lemlist and its partners use cookies (or similar technology) to measure and analyse how our platform is used and to show ads based on your interests. By clicking "Accept", you agree to the above. You can change your preferences at any time in the Cookie Settings from the footer. For more info, check our Cookies Policy and Privacy Policy.
Deny
Manage
Accept
Manage cookies
Analytics
We need to measure events on this website. Why? Kinda like counting calories to have a good line.
Advertisement
No boring ads chasing you all over the internet. Interesting and relevant stuff, we promise.
Social
If you’re interested in the content of this website, we would love to stay connected on your social networks.
Done
Cold Emailing
How to Get Competitors’ Clients with Cold Outreach (Cold Email Teardown)
Lilibeth Acuna
July 25, 2024
|
7 min. read
Lilibeth Acuna
LAST UPDATED
November 21, 2023
READING TIME
7 min.
An easy way to find prospects interested in your product or service is to check out your competitors' users out.
Targeting your competitors' clients = targeting people who obviously have pain points your solution solves.
But how do you approach them? How do we catch their interest and push them to change their choice?
In this article, Charles, CEO of Devlo, reveals key strategies that led to successful replies and how just a few tweaks can lead to even better results.
Cold email insights to book more meetings
Here's a cold email that targets mid to C-level employees that use competitors’ software👇
Here are Charles' insights on why this cold email brings replies:
Tip #1: It shows research
The first sentence is personalized with the name of the competitors’ tools and shows that the person reaching out understands the leads’ background.
Tip #2: There’s a “what if” question
Using these questions prompts people to put themselves in a situation where their pain point would be fixed with your solution.
Tip #3: Mentions clients
It’s always a good idea to name-drop your clients similar to your leads and show before/after to boost your credibility.
Tip #4: There’s interest-based CTA
Before booking meetings with your leads, you can use the first email to confirm their interest and build rapport.
Tip #5: It’s short
If you want to make your email readable, use a shorter format or, as in this example, around 80 words.
How to write a cold email for a high conversion rate
Hungry for more? Here is how Charles would rewrite this cold email and his tips for even better results!
Tip #1: Use liquid syntax
You can use liquid syntax to boost your email deliverability and personalization at scale.
Tip #2: Describe clear pain points
Remind your leads about their pain points by clearly describing them. This will make them more prone to listen to what you have to say to fix them and book a meeting with you.
Tip #3: Mention a colleague
You can go on LinkedIn and try to find a colleague from the same team, department, or company (if it’s small). Charles’ team got 5-10 x more replies with emails that mention leads’ colleagues!
Tip #4: Use only 1 CTA
Give leads only one option as the next step so they are sure what to do to get the value and avoid any friction.
Tip #5: Use more spacing
Adding more spacing between email paragraphs makes your message more scalable and value more visible.
Noticed [Company] uses [Competitor] and [Competitor]. Using these, our clients were losing hours trying to get info out of their system for reporting.
Imagine if you could access and translate your essential business data in near real-time.
[Past client name], CIO at [Other company] went from 4 hours to around 3-4 seconds to gather information from JDE (his words, not ours).
[Name], are you or your colleague [FirstName LastName] open to see if we can do the same for you
The key takeaways
Here are Charles's cold email tips for stealing clients from competitors:
-> Personalize with competitor tool names to show thorough research -> Pose a "what if" scenario to highlight your solution to their pain points -> Boost credibility by name-dropping similar clients and their success stories -> Use a single, concise, interest-based CTA to build rapport and encourage replies
We've made a mistake with cold emailing! Luckily we've also found a solution: Warm outreach! Learn how to implement a warm outreach strategy in this guide.
Did you know that networking is an underrated way of getting new clients and growing your business? In this article, you’ll get our secret networking campaign framework that helped us generate $100k in revenue.
How you end your cold emails creates an impression about you and your products. Sign-offs can push prospects to take action and reply. This sign-off list will help you increase reply chances and book more meetings.
%20(1)%20copy%20Cropped.jpg)
