Here's why you should use emotional words to trigger prospects' feelings:
→ they help you build rapport with your prospects on a more personal level → they make your cold email stand out as your prospects remember the feeling → they help you position yourself as a reliable source of value more easily … which will push replies and boost your business growth!
P.S. Just as words that help you boost your outreach, there are spam words that lower your email deliverability and reply chances. Here's a complete list of 220+ spam words you should avoid if you want your emails to land in your prospects' inboxes.
Content Marketing Manager @ lempire | Sharing everything you need to get replies to your cold emails