How Briefcase by AppSumo collects user data from churned customers using lemlist

February 8, 2019

AppSumo is a platform that provides the best deals on software and tools that help entrepreneurs, consultants, and startups to grow their businesses.

Founded in 2010, AppSumo counts more than 800,000 users today.

One year ago, they launched Briefcase, a monthly subscription to the best tools you can use to grow your business.

The Challenge:

With any kind of new business, you first need to learn about your customers before you can optimize their experience and design your product to align with that.

Before using lemlist, the Briefcase team was manually sending emails to customers who didn’t end up subscribing to Briefcase.

The response rates were low and it required a lot of manual work. This was obviously not a scalable process and they needed a new solution.

How does AppSumo use lemlist?

"If a customer comes to Briefcase and ends up canceling their subscription to Briefcase for whatever reason - I send out 3 emails spaced at a week apart where I'm asking what went wrong, what issues they've run into, and how we can win them back in the future. Those emails are actually getting really great response rate" - Chris Schelzi - Director of Briefcase @Appsumo

What tips can Appsumo give to the lemlist community when it comes to sending emails?

"They are other members within Briefcase who I've pointed them in the direction towards lemlist and they've been using it for their businesses! One of them is a company called [Charity Charge]( They're a credit card that has 1% cash back  that donates that cash to the charity of your choice. With Lemlist, they’ve been able to build links, get social media shares, and build relationships that will help their business grow. It amazing to see a tool that actually gives users a tangible ROI that benefits their business, not just another cool tool that doesn’t have a measurable impact.”

Charity Charge’s Campaign Results:

  • 66% Open rate
  • 11% Clicked Rate
  • 14% Replied Rate
"A lot of the people who've answered agreed to share on social media or write blog posts about it" - Chris Schelzi - Director of Briefcase @Appsumo

Listen to what Chris Schelzi - Director of Briefcase @ - says about lemlist

If you want to build warmer relationships with your users or clients like Appsumo, Start Your 14-Day Free Trial Now 🚀

What you should look at next
cold emailing
How to get e-commerce clients with cold outreach [Cold Email Teardown]
Selling to e-commerce companies has its perks, but it also requires breaking through the insane level of competition. Check out how Bill, CEO of Sales Captain, would target and convert e-commerce clients with one email template!
Lilibeth Acuna
September 28, 2023
cold emailing
How to beat email sending limits (and reach more prospects!)
Email sending limits can slow down your cold outreach - but if you ignore them, you might get flagged as spam. Here’s how to reach more leads without hurting your email deliverability!
Julia Hamilton
September 27, 2023
cold emailing
How to sell web and app development services [Cold Email Teardown]
Outreaching prospects to sell web and app development services without success? Let Mathieu, the Head of Email Marketing at Cactus Marketing, show you his tips and tricks for boosting your reply rates!
Lilibeth Acuna
September 21, 2023
cold emailing
20+ email greeting examples to use in your next cold email
Check out 20+ email greeting examples to help you start the email on the right note and book more meetings.
Julia Hamilton
September 13, 2023
cold emailing
How to personalize your outreach at scale with advanced conditions [2023 guide]
Discover the key to best growth teams’ outreach success - advanced conditions. Get 5 steps on how to add them to your campaign & engage with leads at scale, in a human way.
Mihaela Cicvaric
September 13, 2023
cold emailing
Top 15 multi-channel campaigns with advanced conditions for higher conversions
Scale your outreach with 15 multi-channel campaigns with advanced conditions triggered by your leads' actions. 4X your conversions in a human way.
Mihaela Cicvaric
September 7, 2023

Book your
first meetings
this week!

Accelerate your business growth and start generating revenue with lemlist
Try for free
No card required.
Try for free
No card required.