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Cold Emailing
Waalaxy Review 2024: Features, Pricing And Alternatives
lemlist team
July 25, 2024
|
7 min. read
lemlist team
LAST UPDATED
May 14, 2024
READING TIME
7 min.
Wondering if Waalaxy is the right outreach service for you? You’re in the right place.
We put the tool test to find out if the tool has all functionalities of an all-around sales engagement platform.
In our Waalaxy review, we’ll take a look at how it works, and give you an honest take on why Waalaxy may or may not be the right choice for your business.
Waalaxy overview
Waalaxy is a solution that overcomes the limitations of LinkedIn's native features and other automation tools. The platform is designed for anyone looking to supercharge their LinkedIn lead generation, sales, and marketing efforts.
Waalaxy can help you automate your LinkedIn tasks while keeping your activities within, and sometimes outside, LinkedIn's terms of service.
It simplifies LinkedIn prospecting into three easy steps. → First, you use the tool to extract prospects from LinkedIn based on your specific criteria. → Then, you set up personalized campaigns that include both LinkedIn and email outreach. → Finally, you sit back and let Waalaxy handle your prospecting.
Waalaxy's automation capabilities go beyond just sending connection requests and messages. The tool also automatically manages your LinkedIn notifications and helps you track your campaign performance through its intuitive dashboard.
The tool doesn’t come without drawbacks and limitations. First, the pricing is completely out of the market standards and features offered. The other biggest problem with the tool is that outside of Linkedin’s campaigns, there isn’t that much personalization and deep automations or sequences.
Initial setup
Before we go any further, let's get the initial setup out of the way.
First things first, you'll need to install the Waalaxy Chrome extension and kickstart your seven-day free trial. Once you're in, you'll find yourself on the Waalaxy dashboard.
Here, you'll spot a handy "Start a campaign" button on the top right - give that a click.
Now it's time to decide on your outreach strategy. Waalaxy offers a selection of pre-made outreach templates to choose from, but you can create your own.
For instance, you might opt for an invitation plus two messages template - simple yet effective.
Next up, you'll need to create or import a prospect list from LinkedIn using the Waalaxy extension.
Heads up: you're limited to importing up to 800 prospects per month. Whereas with lemlist, you get 2500 sales navigator imports, so choose wisely.
With your outreach and your prospects ready, it's time to schedule your campaign. Our advice? Keep a two-day delay between messages to avoid coming across as spammy.
Once you're happy with everything, hit the "Launch my campaign" button, and you're off to the races.
Waalaxy’s Quirks
As with all tools, Waalaxy does have a few quirks that you need to keep in mind:
It mainly operates as a Chrome extension, which can be a bit limiting if you're not a Google Chrome user.
It also requires you to keep your LinkedIn tab open and your computer on for actions to be sent – a bit of a hassle, I know.
The free trial period is a mere seven days, which is a bit stingy compared to lemlist’s 14-day trial.
You'll need multiple browsing sessions to circumvent LinkedIn's restrictions on actions.
Waalaxy’s features and use cases
Waalaxy has two main functions and use cases:
Linkedin prospecting and messaging
Email finding and outreach (only available in the business plan)
With these two main use cases, comes a few extra features that we will review thoroughly next.
1. Automation features in Waalaxy
One of the highlights of Waalaxy is its automation capabilities. The templates provided are generally comprehensive enough to meet most needs.
However, you're capped at seven follow-ups in one automation, which may limit the more advanced users among us.
Also, you can’t kick off a new campaign until the current one is finished, so you might need a bit of patience.
2. LinkedIn outreach
With Waalaxy, you can send up to 800 monthly connection requests to LinkedIn users.
This is very low, especially if you’re planning on running a large campaign. But the best part about this feature is the specificity. Waalaxy lets you target these requests based on criteria set by you.
This means you hold the reigns, allowing you to reach out to potential contacts that align with your professional goals or business objectives.
Where Waalaxy truly shines is in importing LinkedIn leads.
Not only can you import leads from LinkedIn search and Sales Navigator, but you can also tap into the potential of LinkedIn events and groups.
This feature significantly broadens the horizon of possibilities, helping you make better targeting for your campaigns.
3. Adding email outreach to your LinkedIn campaign
Just like the LinkedIn outreach campaign, you can add a visit and email finding option to your campaign. This is a fantastic way to maximize your campaign's reach and ensure you're connecting with all your potential leads.
To do this, you’ll need to be on the business plan which costs a whopping $175 per month which is already a big turn off.
If you are on the business tier, you can select the profile visit and email verification option when setting up your campaign.
Here's a snapshot of what that looks like:
Once you've set this up, you're all set to launch your campaign. It’s as simple as that!
While the email outreach option is an essential feature, it does come with its limitations.
The tool is perfect for smaller campaigns, say around 500 leads per month. But, if you're looking to launch a larger campaign, this is somewhat restricting.
Why is that, you ask?
Well, Waalaxy doesn't have separate tools for finding, verifying, and sending large email lists.
This means that if you're dealing with a larger number of leads, you’ll need another tool to your stack to be able to help you send mass email campaigns.
Moreover, Waalaxy's email features lack email warm-up and mass personalization options. This can limit your ability to tailor your emails to individual leads and build a strong rapport with your audience.
4. User interface and reporting
Waalaxy’s interface is clean, intuitive, and more importantly, it's easy on the eyes.
No more squinting at confusing charts or complicated data tables. Instead, you get a visually appealing overview of all your activities and results.
So, what metrics can you track with Waalaxy?
→ You can keep tabs on the number of connection requests you've sent out. → It's a simple yet powerful way to gauge your networking efforts. → And let's not forget about the invitation acceptance rate and answered messages.
These metrics serve as a direct indicator of your campaign's effectiveness.
If you're on their business plan, you get even more insightful data. You can monitor the number of emails sent and their deliverability status. If you've ever run an email campaign before, you'll know how crucial these metrics are.
Waalaxy provides information on the bounce rate and response rate. A high bounce rate could signal issues with your email list or content relevance, while the response rate can help you understand your audience's engagement level.
5. Team plan features
The Waalaxy team plan is a feature that allows you to manage multiple LinkedIn accounts from a single interface, and create and run multi-channel campaigns on LinkedIn and email. It is designated for sales teams, agencies, and people who need to prospect on a large scale on LinkedIn.
Here are the best features of the Waalaxy team plan:
Invite other users to join your team and assign them different rights and roles.
Import leads from one account to another, and use only one Sales Navigator account for your entire team.
Activate the anti-duplicate option to avoid contacting the same prospect twice, even with multiple accounts.
Synchronize your CRM and export data automatically to your favorite tools.
You can access a centralized dashboard to monitor your team’s performance and results.
The Waalaxy team plan is available for all Waalaxy plans, and the price depends on the number of members and the length of the subscription. It starts at $350/month for two members only which is not cheap, to say the least.
Waalaxy pricing
If there was one major deal breaker with Waalaxy, this is it.
The current pricing model has taken a sharp turn from the value-for-money proposition that it once was.
Let's take a closer look at how Waalaxy's pricing stacks up against its value.
A starting price of around 112€ per month is steep when compared to the industry standard. But, more importantly, it seems excessive given the package that Waalaxy offers.
The prices shown are set for a one-month subscription. Prices drop significantly when you vary your subscription to three or twelve months.
Paying for a premium for a service that delivers exceptional value is reasonable. But the question here is: Does Waalaxy justify this price tag?
When you're shelling out a considerable amount each month, you expect to get a wide range of features in return. However, Waalaxy's pricing plans seem somewhat limited in comparison to the subscription amount.
Waalaxy’s old pricing vs. new pricing
Let’s compare each plan features head to head and see what has changes and why the price has increased dramatically.
Free plan
Differences:
The new free plan offers 80 invitations per week vs 400 for the old pricing. Live chat support is reduced by one day per week in the new free plan. This is not a big deal as free plans are volatile.
Also, the Waalaxy free trial is what we’ve used to test it out for this article, it offers 80 leads a week and lasts for 7 days.
Advanced plan
Differences:
Even though the features are identical, and the new advanced plan is more than 4x the price of the old one (from €25 to €112).
The new advanced plan offers 2000 fewer invitations per month compared to the old one.
Live chat support is reduced by one day per week in the new advanced plan.
Business Plan
Differences:
The new business plan went from 2800 to only 800 invites a month, but for some reason, the price quadrupled (from €40 to €160!).
The new plan includes cold emailing automation, which is not mentioned in the old plan.
Live chat support is reduced by one day per week in the new business plan.
Note: The Pro plan has been discontinued in the new pricing structure.
Summary of Waalaxy’s pricing changes:
The new pricing has increased (tripled and quadrupled) prices for the Advanced and Business plans while decreasing the number of monthly invites by a tremendous margin.
Despite the dramatic price increase, no significant updates or improvements have been added. In fact, the chat support service has decreased by a day on all plans.
It’s worth noting that the yearly package from Waalaxy offers a huge discount compared to the monthly pricing.
The quarterly plan is still on the higher end of pricing, but you’ll be saving.
There are obvious unanswered questions regarding the pricing structure versus the value you’d be getting for the money spent.
There are mixed reviews when it comes to Waalaxy. Some users like it and others like parts of it and dislike parts.
✅ Pros
Easy to use and intuitive interface
Effective Linkedin campaigns
Great customer support and webinars
Email finder and enrichment features for Business tier plan
❌ Cons
Poor personalization options for messages
Speed of sending contact requests can be improved
Unreasonbale Pricing
Inability to create deep sequences
Time zone difference for US customers
No email sending features for lower tier plans
Bugs and technical issues
Waalaxy vs lemlist
With Waalaxy, you can target LinkedIn connection requests based on specific criteria, making it effective for tailored outreach campaigns.
Users in different time zones, especially in the U.S., might face challenges due to time zone differences affecting customer support and campaign management.
lemlist is an advanced sales engagement platform that assists users in identifying, engaging with, and converting their target buyers through various channels.
In a nutshell, here’s where lemlist pulls ahead of Waalaxy:
Campaign management
lemlist has more comprehensive and flexible campaign management capabilities, such as setting goals, creating automated steps, and tracking performance. Waalaxy has a simpler but less versatile campaign creation process.
Email deliverability
lemlist has tools like lemwarm to warm up your email account and improve your deliverability. Waalaxy does not have such features and relies on external services for email verification and sending.
More personalization features
lemlist allows users to create personalized images and videos for their outreach campaigns, which can boost engagement and conversion rates.
Users can also use dynamic landing pages to create unique experiences for each prospect.
Waalaxy does not have these features and relies on standard templates and variables
Integration and prospecting
lemlist integrates with more platforms and tools than Waalaxy, such as CRM, sales automation, and social media.
lemlist also has features like Tweet Hunter and lemcal to find and engage prospects on Twitter and Calendly. Waalaxy has fewer integrations and prospecting options.
Pricing
lemlist offers more features and channels for half of the price of Waalaxy. lemlist’s standard plan starts at $59/month, while Waalaxy’s cheapest plan is around $120/month.
There's no doubt that lemlist is the winner here.
Here’s the full pricing (billed annually) and functionalities you get from lemlist:
Email Starter: $39/user/month
Send unlimited campaigns
Customizable email campaigns
Email finder + verifier (100 credits/month)
450M+ leads databaseAI-generated sequence
Custom text variable personalization
Push leads from LinkedIn into lemlist with lemlist Chrome Extension
Custom reports & analyticsIn-app support by chat or email
Personalized booking page
Email Pro: $69/user/month
Everything in Email Starter, plus:
Email finder + verifier (250 credits/month)
Email warm-up and deliverability booster - lemwarm for free
CRM integrations (Hubspot, Pipedrive, Salesforce)
Custom image personalization
Campaign A/B tests
Inbox rotation
Custom liquid syntax personalization
API access
Zapier
Multichannel Expert: $99/user/month
Everything in Email Pro, plus:
Email finder + verifier (500 credits/month)
LinkedIn prospection
LinkedIn voice notes
Cold calling prospection with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat
Outreach Scale: $159/user/month
Everything in Multichannel Expert, plus:
Email finder + verifier (1,000 credits/month)
Dedicated account manager (4+ seats)
Final verdict: Should you choose Waalaxy?
Is Waalaxy's email outreach feature for you?
Yes, if you're operating on a smaller scale and have a limited number of leads, it could be a perfect fit.
But if you're dealing with larger campaigns, you might find the lack of features a hindrance.
Another con to consider is the fact that the current pricing model deviated from its initial value proposition.
With a starting price that's higher than the industry standard and a limited feature set, the value for money that Waalaxy offers today is questionable.
We've made a mistake with cold emailing! Luckily we've also found a solution: Warm outreach! Learn how to implement a warm outreach strategy in this guide.
Did you know that networking is an underrated way of getting new clients and growing your business? In this article, you’ll get our secret networking campaign framework that helped us generate $100k in revenue.
How you end your cold emails creates an impression about you and your products. Sign-offs can push prospects to take action and reply. This sign-off list will help you increase reply chances and book more meetings.
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