Cold email tips to sell your SEO and PR services [Cold Email Teardown]
Nov 30, 2023
Want to pitch your SEO and PR services or simply targeting health, wellness, and fitness brands?
Crafting a message that pushes engagement is the key in such dynamic industries.
So, what are the essentials for creating an email that not only gets opened but also closes deals?
In this article, Matas, CEO of Salt Sales, will show you how to transform your cold outreach strategy to book more meetings!
Cold email insights to book more meetings
Here's an example of a bad cold email that targets health, wellness, and fitness brands 👇
Here are Matas' insights on what needs to be improved to get more replies:
Mistake #1 → Non-personalized subject line
When writing cold email subject lines, it’s always better to personalize them as much as possible. This will help you avoid the spam folder, as email providers can recognize mass emails by the same, repetitive, and generic subject lines.
Mistake #2 → Too many URLs in the initial email
Because of the deliverability issues, it’s recommended not to include too many URLs if your brand doesn’t have a high domain or mailbox reputation.
Mistake #3 → There’s no follow-up
This approach might evoke a sense of emergency, but in cold outreach, it’s highly recommended to follow up with your leads. Just because someone hasn’t replied to your initial email, it doesn’t mean they aren’t interested - they might have been busy or missed out on your message, so you can reach out to them on another channel.
Mistake #4 → No Call To Action
If you don’t point out to your prospects a clear next step to get the value, they won’t know what to do - hence, won’t take any action. Always ensure to include a call to action that pushes your leads down the sales funnel in a non-intrusive way.
Mistake #5 → Sounds too salesy
When you read this email out loud, it sounds like a commercial. This is something you want to avoid in your cold outreach, as you want your leads to perceive you as a friend and someone trying to help.
How to write a cold email for a high conversion rate
Here is how Matas would rewrite the previous cold email and his tips for booking more meetings!
Tip #1 → Use variable in subject line
An easy way to personalize your subject so you can grab prospects’ attention and avoid the spam folder is to use custom variables. This helps you personalize your outreach messages at scale, without spending any additional resources.
Tip #2 → Personalize for different segments
If you’re targeting different segments, ensure to use custom variables to cover their unique characteristics. This will help your email stand out from other generic approaches in their inboxes.
Tip #3 → Use relevant names as a reference
Using popular customers as social proof is great as long as it’s relevant to your prospects. If you want to boost credibility and build trust with your leads, ensure to mention only the ones that are in the same industry or size as your recepient.
Tip #4 → Use a “soft” Call To Action
In the initial email, make sure to add a CTA that doesn’t require a lot of effort from your prospects. A simple “yes” or “no” question will encourage them to engage with your message in a non-pushy way.
Tip #5 → Make your copy short and straightforward
Making your email copy short will help your leads scan its content and see what’s in it for them right off the bat. This email looks like it doesn’t require a lot of thinking or action from the leads’ side, which motivates them to read the rest of it.
Cold email template to replicate for more replies
Subject line: [companyName] on search engines
[companyName] popped up on [customPage] on [searchEngine].
Moving upwards in the [company Industry] listings is not that complicated. How👇
We create targeted results for your audience - our content experts design your story > story goes viral on global media outlets > authority status is attained for your brand in your industry.
Methodology used by Yahoo! finance, Market Watch, Benzinga.
The key takeaways
Here are Matas' essential tips for writing a cold email that sells SEO and PR services:
-> Include a simple, direct CTA for easy engagement -> Use relevant client references for credibility in your industry -> Personalize your subject line with variables for immediate attention -> Segment your audience and tailor messages to each group's unique characteristics