Cold Emailing

Pitchbox review: features, pros and cons, ratings

Noel Bouwmeester
LAST UPDATED
May 23, 2024
READING TIME
7 min.

Backlinks are still a major Google ranking factor.

But actually building backlinks to your website is harder than ever.

Fortunately, some tools can help you scale your backlink outreach and make it easier to obtain backlinks.

One such tool is Pitchbox, which helps publishers, SEO agencies, and brands build backlinks to their online assets.

In this review, we’ll look at Pitchbox and what it can do for you.

Pitchbox features

  • ➡️ Campaign: The campaign feature is central to all Pitchbox activities. This is where you create your backlink outreach campaigns. Multiple campaign types are available, such as blogger outreach, resource pages, link removal, and more.
  • ➡️ Find prospects: One of Pitchbox’s best features is that you can search for prospects straight from its user interface. You can also find specific articles that match the content you’re building links to. Find targeted prospects by searching for keywords and topics. What’s more, Pitchbox automatically fetches the contact details for each website.
  • ➡️ SEO tool integrations: Use SEO data from Ahrefs, SEMrush, Majestic, and more directly in Pitchbox, so you don’t have to switch apps while working.
  • ➡️ Chasebox: A conditional follow-up feature that sends follow-ups if certain conditions are met. For example, you can set chase up emails to go out if a prospect has not replied after 7 days. If a prospect indeed hasn’t replied after that time, they will appear in the Chasebox.
  • ➡️ Pipeline: This allows you to track your prospects' progress at each stage and group prospects by stage and other criteria.
  • ➡️ Link monitoring: Link monitoring brings you all the stats in one place. Not only does it keep track of all the backlinks you’ve acquired through Pitchbox, but it also notifies you when one of the backlinks you've built disappears.
  • ➡️ Unmatched emails: When doing email outreach, sometimes people reply from a different email address. Or you may have contacted a prospect through a contact form. In both cases, the email used to respond to you will be an unmatched email. You can find all of these through the unmatched email feature.
  • ➡️ Detailed reporting: Check how your campaigns are performing. Also, when using multiple team members, you can see each individual team member's results here.

Pitchbox pricing 💵

One of Pitchbox's biggest drawbacks is its pricing.

With a $550/month for the professional, and $1,500/month for the enterprise plan, it is one of the most expensive outreach solutions available.

For yearly contracts, Pitchbox offers a 10.5% discount.

Pros & Cons

✅ Pros ❌ Cons
Specifically made for building backlinks Expensive
SEO tool integrations so you don’t have to switch browser tabs all the time Steep learning curve
Easy to find targeted prospects The yearly plan is a 12-month contract

What customers say about Pitchbox 🗣️

G2 - 4.7/5 (91 reviews)

Capterra - 4.7/5 (41 reviews)

Pitchbox has many positive reviews.

Some customers have called it the best outreach tool:

Others have praised Pitchbox on how it makes the outreach process easier:

But just as with any software tool, some people have had less than stellar experiences with Pitchbox.

One customer complained about the “unmatched email difficulties” Pitchbox has thrown at him:

And another (verified) customer called Pitchbox good, but not great.

Pitchbox alternative

Pitchbox isn't the only outreach tool you can use to build backlinks.

lemlist, mainly used for sales outreach, also offers templates for SEO outreach.

It also offers some distinct features that can boost the effectiveness of your outreach campaign.

With everybody's inbox packed to the rafters, standing out is the only way to get replies and, thus, backlinks.

The best way to stand out is by using scalable personalization. And this is where lemlist shines.

Apart from the usual text variables, with lemlist, you can also:

  • 👍 Personalize the images in your emails
  • 👍 Send personalized videos
  • 👍 Build personalized landing pages for your leads
  • 👍 Use liquid syntax variables that automatically adapt to your lead’s position or specific information about your leads

Perhaps even more crucial to outreach success than personalization is reaching your prospects through multiple channels.

lemlist offers this multichannel outreach while, with Pitchbox, you can only do email outreach.

Imagine sending an email, followed by a LinkedIn invite or even a (voice) message.

Your prospects will be much more inclined to reply to you.

In fact, using a multichannel outreach strategy can more than double your response rate!

To get a better overview of how Pitchbox and lemlist stack up, here’s a feature comparison table:

Feature Pitchbox lemlist
Send backlink outreach campaigns
Multichannel outreach
Find prospects/leads
SEO tool integrations
Detailed reporting
Link monitoring
Pipeline ✅ (through CRM integration)
Image personalization
Liquid syntax
Landing page personalization
Price of cheapest plan $550/month $39/month

Final Verdict 🧑‍⚖️

Pitchbox offers some distinct features for link-building outreach, like link monitoring and SEO tool integrations.

However, its outrageous pricing and lack of advanced outreach features may force you to consider other cold email tools.

lemlist offers next-level personalization and allows you to reach out to your prospects on multiple channels.

Best of all?

lemlist is much more affordable than Pitchbox.

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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