9 top tools to automate email personalization

Personalizing your cold emails increases average response rates by 32.7%.

In other words, email personalization is the key to getting more replies from your prospects.

If your email isn't personalized

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it won't catch your prospect's attention

⬇️

you won't have meetings booked

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and you won't be able to grow your business.

But researching your prospects' pain points and crafting unique emails takes hours of manual work…

So how can you hyper-personalize your outreach campaigns at scale and open new business opportunities?

In this article, get a suite of 8 tools that will save you hours of work, help your emails stand out, and boost your reply rates!

9 tools that will help you send hyper-personalized cold emails

1. lemlist

Rating ⭐⭐⭐⭐

Capterra - 4.6/5 (376 reviews)

G2 4.4/5 (226 reviews)

Overview

lemlist is the ultimate personalization tool for those with busy schedules that can’t afford to deal with writer's block.

lemlist is right there with you offering a broad lead database, personalized icebreakers, task management, automated follow-ups and warmups, and so much more.

Concerning personalization, you can:

• Use text variables to automatically personalize any part of your message, grab leads' attention, and build trust (e.g., intro line, pitch, CTA).

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• Use image variables with leads' names, logos, website screenshots, etc., to stand out from competitors' emails

• Use video variables & custom thumbnails to give value to your prospects on a more personal level

• Use website variables where you can embed your lemcal to push prospects to take action

→ Free trial ✅

Pricing (yearly) & Functionalities

→ Email Starter: $39/mo/per user/1 sending email

• Send unlimited campaigns
• Customizable email campaigns
• Email finder + verifier
• 450M+ leads database
• AI-generated sequence & icebreakers
• Custom text variable personalization
• Push leads from LinkedIn into lemlist
• Custom reports & analytics
• In-app support by chat or email
• Personalized booking page
• lemcal Starter

→ Email Pro: $69/mo/per user/3 sending emails

Everything in Email Starter +

• Email finder + verifier (more credits)
• Email warm-Up & deliverability booster
• CRM integrations
• Custom image personalization
• Campaign A/B tests
• Inbox rotation
• Custom liquid syntax personalization
• API access
• Zapier

→ Multichannel Expert: $99/mo/per user/5 sending email

Everything in Email Pro +

• Email finder + verifier (more credits)
• Linkedin prospection
• LinkedIn voice notes
• Cold calling prospection
• Advanced campaign conditions
• Custom landing page
• Premium support chat

→ Outreach Scale: $159/mo/per user/15 sending emails

Everything in Multichannel Expert +

• Email finder + verifier
• Dedicated account manager

2. Taplio

Rating ⭐⭐⭐⭐

G2 - 4.5/5 (1 review)

Product Hunt - 4.1/5 (24 reviews)

Overview:

With Taplio you can get qualified LinkedIn leads.

Taplio offers a range of features such as post-scheduling, relationship building, lead generation, analytics, and more, all available within a single platform. Taplio's AI-powered content creation feature helps take the stress out of creating content.

• Access detailed analytics to see the content where your target audience engaged the most and use it as personalized icebreakers
• Add people who engaged with your content to your lemlist campaigns within seconds
• Create a LinkedIn CRM system to engage with specific replies and boost your reply chances

→ Free trial ✅

→ Paid plans:

• Starter ($49/month billed yearly)
• Standard ($49/month billed yearly)
• Pro ($149/month billed yearly)

3. Clay

Rating ⭐⭐⭐⭐

G2 - 4.9/5 (136 reviews)

Overview:

With Clay, you can build lead lists automatically from built-in sources, such as LinkedIn.

• Automatically find your prospects' information from 50+ different data sources in seconds - for example, their job title, company size, and industry, which can help tailor your email content to their specific interests and needs
• Add your leads directly to a sales automation tool like lemlist, and send outbound campaigns in less than 5 minutes.

→ Free trial ✅

→ Paid plans:

• Limited free plan
• Starter ($149+/month)
• Explorer ($349+/month)
• Pro ($800+/month)
• Enterprise (custom pricing)

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4. Trumpet

Rating ⭐⭐⭐⭐⭐

G2 - 4.7/5 (296 reviews)

Capterra - 5/5 (1 review)

Overview:

Build buyer journeys with Trumpet.

• You can create micro-sites in under 30 seconds and offer a unique experience to your prospects that converts them faster

→ Free trial ✅

→ Paid plans:

• Pro (£39 per user/month)
• Scale (£75 per user/month)
• Enterprise (£125 per user/month)

5. Lavender

Rating ⭐⭐⭐⭐

G2 - 4.9/5 (58 reviews)

Overview:

Lavender is an email assistant where you can fully leverage the power of AI.

What can you do with Lavender?

• Create a list of targeted leads based on criteria such as job title, industry, and company size
• You can get personalized intros, news, data, and insights that will help you write custom emails
• You can get AI-powered suggestions on how to optimize your emails for more replies

→ Free plan ✅

→ Paid plans:

• Basic ($0/month)
• Starter ($29/month)
• Individual Pro ($49/month)
• Teams ($69/month)

6. Lonescale

Rating ⭐⭐⭐⭐⭐

G2 4.9/5 (49 reviews)

Overview:

Target hiring companies with Lonescale. LoneScale helps revenue teams create & close more pipelines by delivering the most likely buyers.

How can Lonescale help you?

• Get leads from the companies that are hiring so you can use that milestone to personalize your emails
• Filter job offers by keywords and expressions so you can find companies with pain points you can help them solve

→ Free trial ✅

→ Paid plans:

• Custom pricing

7. Surfe

Rating ⭐⭐⭐⭐⭐

G2 - 4.8/5 (37 reviews)

Capterra - 5/5 (2 reviews)

Overview:

Get CRM data directly to LinkedIn with Surfe.

• Access your CRM fields directly from LinkedIn so you have all the data you need to send personalized messages
• Sync multichannel conversations without manual efforts

→ Free plan ✅

→ Paid plans:

• Limited free plan
• Essential ($29/month/user yearly billing)
• Pro ($69/month/useryearly billing

8. Humantic.ai

Rating ⭐⭐⭐⭐

G2 - 4.8/5 (233 reviews)

Overview:

Humantic.ai can predict human behavior accurately.

How can this help?

• Get insights about your prospect's personality so you can write messages that target their pain points and boost your reply chances - for example, whether they are critics, prefer working alone, etc.
• Write generic emails in one click with Generative AI.

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→ Free trial ✅

→ Paid plans:

• Startup ($180/month billed annually)
• Growth ($760/month annually
• Enterprise ($1840/month annually)

9. Reply.io

Rating ⭐⭐⭐⭐

G2 - 4.6/5 (1,258 reviews)

Capterra - 4.6/5 (96 reviews)

Overview

Reply.io is designed to automate personalized cold email campaigns and follow-ups.

With advancements in AI technologies, it helps you automate the communication process as much as possible while maintaining a personal touch.

How can it help?

• Include automatic warmups and follow-ups to your sequence.
• You can include LinkedIn steps in your sequence, including Connect requests, Messages, InMail, etc.

Pricing

→ Free plan

→ Paid plans

• Limited free plan
• Starter ($59/month)
• Professional ($99/month)
• Ultimate ($139/month)

Key takeaways

Here are the top 3 reasons why you should send hyper-personalized emails with the help of 8 sales automation tools:

→ Prospects are more likely to engage with emails that address their challenges and are relevant to their needs

→ You're showing a willingness to go the extra mile in prospects' research which helps you build rapport more easily

→ You can stand out from other generic emails and catch your prospects' attention quicker

… which helps you book more meetings and grow your business! 🚀

P.S. Don’t miss out on the opportunity to see this ultimate 4-step framework that will give you tips on building personalized multichannel campaigns that get 17-30% reply rates! Only 45 mins. 100% value. 100% free.