No matter how much effort you put into preparing your outreach - if you don't make your prospect feel something while reading your email, they won't reply.
That's why you should use emotional words that trigger prospects' emotions, make your message stand out, and push replies.
To help you include these words in your next campaign, here's a list of the best emotional words you can use to book more meetings.
P.S. It's important to be authentic and genuine. Avoid making unrealistic promises or claims, which will later impact your credibility and might lower sales chances.
Relevant cold email structure + Words that evoke emotion = Successful cold emails
Here's why you should use emotional words to trigger prospects' feelings:
→ they help you build rapport with your prospects on a more personal level
→ they make your cold email stand out as your prospects remember the feeling
→ they help you position yourself as a reliable source of value more easily
… which will push replies and boost your business growth!
P.S. Just as words that help you boost your outreach, there are spam words that lower your email deliverability and reply chances. Here's a complete list of 220+ spam words you should avoid if you want your emails to land in your prospects' inboxes.
.png)
