cold calling

How To Write An Email Like A Pro [Tips & Examples]

lemlist team
LAST UPDATED
June 9, 2024
READING TIME
7 min.

Welcome to our straight-forward ”how to write an email” guide.

It’s not just emailing—it’s your key to unlocking multiple doors.

Get it right with concise, personalized, and courteous emails and hit your goals with a single send.

How To Write An Email - 5 Common Email Goals

Ready to amplify your impact? Let’s jump in.

How To Write An Email: Pro Toolkit

How To Write An Email - Pro Checklist

Here are eight definite steps on how to write an email like a pro:

1. Start With Your Goal

Begin your email with your goal for clarity and direction. Ensure that your message is focused and actionable from the start.

2. Clear and Relevant Subject Line

Use direct titles, limit words, ask engaging questions, be transparent to build trust and grab attention.

3. Personalize Your Intro

Reference a shared interest, recent event, or a notable point from your last conversation. Show that you've done your research.

4. Know Your Recipient

Find out their role, their challenges their needs. The better you know your recipient - the more you get from your email.

5. Nail the Tone

Adapt the tone to fit your goal. For most scenarios, the tone should be a mix of concise and conversational.

6. Format

Use legible format (Arial or Times New Roman) in a size that's comfortable to read (around 12). Use white space smartly to distinguish your ideas and esure the logical flow of your thoughts.

7. CTA

End your email with a crystal clear call-to-action!

8. Follow-Up

Initiate your follow-up in a new thread, with a friendly and polite reference to a previous conversation you had with your prospect.

The Subject Line: Inspire Action

Think of your subject line as the make-or-break component of your email. It's the first impression - that crucial first handshake. Will it spark interest, or will it fall without a sound?

How To Craft An Effective Subject Line:

For B2B sales - check out these real examples of cold email subject lines that all got 80%+ open rates!

I. Be Clear, Be Relevant

Why? It signals relevance and fosters respect.

  • Reflect the core content: Use direct titles like "Meeting Rescheduled: New Date Inside" or "Invoice #12345 Overdue: Immediate Attention Required."
  • Avoid vagueness and jargon: Opt for clear language. "Discussing Partnership Opportunities" over "Leveraging synergies", for example.
  • Signal context: Include specifics, such as "Project Titan: April Progress Report," to give immediate insight.
How To Write An Email - Clear Subject Line Example

II. Be Brief

Why? It’s easier to digest - grabbing attention more easily (+ it’s mobile-friendly!)

  • Stick to a 6-8 word limit. Get to the point quickly, like "Urgent: Approval Needed by EOD".
  • Use active words to convey urgency or importance, e.g., "Join: Webinar on Market Trends".
  • Trim filler words. Instead of "A Brief Summary of Today's Conference Call," use "Today’s Conference Summary".
How To Write An Email - Brief Subject Line Example

III. Spark Curiosity

Why? To get them to click.

  • Pose engaging questions: Ask something thought-provoking like, "Are You Making These SEO Mistakes?"
  • Lead with action verbs: Use dynamic words such as "Discover," "Explore," or "Unlock" to convey benefits.
  • Employ unique phrases: Integrate catchy yet pertinent terms, like "The Secret Ingredient to Increased Sales".
How To Write An Email - Interesting Subject Line Example

IV. Be Transparent

Why? It builds credibility and trust.

  • Prioritize key details: Start with vital information, like "Annual Report Summary: Key Financials Inside."
  • Avoid misleading content: Use honest statements, such as "Product Update: New Features Explained" instead of "Revolutionize Your Experience Now!"
How To Write An Email - Transparent Subject Line Example

The Email Body: Connect

Break the ice with a personalized intro line that references a shared interest, recent event, or a notable point from your last conversation. This not only shows you pay attention but also establishes a relatable connection right from the start.

➡️Handy Resource: How to start an email

On top of that - let your email's purpose lead the way, whether it's a casual chat, a business proposal, or a polite ask.

Aim for a mix of concise and conversational – that's your golden ticket in both relaxed and formal settings.

Example:

❌Don’t:

“Hi,

I saw your job posting and I'm interested. I've attached my resume. I think I'd be a good fit for the role. Let me know what you think.

Thanks,
[Your Name]”

Do:

“Hi [Hiring Manager's Name],

Thrilled about the Marketing Specialist opening at [Company Name], especially after our dynamic storytelling talk at the Digital Marketing Expo!

With 3 years in digital marketing and a campaign that spiked engagement by 40%, I'm ready to add my creativity and experience to your team.

Please see my CV attached - let’s make magic happen!

Best regards,

[Your Name]
[Your Contact Information]”

Email Structure Essentials

We’ve covered it all before - be sure to check out our Cold Email Structure Formula if you’re in the business of closing leads.

Format

  • Choose a clear font (like Arial or Times New Roman) at a comfy size (around 12 points).
  • Love your white space – it breaks up text and guides the reader.

Flow

  • Start with a bang: a brief intro to set the scene.
  • Lay out your main points clearly and logically.
  • End with a call to action or a friendly sign-off.

Signature

Simple is gold - your email signature adds credibility & inspires trust. Your name, current role and company name is more than enough to add a personal touch.

How To Write An Email - lemlist Email Signature Example

Sending cold emails? We have 5 tips to create hyper effective email signatures - take a look!

Proofread Your Emails (Always!)

Pause and reflect before you press send. This comes naturally to seasoned ‘emailers’, if you’ve got some breaking in to do - here’s a routine to ensure fault-free emails.

I. Take A Break

After completing your email draft, step away for a few minutes. A quick mental reset makes it easier to spot errors when you review the content of your email.

II. Run Through Grammarly

Leverage this tool to check for grammar, punctuation, and style. Grammarly's comprehensive analysis helps refine your email, ensuring it's polished and professional before you hit send.

III. Swap Up The Colors

Before your final read-through, change the font style or color of your email's text. This simple trick refreshes your perspective, helping to catch any overlooked mistakes (be sure to change it back before you hit send!)

IV. Read It Backwards

Start from the end of your email and read each sentence backwards. This isolates every word, helping you to drill deep into the parts that make up the whole.

V. Fact-check

Confirm that names, dates, and terms are correct and that the email maintains a consistent tone throughout.

Using Recipient Fields Effectively

  • "To" is for main recipients who need to respond or act.
  • "CC" (carbon copy) keeps interested parties informed without needing their input.
  • "BCC" (blind carbon copy) stealthily includes others, keeping their identity hidden - perfect for mass communication without compromising privacy.
How To Write An Email - Recipient Fields Demonstration

In a project pitch for example, place the client in "To" for decision-making, team members in "CC" for awareness, and your manager in "BCC" for discreet viewing without client notification.

Managing Your Email Threads

Think of an email thread as your conversation chain, where all related messages and replies are neatly tied together. They're automatically sorted so the newest reply is always front and center. Unfortunately it can get messy real fast.

To curtail confusion, stick to a single topic. If you want to send an unrelated email to the same participant - it’s best to start a new thread.

You also want to keep your threads short. To do this, disclose all the need-to-know information in one message. If you’re working in a team - encourage them to do the same.

Threads can go rogue if we don’t get to the point as fast as possible.

Follow-up Best Practices

As a rule, start a new thread with your follow-up email for maximum visibility. Then kick off with a courteous nod to your previous email - rounding up the context so your reader is immediately informed. If your past thread contained important attachments - upload them to your new thread if it makes sense.

Refrain from being brash. If there’s some urgency to your message - keep your wording kind and pressure-free. A shorter and more straightforward message will spark subtle urgency all on its own.

Finally, round it off with a crystal clear call-to-action - skip the long winded niceties (unless you’re writing to a friend, in that case - go with your gut!)

Example:

❌Don’t:

“Hey,

I emailed you last week and still haven't heard back. I'm waiting on a response. Can you get back to me ASAP? I’d love to be part of your team.

Thanks,
[Your Name]”

Do:

“Hi [Hiring Manager’s Name],

I'd like to touch base on my application for the Marketing Coordinator position. I’m eager to hear back, I've attached all relevant documents here for easy reference.

I understand you might be swamped - no rush from my side. Whenever you can, a quick update on the status would be fantastic.

Thanks for considering my application.

Warm regards,

[Your Name]
[Your Contact Information]”

AI Email Generation Tools

If you haven't explored generative AI yet, now's the time to start.

While researching and personalizing your emails remains key, AI can boost your ideation and break through any writer's block.

Let's dive into the most standout tools:

lemlist

lemlist's AI generator helps you:

  • Avoid writer’s block with custom copies,
  • Save > 1h/per campaign with predefined steps
  • Get 3x more replies with unique sequences

Plus, lemlist offers so much more than AI features. You can use lemlist to find, verify, contact, and convert your leads in 1 platform.

Rytr

  • Pricing: Offers a free basic plan; affordable premium options.
  • Features: Versatile writing styles, tone adjustments.
  • Ideal For: Budget-conscious users needing quick, diverse content.

CopyAI

  • Pricing: Free trial available; premium plans for advanced features.
  • Features: Broad range of templates, intuitive interface.
  • Ideal For: Businesses wanting creative and diverse email content.

Storylab

  • Pricing: Targeted towards enterprises; pricing upon request.
  • Features: Specializes in storytelling and brand narrative.
  • Ideal For: Large corporations focusing on brand-centric communication.

GetResponse

  • Pricing: Tiered pricing, suitable for different business sizes.
  • Features: Email automation, integrated marketing tools.
  • Ideal For: Companies seeking comprehensive email marketing solutions.

Chat GPT 3.5 offers the capability to generate ideas and refine your language at no cost.

Email Templates & Examples

Get email-savvy without the hassle. Access 35+ ready-made cold email templates on lemlist with just a click.

Not on lemlist? Try Toolsaday AI - a free content generator (up to 10k characters a month.)

You can also adapt and save the following examples as templates for easy reuse.

I. Professional Networking Email Example

Subject: “Sparking New Ideas Post-[Event/Meeting] / Inspired by Your [Topic] Insights”

Email Body:

“Hi [First Name],

Your insights at [Event/Meeting] / in your [Topic] article were a breath of fresh air. I'm [Your Name], navigating the world of [Your Field/Position], and I see an exciting horizon for us to explore together.

Let's dive deeper into [specific topic or mutual interest]. How about we sync up over a coffee or a quick call next week? I’m eager to weave our ideas into something remarkable.

Eagerly anticipating our creative exchange!

Cheers,

[Your Name]

[Your Position]

[Company Name]”

II. Job Application Email Template

Subject: “Eager to Elevate Customer Success at [Company Name]”

Email Body:

“Dear [Hiring Manager's Name],

I've just seen the Customer Success role at [Company Name], and I'm intrigued. My recent achievement includes boosting customer retention by 30% through innovative loyalty strategies. Keen to bring this energy to [Company Name].

Please find my resume attached. Excited about the prospect of joining your team and making an impact.

Best,

[Your Full Name]
[Your LinkedIn Profile]
[Your Phone Number]”

III. Client Meeting Confirmation Email Template

Subject: “Quick Confirmation for [Date] Meeting?”

Email Body:

“Hi [Client’s Name],

Hope your week's rocking! Just a swift check-in: Are we still good for [Date and Time]? Any topics you want to leap into? Let's make our meet-up count!

Cheers,
[Your Full Name]
[Your Role]
[Your Company]
[Your Phone Number]”

IV. Project Coordination Email Template

Subject: “Quick Check-In on [Project Name]”

Email Body:

“Hey [Team Member’s Name],

How's [Project Name] going? Just need a rapid-fire update for our upcoming milestone – any sneak peeks or SOS signals? Here to back you up!

Thanks for your hard work!

Best,
[Your Full Name]
[Your Role]
[Your Phone Number]”

V. Feedback Solicitation Email Example

Subject: “How's [Service/Product] Treating You?”

Email Body:

“Hi [Customer’s Name],

Loving [Service/Product]? We're all ears for your take on it! Drop a few lines on [specific aspect] when you catch a moment – your insights fuel our growth engine.

Thanks a million!

Warmest,
[Your Full Name]
[Customer Experience]
[Your Company]
[Your Contact Information]”

VI. Sales Outreach Template

Subject: “[Prospect Name] - A Personal Referral From Our Founder!”

Email Body:

“Hi [Prospect Name],

During our team's strategy session, our founder mentioned your company, [Company Name], as a standout in the industry.

It sparked a discussion, and I was encouraged to personally reach out to you.

We've been assisting companies like yours to enhance their lead generation with less reliance on ads or sales teams.

I've taken a look at your LinkedIn and feel there's a great synergy between our methods and your goals.

Would you be open to a brief chat about your current strategies and perhaps some fresh perspectives we've been developing?

Best,

[Your Name]

[Your Position]

[Company Name]”

VII. 30% Reply Rate Template

This cold email template is proven to get you more replies in an instant.

Expert Resource ➡️ We have a host of pro-crafted sales email templates up for grabs if you’d like to skyrocket your engagement rates.😉

Final Tips

Wrapping up, respect the golden trio for effective emails:

  • In business contexts, make sure your email address screams professionalism (no funnymonkey123!)
  • Next, know who's on the other end - tailor that email like it's a bespoke suit.
  • And lastly, keep your signature fresh and updated – treat it like your virtual business card.

Now you know how to write emails like a pro. Have fun!

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Standout feature
Con
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$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
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Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
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Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
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$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
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Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
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star
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Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
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star
star
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Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
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star
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$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
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Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
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Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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