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I’m coaching one BDR to master outbound — and we’re sharing it all.
Building the most actionable 2025 outbound playbook — tested, step-by-step, and shared in public. No fluff. No theory. Just what works to hit your targets.
Apply to access the journey
Access will be limited to 500 hand-picked sales professionals.
If you’re in outbound and serious about improving, apply below.
You’ll get access to the full journey: campaigns, reviews, recordings, templates, and more.
Tom Greenwood
Strategic BDR at Paddle
Top BDR at Paddle, Promoted twice in under two years. Outbound-only. One of the few reps who booked a meeting with Charles last year using true multichannel.
Charles Tenot
CEO at lemlist
CEO at lemlist, the next generation Sales Engagement platform for Outbound. Previously CRO at Skello, where he built and led a sales org of 100+ reps.
Apply to access the journey
Why am I doing this as a CEO?
I want lemlist to be the best product in the world for outbound sales. So I decided to coach one BDR. Not just observe, but go deep into the day-to-day. Run real campaigns. Test things. See what works and what doesn’t. I’ll use lemlist myself to run multi-channel campaigns. And with Tom, we’ll share everything, so you can take what’s useful and use it to become a better rep.
Apply to access the journey
How we’re sharing the journey
Everything you’ve seen above will be documented in full. No summaries. No polished edits.
We’ll share the journey through:
- A private email series, sent directly to your inbox.
- A dedicated hub with raw footage, written breakdowns, and campaign notes.
- Exclusive access for selected sales professionals only
This won’t be public. If you’re accepted, you’ll get everything. If not, you won’t.
Apply to access the journey
What you’ll get access to
Call recordings and live coaching sessions
Real sequences: cold email, LinkedIn, full multichannel
Outbound strategy: ICP to intent-based lists
Honest reviews: what works, what fails, how we adapt
All coaching with Tom — recorded and shared
Tactics that work in 2025,
not outdated playbooks
not outdated playbooks
Tools and templates you can plug into your own workflow
Full transparency — the good, the bad, everything
Bonus sessions with special guests from top sales teams
If that’s you, apply below. We’re giving access to 500 people. Not one more.
Request access to the full journey
Who is this for
This is for people doing real outbound: SDR, BDR, Account Executives or Sales Managers.
You’ll get value if you’re:
A BDR or AE running outbound daily
A Sales Leader coaching reps on cold email, cold call, and strategy
Someone looking to improve fast by learning from real execution
Tired of recycled frameworks and generic LinkedIn posts
Ready to watch what actually happens when a rep gets coached to go from good to great
If that’s you, apply below. We’re giving access to 500 people. Not one more.
Apply now. Only 500 will be accepted
Already 150+ sales people have joined the journey
Apply to access the journey