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Cold email template to get a response

760
Emails sent
16%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results
Subject line: <fancy>{{pain}}<fancy>? Not anymore

Hey <fancy>{{firstName}}<fancy>,

I was going through <fancy>{{community}}<fancy> and saw that you were exchanging comments about <fancy>{{Topic}}<fancy>.

<fancy>{{pitch}}<fancy>

Let me show you....

‍

‍

What do you think?

<fancy>{{signature}}<fancy>

Subject line: <fancy>Getting reviews for your plugin hard<fancy>? Not anymore

Hey <fancy>Jackie<fancy>,

I was going through <fancy>the SaaS Growth Hacks group on Facebook<fancy> and saw that you were exchanging comments about <fancy>getting reviews for your recently launched WordPress plugin<fancy>.

<fancy>A few months back, we've run a campaign to get more reviews on specific platforms we were targeting. Got a nice response - just type lemlist reviews on Google if you want to check. I shot a 3-minute video to show you exactly what we did + I added a cool email template you can use. Free of charge, I promise.<fancy>

Let me show you....

‍


What do you think?

<fancy>Vuk<fancy>


760
emails sent 🤔
56%
open rate 🙂
16%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

1

Step one email

Variables
Example
Results
Subject line: <fancy>{{pain}}<fancy>? Not anymore

Hey <fancy>{{firstName}}<fancy>,

I was going through <fancy>{{community}}<fancy> and saw that you were exchanging comments about <fancy>{{Topic}}<fancy>.

<fancy>{{pitch}}<fancy>

Let me show you....

‍

‍

What do you think?

<fancy>{{signature}}<fancy>

Subject line: <fancy>Getting reviews for your plugin hard<fancy>? Not anymore

Hey <fancy>Jackie<fancy>,

I was going through <fancy>the SaaS Growth Hacks group on Facebook<fancy> and saw that you were exchanging comments about <fancy>getting reviews for your recently launched WordPress plugin<fancy>.

<fancy>A few months back, we've run a campaign to get more reviews on specific platforms we were targeting. Got a nice response - just type lemlist reviews on Google if you want to check. I shot a 3-minute video to show you exactly what we did + I added a cool email template you can use. Free of charge, I promise.<fancy>

Let me show you....

‍


What do you think?

<fancy>Vuk<fancy>


760
emails sent 🤔
56%
open rate 🙂
16%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

Variables
Example
Results
Subject line: <fancy>{{pain}}<fancy>? Not anymore

Hey <fancy>{{firstName}}<fancy>,

I was going through <fancy>{{community}}<fancy> and saw that you were exchanging comments about <fancy>{{Topic}}<fancy>.

<fancy>{{pitch}}<fancy>

Let me show you....

‍

‍

What do you think?

<fancy>{{signature}}<fancy>

Subject line: <fancy>Getting reviews for your plugin hard<fancy>? Not anymore

Hey <fancy>Jackie<fancy>,

I was going through <fancy>the SaaS Growth Hacks group on Facebook<fancy> and saw that you were exchanging comments about <fancy>getting reviews for your recently launched WordPress plugin<fancy>.

<fancy>A few months back, we've run a campaign to get more reviews on specific platforms we were targeting. Got a nice response - just type lemlist reviews on Google if you want to check. I shot a 3-minute video to show you exactly what we did + I added a cool email template you can use. Free of charge, I promise.<fancy>

Let me show you....

‍


What do you think?

<fancy>Vuk<fancy>


760
emails sent 🤔
56%
open rate 🙂
16%
reply rate 😁
Use for free in lemlist
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Use for free in lemlist

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BECOME LEMLISTER OF THE WEEK

Why did this outreach campaign work?

1. Show that you’re a practitioner

In the first two sentences, it’s important to avoid being vague or broad. Instead, you want to show that you understand the industry, intrigue your prospects by opening their eyes about a certain industry factor and do all that by using the smallest amount of words you can.
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2. "Pitch" tag
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When you’re selling a course, you don’t want to use a sentence “I have this awesome content marketing course”. Quite the contrary, you should aim to say something to the extent of “There’s a content marketing tactic that will help you conquer SEO in six months”. It’s just an example, but the point is to talk about the outcome your course will bring, not what it is about.
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3. Personalized video

Once your "Pitch" tag intrigues your prospect and you get their attention, it’s time to utilize videos to give them a bit more context and a hook to register for your course. In this video, you could discuss one of the concepts in your course that people love and finish it with - “This is exactly what you’ll learn”.


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