LinkedIn

LinkedIn Voice Messages: How to create and send them in bulk

Mihaela Cicvaric
LAST UPDATED
June 18, 2024
READING TIME
7 min.

Have you ever wished you could communicate more efficiently on LinkedIn, avoiding the lengthy process of typing perfect messages?

Imagine the convenience of building relationships and pitching your product/service to your prospects with the speed and clarity of your voice.

LinkedIn has heard requests from many salespeople and introduced the LinkedIn voice message feature.

This update allows users to send personalized audio messages to connections.

It's a faster, more engaging way to communicate, especially when targeting large audiences.

Adding Voice Messages to your outreach strategy allows you to stand out from other LinkedIn messages and create more personal connections with your leads.

In this article, we'll guide you through sending a Voice Message on LinkedIn, both manually and on auto-pilot, and give you top examples to boost your reply rates!

What is a LinkedIn voice message?

LinkedIn voice messages are 60-second voicemails for first-degree connections, accessible through LinkedIn's messaging feature on mobile app.

Ideal for salespeople who want to engage with prospects, this tool offers that extra personalized touch to outreach that will show your dedication to getting leads' attention.

Benefits of sending LinkedIn voice messages in cold outreach

Using LinkedIn voice messages for cold outreach offers several advantages:

1. Hyper-personalization:

Voice messages allow you to add your personality and tone into your outreach efforts, creating a more personal connection with your target audience.

2. Increased Engagement:

Voice messages are more attention-grabbing than text and can help you stand out in a crowded inbox. They offer a dynamic and interactive way to communicate, leading to higher engagement rates.

3. Efficiency:

Speaking is typically faster than typing, enabling you to convey your message more quickly and effectively. This can save time and effort, especially when explaining complex ideas or providing detailed information.

4. Flexibility:

Recipients can listen to voice messages at their convenience, allowing them to absorb the information when they can focus. This flexibility increases the likelihood of your message being heard and responded to.

5. Building Trust:

Hearing your voice adds a human touch to your outreach, helping to build trust and credibility with your audience.

This can be particularly beneficial in building relationships with prospects early.

6. Differentiation:

Voice messages are still relatively uncommon in professional communication, making them a memorable way to make an impression on your recipients. This feature can help you differentiate yourself from competitors relying solely on text-based outreach.

How to send a LinkedIn Voice Message (manually)

1. Go to your mobile LinkedIn app
2. Tap the messaging icon in the top right corner of the LinkedIn mobile app to send a new message


3. Select the first-degree user you want to voice messageć


4. Tap the Voice Messaging icon
The pop-out "LinkedIn would like to Access the Microphone. We use the microphone to capture audio for audio/videos that you record" might appear. Tap "OK" or "Don't Allow".

To remove access to your device microphone, go to the Privacy Settings and under Microphone, move the toggle next to LinkedIn.


6. Hold down on the microphone image to record your message


7. Release to send or slide away to cancel

Note: Voice messages can be a maximum of one minute in length!

To access a voice message sent to you:

  1. Tap the  Messaging icon.
  2. Next to the message, a  Voice Message icon will appear. Tap on the message to open it.
  3. Tap the play button to listen to it.

But sending voice messages like this often comes with a lot of friction. You can only record and send voice messages via mobile app, so you must jump between devices.

And if you want to reach a large audience, you have to manually record and send the same message to each of your leads...

How to send LinkedIn voice messages at scale (automatically)

lemlist users can add LinkedIn voice messages to their automated outreach campaigns and connect in a human way, at scale!

1. Log into your lemlist app or create a 14-day free trial

2. Create a new multichannel sequence

3. Choose the step “Voice message” or add it in later steps of your sequence

4. Record a voice message that will be sent from the chosen sender (max 1 min.)

P.S. If the lead is not in your contacts, you can send an invite with an alternate message.

If you want to reach more customers by spreading sending volumes across different senders - send a Voice Message with a different sending account.

If you're going to send a specific message for a specific lead, you can change the previously assigned message to all leads in the Review section by recording a voice message.

P.S. The same limit applies to LinkedIn Voice Messages and regular LinkedIn messages.

5. Send by reviewing all leads

6. Follow your success for each step or whole campaign

Adding lemlist's LinkedIn voice messages to your outreach will help you:

✅ Save time as you don't have to record the same message for each lead manually
✅ Centralize outreach efforts as you don't have to jump between desktop and mobile app
✅ Boost replies by building a personal connection
✅ Engage at scale in a human way and stand out of the crowd

How to craft an ideal LinkedIn voice message?

To effectively record a LinkedIn voice message for cold outreach that encourages replies from prospects and boosts sales, follow these top tips:

  1. Do detailed background research: Understand your prospect's background and business to ensure you're reaching out to people who need your product/service.
  2. Use appropriate tone: Your tone comes through in your voice, so smile to convey warmth and come off as a friend trying to help.
  3. Find common ground: Reference common event, webinar, or pain point to find a common ground and break the ice.
  4. Give value: Give a compelling reason for them to respond by briefly outlining the value you offer.
  5. Pique curiosity: Give a compelling reason for them to respond by briefly outlining the value (but not disclosing it all).
  6. Stay Concise: Keep your message short (30 sec - 1 min) and in one piece.
  7. Make the following steps clear: Offer concrete instructions for further engagement if they're interested.

If you're looking for top LinkedIn voice messages scripts that will help you catch prospects attention and get replies, get your free copy of the LinkedIn voice message guide here.

The key takeaways

LinkedIn voice messages are a unique and effective tool for reaching prospects in a hyper-personalized way.

Incorporating the tips and tools discussed allows you to create impactful voice messages that stand out and boost your response rate.

Integrating voice messages into your LinkedIn strategy will make you stand out in sales, growth, or recruiting.

Remember, experimentation is key—don't hesitate to launch multiple campaigns with different messages to determine what resonates best with your audience.

Mihaela Cicvaric
Content Marketing Manager @ lempire | Sharing everything you need to get replies to your cold emails
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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

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