leads and convert them faster using AI. It aims to make selling easy by providing up-to-date prospect data and outreach automation, allowing businesses to scale their sales up to three times faster.

Pricing & Functionalities

Free Plan	Starter	Custom
Yes	$59/user/mo	Start at $4.5K
Leads pre-analysis Search leads over 1.8B people Email enrichment Phone number enrichment (1 Credit) LinkedIn Extension Leads portfolio management Leads personality analysis (1 Credit)	Everything in Free, plus: Template builder Multichannel outreach Tasks Assignation Leads warming and Sequences Basic Reporting	Everything in Starter, plus: Leads autopilot generator Phone number enrichment (Unlimited) Buying Intent (Soon) Job Change Alerts / Job Posting (Soon) Zeliq Score Engine (Soon) CRM Enrichment (Soon) Data health center Gamification leaderboard (Soon) Teams management Permission Profiles Custom fields (Soon) Dedicated Customer Success

        ✅ Pros

• AI-Powered: Uses artificial intelligence to help businesses meet the best leads.
• Accurate Data: Provides real-time data to help close more deals.
• Integration: Zeliq integrates with various favorite tools, making it versatile for different business needs.
• User-Friendly Interface: Zeliq’s dashboard and overall design are intuitive, making it easier for users to navigate and set up campaigns.
  

  ❌ Cons

• Pricing: For some small businesses or individual users, Zeliq’s pricing might be on the higher side compared to other tools in the market.
• Learning Curve: Despite its user-friendly interface, the platform’s advanced features might require some time for users to fully understand and utilize.
• Occasional Delays: Some users might experience delays in email sending, especially during peak usage times

11. Saleshandy

Rating ⭐ ⭐ ⭐ ⭐

G2: 4.6/5 (528 reviews) │ Capterra: 4.5/5 (123 reviews)

Overview

SalesHandy is a cold email outreach software designed to help businesses send personalized cold emails at scale with high email deliverability. It aims to assist in generating more leads through effective cold email campaigns.

Pricing & Functionalities

→ Free trial: Yes

Outreach Starter	Outreach Pro	Outreach Scale	Outreach Scale Plus 100k
$20/mo	$60/mo	$120/mo	$176/mo
Unlimited Email Accounts Sender Rotation Basic Unified Inbox Basic 5 Email Accounts For Warm-up 2,000 Total Prospects 10,000 Emails Per Month 2,500 Email Verification Credits	Everything in Outreach Starter, plus: Unlimited Team Members Sender Rotation Pro Unified Inbox Pro Pipedrive Integration Zoho Integration 20 Email Accounts For Warm-up 30,000 Total Prospects 125,000 Emails Per Month 10,000 Email Verification Credits	Everything in Outreach Pro, plus: Sender Rotation Scale 50 Email Accounts For Warm-up 60,000 Total Prospects 250,000 Emails Per Month 25,000 Email Verification Credits	Everything in Outreach Scale, plus: Agency Portal Dedicated Success Manager 100 Email Accounts For Warm-up 100,000 Total Prospects 50,000 Emails Per Month 45,000 Email Verification Credits

✅ Pros

• Unified Inbox: Centralized place for all your email communications.
• Hyper-Personalization: Personalize your emails to increase engagement rates.
• Connect Unlimited Email Accounts: Scale your outreach without incurring extra costs.
• Mail Merge: The platform allows for personalized bulk emailing, making it easier to send tailored messages to a large audience.
• Integrations: SalesHandy integrates well with major email service providers like Gmail, Outlook, and others, making it versatile for different users.

❌ Cons

• User Interface: Some users find the interface not as intuitive as some other platforms, leading to a steeper learning curve.
• Occasional Glitches: Some users have reported occasional software glitches, especially with tracking features.
• Customer Support: Some users have mentioned that customer support can sometimes be slow to respond or might not resolve issues promptly.

Looking for an Upgrade?

These cold tools are a great fit if you just started cold email outreach!

However, there are more cost-effective options with robust features. Discover now our review of the best cold email software!