cold emailing
Last Update
Jul 27
2023
Reading Time
7 min.

7 tips to get replies from PPC Advertisers [Cold email teardown]

Lilibeth Acuna

Getting a response from Pay Per Click advertisers can be a daunting task.

But fear not, with the right strategies, you can increase your chances of getting a reply.

In this Cold Email Teardown, Estefa Calvo, CEO of Naked Sales, lead generation agency, reviews and rewrites a cold email targeting dentists to help them promote their clinics through Pay Per Click Ads.

Let's dive into the tips that Estefa has to offer!

The cold email👇

Email mistakes to avoid

1. Not being honest

Avoid saying repetitive phrases such as "I stumbled across". It’s ok to show you were looking intentionally for your prospect to help them out.

2. Being generic

Because there aren’t niche keywords related to the prospect’s industry, this email feels generic and like it was sent in bulk.

3. Fluffy information

Don’t waste email spacing introducing yourself.

Instead, you can link your important information in your cold email signature.

4. Making assumptions

People don't like to feel judged, which can push them away from responding instead of booking a meeting with you.

6. Excessively long emails

Prospects are skimming their inboxes. Sending long paragraphs makes it hard to understand why they should keep reading.

The new and improved cold email ⭐️

This is how Estefa would rewrite this cold email to open new sales opportunities for her clients:

Subject line: Hey I have an idea for {{Company}} Buongiorno {{Firstname}}, I saw you’re running ads on facebook, I assume you’re looking to secure new patients as the team continues to grow? Not sure what your experience advertising is so far, what we hear from most clinic owners is ads aren’t profitable anymore :disappointed_relieved: Our experience is quite the opposite. As an agency, we’ve helped +50 clinics get +100 qualified leads every month with instant forms (a specific type of ad). Think this could help your team? Happy {{day}} :grin: {{Name}} {{URL}} Scaling Dental Clinics with Paid Ads since 2020

What makes this cold email convert?

1. Pattern interrupt

The greeting in another language shows the sender's personality and catches prospects' attention.

2. Researched fact

The intro proves that the person reaching out researched the prospect. This makes the rest of the email content seem more relevant.

3. Highlighted pain point

Show you understand your prospects' struggles which helps you build trust around your solution.

4. Social proof

Add numbers as social proof to build credibility and stand out from competitors.

5. Interest-based CTA

Instead of asking for a call or meeting in the first email, aim to get a reply and confirm interest.

6. Signature keywords

Based on your target, you can add slogans and signature keywords to make your email more relevant just by scanning it.

7. The right email length

The sweet spot is somewhere between 75-125 words for your cold emails.

This range gets 5-15% higher reply rates than longer or shorter emails.

Use the template in your campaigns 📧

Subject line: Hey, I have an idea for {{Company}}

Buongiorno {{Firstname}},

I saw you’re running ads on facebook, I assume you’re looking to secure new patients as the team continues to grow?

Not sure what your experience advertising is so far, what we hear from most clinic owners is ads aren’t profitable anymore.

Our experience is quite the opposite. As an agency, we’ve helped +50 clinics get +100 qualified leads every month with instant forms (a specific type of ad).

Think this could help your team?

Happy {{day}}
{{Name}}
{{URL}}
Scaling Dental Clinics with Paid Ads since 2020 🚀

Key Takeaways

Crafting a cold email that gets replies from PPC advertisers requires a balanced approach to spark their interest by showcasing your expertise without coming off know-it-all or judgemental.

It's not just about what you say, but how you say it.

Here are the key takeaways from this article:

  • Avoid the fluff
  • Avoid making assumptions about your prospect
  • Show them you're relevant to them
  • Use smartly your greeting and signature

Remember, the goal of your initial outreach is to start a conversation, not to close a deal. Keep these tips in mind as you craft your next cold email.

More tips?

→ Watch Estefa's full cold email teardown here.

→ Request our outbound experts to review your cold emails here.

Lilibeth Acuna
Partnerships Manager @lempire | Connecting type A outbound players 🪄

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