How to network via cold outreach [Cold email teardown]

August 17, 2023

One of the best ways to get replies to your cold emails is to approach to your prospects as a friend who wants to build connections instead of pushing sales.

That explains the success of networking cold emails, which often turn casual chats into generated revenue.

But how do you write networking emails that motivate prospects to reply and meet with you?

Let's see how Robbie, the Managing Director at myBrightside lead gen agency, would improve the bad cold email example and replicate his tips to book more meetings!

Cold email mistakes to avoid if you want to book more meetings

Here's a networking cold email targeting business owners in the new area 👇

Here's what stops prospects from replying to this cold email:

#1 Unclear value

Moving to the new area won’t be a reason enough for prospects to book a meeting with you. Instead, focus on what’s in it for them.

#2 Image choice

Even though sharing images in your cold emails boosts replies, Robbie advises using this image in the second email as it might come off as too pushy with the rest of the email.

#3 Vague CTA

The CTA is too open, giving full power to the prospects instead of encouraging them to take action with a clear next step.

Instead, Robbie would break down this 1 email intro 3-step sequence, trying to catch prospects’ attention in a more human way.

How to write a cold email for a high conversion rate

Here’s an example of one of the emails that would help you to network:

What brings this email a high reply rate?

#1 Liquid syntax

Using logical and comparison operators will help you get replies by adding that extra personalized touch, e.g., greeting depending on the time of prospects' day.

#2 Human-like follow up

When talking to your prospects, try sounding as much as their friend, being genuine about your actions and intentions.

#3 Personalized opener

Adjust the intro line to each of your leads to prove you've done your research about them and stand out from generic competitors' emails.

Cold email template to replicate for more replies

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %} Good morning {{firstName}} {% else %} Hope you are having a good afternoon, {{firstName}}. {% endif %}.

I just gave you a call but I couldn't reach you. I have just moved to (city) and would love to know a little more about {{companyName}}.

Do you have a few minutes to catch up next week? And if you do, do you take your coffee in person or virtually?

Perhaps next {SPIN DAYS} is good for you? Let me know either way.


The key takeaways

Here are Robbie's most important cold email insights that you can start applying today:

  • Always sound like a human and show your genuine intentions
  • Ensure you use personalized images in the right context
  • Automate personalization at scale with liquid syntax

You can watch Robbie's full cold email teardown here!

PS: Want more tips? Request outbound experts to review your cold emails here.

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