List of 277 emotional words to use in your cold emails

No matter how much effort you put into preparing your outreach - if you don't make your prospect feel something while reading your email, they won't reply.

That's why you should use emotional words that trigger prospects' emotions, make your message stand out, and push replies.

To help you include these words in your next campaign, here's a list of the best emotional words you can use to book more meetings.

277 emotional words list

12 words that trigger curiosity

• You
• "prospects' name"
• Imagine
• What if
• Worth it
• Because
• Observe
• Results
• ROI
• Achieve
• Increase
• Improve

46 words that boost positive emotions

• Happy
• Joyful
• Excited
• Thrilled
• Delighted
• Ecstatic
• Enthusiastic
• Inspired
• Motivated
• Energized
• Grateful
• Relieved
• Proud
• Confident
• Optimistic
• Passionate
• Genuine
• Authentic
• Trustworthy
• Caring
• Considerate
• Personalized
• Valued
• Special
• Exclusive
• Unique
• Satisfied
• Content
• Elated
• Overjoyed
• Astonished
• Surprised
• Empowered
• Impactful
• Powerful
• Transformational
• Revolutionary
• Cutting-edge
• Innovative
• Game-changing
• Efficient
• Results-driven
• Successful
• Triumphant
• Accomplished
• Fulfilled

26 words that trigger negative emotions

• Frustrated
• Annoyed
• Irritated
• Angry
• Upset
• Disappointed
• Worried
• Stressed
• Overwhelmed
• Confused
• Doubtful
• Skeptical
• Nervous
• Anxious
• Insecure
• Regretful
• Guilty
• Embarrassed
• Ashamed
• Repulsed
• Shocked
• Devastated
• Heartbroken
• Desperate
• Helpless
• Lost

60 words that trigger fear

• Afraid
• Agony
• Alone
• Beware
• Before it's too late
• Caution
• Collapse
• Crazy
• Crisis
• Decline
• Drop
• Danger
• Destroy
• Devastating
• Disastrous
• Failure
• Fooled
• Frantic
• Frightening
• Gullible
• Hack
• Hate
• Hazardous
• Horrific
• Humiliation
• Looming
• Lurking
• Loss
• Meltdown
• Menacing
• Mistake
• Nightmare
• Neglect
• Not enough
• Painful
• Panic
• Pitfall
• Played
• Prevent [bad outcome]
• Protect your
• Powerless
• Plummet
• Risky
• Regret
• Rejection
• Scary
• Shatter
• Shocked
• Silly
• Stress
• Stupid
• Suffer
• Tank
• Threat
• Too late
• Targeted
• Toxic
• Volatile
• Vulnerable
• Worry

23 words that create a sense of urgency

• Deadline
• Expires
• Final
• Hurry
• Last
• Quick
• Running Out
• Exclusive
• Rare
• Final offer
• Time-sensitive
• Don't miss out
• Almost gone
• Flash
• Closing
• Rare
• Running out
• Final countdown
• Immediate
• Scarcity
• High demand
• Low stock
• Availability

38 words that trigger a sense of exclusivity

• Exclusive
• Rare
• Elite
• Premium
• Invitation
• Reserved
• Members
• Secret
• Unique
• Customized
• Tailored
• Handpicked
• Curated
• Select
• High-end
• Bespoke
• Insider
• Restricted
• Unavailable elsewhere
• Restricted access
• Limited edition
• Special invitation
• Exclusive access
• Confidential
• Non-transferable
• Be one of the few
• Be the first to hear about…
• Become an insider
• Spots available
• Invitation to a select few
• Granted to a privileged few
• Exclusive benefits
• Invitation to an inner circle
• For a select group
• Invitation to a private event
• Reserved for our valued customers
• Invitation to a premium experience
• Exclusively for our loyal customers

32 words that create a sense of mystery

• Confidential
• Exclusive
• Classified
• Secret
• Privileged
• Backdoor
• Behind the scenes
• Censored
• Concealed
• Confession
• Cover-up
• Forgotten
• Insider
• Little-known
• Outlawed
• Private
• Restricted
• Mystery
• Secret
• Strange
• Tried to hide
• Unauthorized
• Undercover
• Underground
• Unexpected
• Unlock
• Unspoken
• Unseen
• Unshared
• Unexposed
• Unrevealed
• Withheld

40 words that help you build trust

• Authority
• Leader
• Experienced
• Industry-leading
• Well-known
• Accredited
• Established track record
• Trusted by
• Award
• Endorsed
• Recommended
• Trustworthy
• Authentic
• Credible
• Verified
• Proven
• Transparent
• Honest
• Genuine
• Established
• Accredited
• Reputable
• Ethical
• Accountable
• Secure
• Safe
• Expert
• Professional
• Recognized
• Respected
• Reliable
• Solid
• Reviews
• Customer Reviews
• Consistent
• Dependable
• Track record
• Experience
• Results-driven
• Client-focused

P.S. It's important to be authentic and genuine.

Avoid making unrealistic promises or claims, which will later impact your credibility and might lower sales chances.

Key takeaways

Relevant cold email structure + Words that evoke emotion = Successful cold emails

Here's why you should use emotional words to trigger prospects' feelings:

→ they help you build rapport with your prospects on a more personal level
→ they make your cold email stand out as your prospects remember the feeling
→ they help you position yourself as a reliable source of value more easily
… which will push replies and boost your business growth!

P.S. Just as words that help you boost your outreach, there are spam words that lower your email deliverability and reply chances. Here's a complete list of 220+ spam words you should avoid if you want your emails to land in your prospects' inboxes.

‍