LinkedIn

LinkedIn Visuals: A Comprehensive Guide to LinkedIn Banner and Cover Photo Size

lemlist team
LAST UPDATED
March 1, 2024
READING TIME
7 min.

The visual elements of your LinkedIn profile are not just mere decorations; they speak about your brand's story before a single word is read.

This is why you want to have the perfect banner size for your LinkedIn profile.

Before we get started, let’s quickly summarize the perfect size for each of your visuals:

Image typeSize

banner size 1584 x 396 pixels

image size 300 x 300 pixels(4:1)

Life tab1128 x 376 pixels

Shared images 1200 x 627 pixels

URL linked images

1200 x 627 pixels

Native videos

size: 16:9

Cover photo 1584 x 396 pixels

LinkedIn Image Specifications

LinkedIn has specific requirements that can significantly enhance the impact of your profile or company page.

When we talk about LinkedIn visuals, we're referring to a range of elements including banners, company logos, and profile pictures.

Each of these components influences how your brand is perceived.

  • Image Size Matters: The size of your LinkedIn banner or profile picture can affect loading times and how your image is displayed across different devices.
  • Company Logo: This is often the first visual cue that connects your audience with your brand. Ensuring it's the right size means it will be clear and recognizable at a glance.

Optimal Image Sizes for your LinkedIn Page

For your LinkedIn cover photo, the recommended size is 1584 pixels wide by 396 pixels high.

This aspect ratio of 4:1 ensures that your banner will be fully visible across all devices without any important elements being cropped out.

  • Understanding Pixels and Aspect Ratios: For your LinkedIn page logo, the ideal size is 300 x 300 pixels. This square ratio ensures that your logo maintains its integrity and visibility in all contexts.
  • Other Key Visuals: For background images on LinkedIn sections like the Life tab, aim for a size of 1128 x 376 pixels to maintain visual consistency across your profile.

These dimensions will help you avoid pitfalls such as pixelation or image stretching.

Narrate Your Story on Career Pages Through Visuals

LinkedIn's career pages are a strong platform for companies to convey their culture, values, and opportunities through visual storytelling.

Check out LinkedIn’s video on how to give your career page a makeover. 👇

A well-sized image can make a significant impact, encouraging prospects to engage with your brand.

For the Life tab on your LinkedIn career page, where you can showcase your company culture and workplace, the perfect size pixels for images are typically 1128 x 376.

This ensures that your visuals are displayed crisply, without any distortion or unwanted cropping.

  • Visual Storytelling: Use high-quality images that reflect your company’s ethos. The right visuals can narrate the story of your brand without words and connect with viewers on an emotional level.
  • Life Tab Elements: When designing visuals for your Life tab, keep in mind that the images should be cohesive and represent different aspects of your company culture. This helps in creating a compelling narrative that resonates with your audience.
  • Video Content: Including video content on your LinkedIn career pages can greatly enhance your profile's appeal. Videos should be uploaded directly to LinkedIn for optimal playback and be mindful of LinkedIn’s video specifications for the best results.

Advanced Image Optimization Strategies for LinkedIn

Advanced image optimization goes beyond mere compliance with recommended dimensions, focusing on quality, composition, and cross-device compatibility.

For image quality, LinkedIn banners and profile pictures should be high resolution, ideally 300 DPI, and saved in a web-friendly format such as JPEG or PNG.
There are many sources out there to

This ensures that your images appear sharp and professional on all screens.

  • Text Placement: When adding text to your images, position it centrally or in areas less likely to be cropped on different devices. Keep it concise and readable, using fonts that reflect your brand's style.
  • : While quality is important, so is the loading time.
    Images with large file sizes can slow down your page, negatively impacting user experience. Aim for a balance between quality and file size, typically under 8MB for banners.
  • : The recommended size for a LinkedIn banner image is 1584 x 396 pixels.
    Ensuring your banner meets these dimensions will prevent any automatic resizing or cropping that could distort your message.

It's also vital to design your visuals with cross-device compatibility in mind.

A banner that looks perfect on a desktop may be cut off on a mobile device. Always preview your LinkedIn images on multiple devices to ensure they maintain their impact and message integrity.

For shared images or those accompanying articles, the optimal size is 1200 x 627 pixels.
This size helps maintain clarity and visibility in the LinkedIn feed.

Design Effective Visuals for LinkedIn Content Sharing

Sharing content on LinkedIn with visuals requires an understanding of the recommended pixel size to ensure your message is conveyed effectively.

The right visuals can enhance your posts, driving higher engagement and interaction.

For URL-linked posts, the recommended size pixels are 1200 x 627, which align with the optimal aspect ratio for visibility in the LinkedIn feed.

  • : Utilize design elements like color contrast, whitespace, and typography to make your visuals stand out.
    These elements should complement the content of your post and align with your brand's visual identity.
  • : Aside from URL-linked posts, other types of content such as native videos, documents, and carousel posts have their own specific size requirements.
    For example, native videos should ideally have an aspect ratio of 16:9, while document and carousel posts should be clear and legible at the size they are uploaded.

A well-designed image can capture attention, encourage shares, and increase the likelihood of your content reaching a wider audience.

By focusing on the right LinkedIn image sizes and incorporating effective design principles, your visuals will resonate with your audience, reinforcing your message and enhancing your professional brand on the platform.

Impactful Designs through Visual Hierarchy and Branding Consistency

Creating a LinkedIn presence is also about using visual hierarchy and branding consistency to tell a cohesive story.

Your LinkedIn cover photo and banner are prime real estate for making a strong first impression and should be leveraged to reflect your professional identity and values.

  • : This design principle involves arranging elements in a way that signifies their importance.
    Your cover photo should be the focal point, with a size of 1584 x 396 pixels.
    It's the backdrop to your professional narrative, and its content should be strategically designed to draw the viewer's eye toward your most important message.
  • , fonts, and overall aesthetic.
    Consistent branding helps in building recognition and trust with your audience. Your banner, profile picture, and other visual elements should work in harmony to reinforce your brand identity.
  • : Use alt text on images to improve accessibility for users with visual impairments.
    Additionally, high contrast between text and background ensures readability across various devices and lighting conditions, making your content inclusive and user-friendly.

Your LinkedIn cover photo and banner size should not only fit the technical requirements but also contribute to a visual hierarchy that guides the viewer through your profile, emphasizing key information and showcasing your professional brand.

Adapt to LinkedIn's Evolving Environment

LinkedIn, as a dynamic professional platform, is continually updating its features and guidelines to enhance user experience and engagement.

As a savvy LinkedIn member, staying informed about the latest LinkedIn guidelines is crucial for ensuring your profile remains relevant and effective.

  • : LinkedIn periodically revises its image specifications, including banner size and image size pixels, to improve platform performance and aesthetics.
    Regularly check LinkedIn's official resources or trusted SEO content experts for updates to avoid any discrepancies that could affect the professional appearance of your LinkedIn page.
  • : Changes in image size requirements can impact how your visuals display on various devices.
    It's essential to adapt your images to meet these new specifications to maintain visual quality and ensure that your message is conveyed clearly, regardless of the viewer's screen size or device type.
  • : With the increasing use of mobile devices to access LinkedIn, it's more important than ever to ensure that your visuals, especially your banner size pixels, are optimized for responsiveness.
    This means your images should look sharp and be correctly positioned across all devices, from desktop monitors to smartphones.

By staying updated and proactively adjusting your visuals, you can ensure that your LinkedIn presence is current and optimized for maximum impact.

As LinkedIn continues to evolve, so should your strategy for presenting your professional image.

Key Takeaways

Your LinkedIn profile is a reflection of your professional persona and the visuals you choose to represent you play a pivotal role in your social media marketing strategy.

Consistency in your visual branding, attention to detail in image optimization, and alignment with LinkedIn's specifications are critical factors in crafting images that resonate with your audience.

The right LinkedIn company logo and banner size can significantly enhance your profile's visibility and effectiveness.

Don’t stop here, go ahead to our personal branding course and learn so much more on how to build your perfect LinkedIn brand!
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