List of 277 emotional words to use in your cold emails

You can pack your cold email with value, but if your leads’ don’t feel anything when reading it, they’ll pass.

How can you appeal to their emotions, then?

Use emotional words and trigger their emotions, this will make your message stand out and keep them hooked.

277 emotional words list

12 words that trigger curiosity

You
“prospects’ name”
Imagine
What if
Worth it
Because
Observe
Results
ROI
Achieve
Increase
Improve

46 words that boost positive emotions

Happy
Joyful
Excited
Thrilled
Delighted
Ecstatic
Enthusiastic
Inspired
Motivated
Energized
Grateful
Relieved
Proud
Confident
Optimistic
Passionate
Genuine
Authentic
Trustworthy
Caring
Considerate
Personalized
Valued
Special
Exclusive
Unique
Satisfied
Content
Elated
Overjoyed
Astonished
Surprised
Empowered
Impactful
Powerful
Transformational
Revolutionary
Cutting-edge
Innovative
Game-changing
Efficient
Results-driven
Successful
Triumphant
Accomplished
Fulfilled

26 words that trigger negative emotions

Frustrated
Annoyed
Irritated
Angry
Upset
Disappointed
Worried
Stressed
Overwhelmed
Confused
Doubtful
Skeptical
Nervous
Anxious
Insecure
Regretful
Guilty
Embarrassed
Ashamed
Repulsed
Shocked
Devastated
Heartbroken
Desperate
Helpless
Lost

60 words that trigger fear

Afraid
Agony
Alone
Beware
Before it’s too late
Caution
Collapse
Crazy
Crisis
Decline
Drop
Danger
Destroy
Devastating
Disastrous
Failure
Fooled
Frantic
Frightening
Gullible
Hack
Hate
Hazardous
Horrific
Humiliation
Looming
Lurking
Loss
Meltdown
Menacing
Mistake
Nightmare
Neglect
Not enough
Painful
Panic
Pitfall
Played
Prevent [bad outcome]
Protect your
Powerless
Plummet
Risky
Regret
Rejection
Scary
Shatter
Shocked
Silly
Stress
Stupid
Suffer
Tank
Threat
Too late
Targeted
Toxic
Volatile
Vulnerable
Worry

23 words that create a sense of urgency

Deadline
Expires
Final
Hurry
Last
Quick
Running Out
Exclusive
Rare
Final offer
Time-sensitive
Don’t miss out
Almost gone
Flash
Closing
Rare
Running out
Final countdown
Immediate
Scarcity
High demand
Low stock
Availability

38 words that trigger a sense of exclusivity

Exclusive
Rare
Elite
Premium
Invitation
Reserved
Members
Secret
Unique
Customized
Tailored
Handpicked
Curated
Select
High-end
Bespoke
Insider
Restricted
Unavailable elsewhere
Restricted access
Limited edition
Special invitation
Exclusive access
Confidential
Non-transferable
Be one of the few
Be the first to hear about…
Become an insider
Spots available
Invitation to a select few
Granted to a privileged few
Exclusive benefits
Invitation to an inner circle
For a select group
Invitation to a private event
Reserved for our valued customers
Invitation to a premium experience
Exclusively for our loyal customers

32 words that create a sense of mystery

Confidential
Exclusive
Classified
Secret
Privileged
Backdoor
Behind the scenes
Censored
Concealed
Confession
Cover-up
Forgotten
Insider
Little-known
Outlawed
Private
Restricted
Mystery
Secret
Strange
Tried to hide
Unauthorized
Undercover
Underground
Unexpected
Unlock
Unspoken
Unseen
Unshared
Unexposed
Unrevealed
Withheld

40 words that help you build trust

Authority
Leader
Experienced
Industry-leading
Well-known
Accredited
Established track record
Trusted by
Award
Endorsed
Recommended
Trustworthy
Authentic
Credible
Verified
Proven
Transparent
Honest
Genuine
Established
Accredited
Reputable
Ethical
Accountable
Secure
Safe
Expert
Professional
Recognized
Respected
Reliable
Solid
Reviews
Customer Reviews
Consistent
Dependable
Track record
Experience
Results-driven
Client-focused

P.S. It’s important to be authentic and genuine.

Avoid making unrealistic promises or claims, which will later impact your credibility and might lower sales chances.

Key takeaways

Relevant cold email structure + Words that evoke emotion = Successful cold emails

Here’s why you should use emotional words to trigger prospects’ feelings:

→ they help you build rapport with your prospects on a more personal level
→ they make your cold email stand out as your prospects remember the feeling
→ they help you position yourself as a reliable source of value more easily
… which will push replies and boost your business growth!

P.S. Just as words that help you boost your outreach, there are spam words that lower your email deliverability and reply chances.

Here’s a complete list of 220+ spam words you should avoid if you want your emails to land in your prospects’ inboxes.

‍