cold emailing

How to book discovery calls to sell marketing services [Cold Email Teardown]

Lilibeth Acuna
LAST UPDATED
November 6, 2023
READING TIME
7 min.

E-commerce companies are bombarded every day with marketing pitches.

And sending a cold email full of typos and generic questions is a shortcut to the trash folder.

So, how do you ensure your email stands out and moves e-commerce leads to a call?

In this article, join Sacha, CEO of Growth Room, as he tears down a cold email to e-commerce companies and gives actionable tips to book discovery calls.

Cold email mistakes to avoid if you want to book more meetings

Here's a cold email that targets e-commerce companies to book discovery calls 👇

Let's see what mistakes Sacha recommends you avoid for more replies:

Mistake #1: Typos

Always ensure to double-check your cold email for any grammatical mistakes before sending it. Sending an email with typos like this one will sound unprofessional and like you didn’t care enough to read through it.

Mistake #2: Too generic questions

Your prospects are likely to receive tons of emails with generic questions. If you want to stand out, focus on a single, very specific question.

Mistake #3: Lacks social proof specificity

If you are saying you have clients in a certain area, mention them (especially if they are in the same industry). This will help you boost trust and build credibility.

Mistake #4: Too many choices for the next step

If you want your prospects to take action, you should make the next step very clear, without too many options. Too much choice could confuse the recipient, who might end up taking none.

How to write a cold email for a high conversion rate

Here’s how Sacha would rewrite this cold email and his tips for more replies:

Tip #1: Show your understanding of your leads’ sector

By mentioning the company’s context, you can position yourself as an industry expert and make your solution look more relevant.

Tip #2: Mention clients in the same industry

Mentioning 1 client from the same industry will be more significant than 100 from something that isn’t as relevant to your leads.

Tip #3: Offer only one action

Make it super easy and straightforward for your leads to take action by giving them a single option.

Cold email template to replicate for more replies

Hello [firstName]

[Icebreaker] It was really interesting!

However, I think you already noticed that: in [sector], cost per lead increased by 43% last year.

I own a zero-loss agency in Denmark, meaning if we do not perform for your business we'll simply refund our fee.

We helped [company 1 in the same sector], [company 2 in the same sector], [company 3 in the same sector] in their acquisition, with an average ROI (Return On Investment) of 6.47%.

Would love to tell you how we can do the same for [company], are you available for a quick meeting [today +3 days] ?

Have a great day.
[signature]

The key takeaways

Here are Sacha's essential cold email strategies for securing discovery calls with e-commerce companies:

-> Eliminate typos to maintain professionalism
-> Pose specific questions tailored to the prospect's business
-> Include social proof relevant to the e-commerce sector
-> Simplify the call-to-action to one clear step

You can watch Sacha's full cold email teardown here!

PS: Want more tips? Request outbound experts to review your cold emails here!

Lilibeth Acuna
Partnerships Manager @lempire | Connecting type A outbound players 🪄
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