How to pitch marketing services to doctors [Cold Email Teardown]

Updated on
November 16, 2023

Targeting doctors?

A generic pitch might land your email straight in the trash, because majority of medical office owners value professionalism, specificity, and clarity.

So, how do you craft a cold email that not only grabs their attention but also pushes them to respond?

In this article, Richard, CEO of Provoke Agency, dives into a real-world example and reveals critical mistakes to avoid, ensuring your pitches resonate with doctors.

Cold email mistakes to avoid if you want to book more meetings

Here's a cold email that targets medical office owners to pitch marketing services 👇

Let's see what mistakes Richard recommends you avoid for more replies:

Mistake #1: Inappropriate greeting

Since this email is targeting doctors, starting your email with “Hey there” might come off as unprofessional. Always ensure to align your email greeting to your target audience.

Mistake #2: Not specific enough

It’s a good idea to reference your leads’ content, but if you want your email to feel more personal, add links to that specific content.

Mistake #3: Too early introduction

Before introducing yourself and your business, you should catch prospects’ attention and build rapport with a problem statement.

Mistake #4: Gives away the value without engagement

Instead of just giving away a personalized video, you can push engagement and make your leads ask for it.

Mistake #5: CTA starts with “maybe”

Don’t put any level of doubt in your cold email. Your tone should feel confident, and CTA should reassure your leads to take action.

Mistake #6: Poor structure

This email is not visually pleasing - there are commas missing, and the information is blocked up. Instead, make your cold emails look like short text messages you’re sending to a friend.

How to write a cold email for a high conversion rate

Here’s how Richard would rewrite this cold email and his tips for more replies:

Tip #1: Add a problem statement

Clearly state your leads’ challenge and offer a valuable solution to it. Once you showcase what you can do for them, you can introduce yourself and your company.

Tip #2: Ask a question

By asking a simple “yes” or “no” answer, you can easily open the door to further communication.

Tip #3: Make it visually pleasing

Make your email visually pleasing and easy to scan by structuring it into bite-sized chunks of text.

Cold email template to replicate for more replies

Hi Dr. {{NAME}},
{{First Line}}.

I really enjoyed the article {{title}} you wrote about the benefits of flossing over 40.
Actually sent it to my folks to read 🙂

A lot of dental clinics …{{problem statement}}
That’s why I’ve created DFY service that {{value statement}}. A private content marketing company that that helps medical offices grow up by creating videos for social media increasing their online presentation more clients.

I made a personalized video showing how you can actually do this on our own to get ahead of the competition especially in {{LOCATION}}.
Mind if I send it over?

Ryan Chimelis

The key takeaways

Here are Richard's cold email guidelines to effectively engage medical office owners:

-> Begin with a relatable problem statement tailored for doctors
-> Ensure a professional tone, avoiding generic greetings and vague references
-> Prioritize visual appeal, making emails easy to scan
-> Initiate engagement with a single and easy call-to-action

You can watch Richard's full cold email teardown here!

PS: Want more tips? Request outbound experts to review your cold emails here!

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