How much time do you spend manually writing outreach messages, personalizing your sequences, and finding new prospects?
Now imagine cutting that time in half, without sacrificing results.
That comes with embracing the magic of AI in your cold outreach approach.
In this article, we’ll give you the complete beginner’s guide to using AI in cold outreach. You’ll learn how it’s used, get resources to become an expert, and find the best tools to boost your sales strategy.
Let’s start with the basics.
In sales, AI can be used to analyze historical sales data, market trends, and customer behavior to make insights. These kinds of insights could include customer preferences, better communication channels, personalized sales pitches, etc.
In addition to making insights and building strategies, AI can take care of manual tasks for you, like:
✅ writing cold emails and messages
✅ generating hundreds of personalized voice notes or videos
✅ enriching your leads list
✅ auto-populating buyer persona and ICP templates
All of this together helps you:
✅ automate tasks and save time
✅ make more accurate predictions
✅ optimize your sales performance
✅ stay ahead of the competition
AI is a constantly changing field, so if you want to take full advantage of it, you’ll need to stay up to date with the latest tools and updates.
To help you with that, we did a roundup of the best AI resources to stay on the cutting edge.
Here are our top recommendations:
#1 The Growth elite newsletter helps you unlock new sales growth, automate your manual processes, get better hires, and level up your game with AI.
#2 The Rundown is a daily newsletter that keeps you up to date with the latest news in AI.
#1 Guillaume Moubeche will give you AI news, ready-to-use prompts, and specific use cases that will help you boost your company growth.
#2 Matt Wolfe will keep you updated about the latest AI news, hottest trends, and tested tools.
#1 Kosherplug is a TikTok channel that shares viral news, life hacks, and tips around AI.
#2 Wgmimedia is an Instagram account that shares sensational clips, updates, and viral moments related to AI.
For a full resource list of newsletters, social media, and videos to help you get the most out of AI in cold outreach, check out these resources to learn about AI.
Now you’ve got the information and resources you need to better understand AI in general, as well as how it can help you upgrade your cold outreach.
The next step is to put it to use.
First, identify who’s going to buy what you’re selling.
Understand who they are, what challenges they face, and how your offering meets their needs. By honing in on your ICP and buyer personas, you'll create messages that resonate and forge genuine connections.
You can use ChatGPT to create your buyer personas with this prompt:
You're a senior consultant with 20+ years of experience.
You're a master at creating the most unique and unusual growth strategies. You've helped the fastest-growing companies in the world skyrocket their growth and customer acquisition.
Your tone of voice should be actionable, no-fluff, approachable, casual, and storyteller.
Generate 5 detailed buyer personas for an individual who would be interested in [DESCRIPTION OF YOUR PRODUCT OR SERVICE].
The buyer personas should include the following information:
1. Name: (insert the name of the persona)
2. Position: (insert position or role of the persona)
3. Professional background: (describe the professional background, experience, or expertise of the persona)
4. Goals and objectives: (specify the goals and objectives that the persona wants to achieve in their professional life)
5. How they heard about [YOUR COMPANY NAME]: (indicate the channels or sources through which the persona became aware of your company)
6. Path to purchase: (describe the typical journey or steps the persona takes when considering and making a purchase related to your product or service)
7. Potential barriers: (identify the factors or concerns that might hold the persona back from buying your product or service)
Remember to provide sufficient detail and context to ensure the generated personas are accurate and useful. Please present the buyer personas in the form of a table.
For example, we ran this prompt for lemlist and got 5 detailed buyer personas. Here’s an example of one of them:
To dive deeper into defining your target audience with AI, use this guide on defining ICPs and buyer personas with AI.
Your goals and objectives will act as your North Star throughout your cold outreach strategies.
Determine the key performance indicators (KPIs) that matter most to your outreach campaign.
Here are some examples
→ the number of qualified leads
→ a specific conversion rate
→ meetings booked per week
Once you have clear benchmarks, this will keep you on course and enable you to measure success.
Knowing your goals and how to measure them, your next step is to choose the AI tools that will help you achieve them.
But not all AI tools are made the same.
You’ll need to explore the features, functionalities, and compatibility of different tools to find out whether they suit your needs.
Consider whether they align with your outreach objectives and integrate into your existing workflow.
Seek tools that provide the best value for your investment while still meeting your requirements.
Here are some of the best tools we’ve found, to get you started:
SetSail is a Sales Data Layer that centralizes and interprets sales data across go-to-market teams and tools.
What’s in it for you:
Free trial ✅
Tavus is an AI-powered video personalization platform.
What’s in it for you:
No free trial ❌
Clay is an automated sales prospecting platform that creates personalized messages via data from multiple sources.
What's in it for you:
Free trial ✅
lemlist’s AI sequence generator will help you create ultra-targeted multichannel sequences in seconds.
What's in it for you:
Free trial ✅
To get the rundown on 4 more tools that can help you automate your outreach at scale, take a look at this list of the 8 best AI sales tools.
To give you a complete idea of what you can accomplish using AI in sales, we’re going to take the example of one of the top tools listed above: lemlist’s AI sequence generator.
Here’s how you can use an AI sales tool to save time and get more replies with less effort.
[ ] Create a new campaign (or choose a campaign you’ve already created)
[ ] Choose to create your sequence with the help of AI
[ ] Fill in your:
Here’s what that looks like 👇
[ ] Click “generate your campaign”
[ ] Watch your sequence auto-populate with every step of your cold outreach campaign, including content and personalized variables.
[ ] Add your prospects, choose a sender, and launch your campaign!
Here’s a quick recap of everything you can do to harness the power of AI in your cold outreach:
Embrace AI as your digital assistant, helping you connect with prospects on a more personal level, and optimize your sales performance.
P.S. If you’d like to create your first fully AI-generated sales outreach campaign right away, try lemlist’s AI sequence generator. It takes away the blank page anxiety and saves you hours per campaign.