Cold emails help you connect with your target audience, create business opportunities, and grow your revenue. But if you want to get replies and book meetings with your prospects, you need to ensure your emails are delivered to prospects' inboxes.
Spam words in cold emails are words or phrases associated with unwanted emails often sent in bulk. They don't pass the spam filter, so your emails go straight to the spam folder instead of your prospects' inboxes, where your target can't read them and reply.
In this article, get a complete list of spam words you should avoid to reach your prospects' inboxes and open new business opportunities!
222 spam trigger words to avoid
[ ] phrases involving money benefits or offers
- 100% more
- Giveaway
- Prize
- Bargain
- Beneficiary
- Best price
- Big bucks
- Cash
- Cash bonus
- Cents on the dollar
- Cheap
- Check
- Claims
- Collect
- Compare rates
- Cost
- Credit
- One hundred percent free
- Pure profit
- Save big money
- Save up to
- Serious cash
- Earn
- Easy terms
- Fast cash
- Incredible deal
- Why pay more?
- Biggest deal
- Financial freedom
- Giving away
- Exclusive offer for you
- Per day
- Per week
- Priority mail
- Prize
- Prizes
- Items on sale
- The best rates
- Unlimited
- We honor all prizes
- What are you waiting for?
- You are a winner!
- Congratulations winner
- Guarantee
- Guaranteed
- Increase sales
- Winner
- Winning
- You've been selected
- Win
- Compete for your business
- Double your
- Home-based
- Home Employment
- Home-based business
- Income from home
[ ] phrases with the word "free"
- Free
- Free download
- Free access
- Free items
- Free consultation
- Free gifts
- Free cash
- Free money
- Free hosting
- Free installation
- Free instantly
- Free investment offer
- Free leads
- Free membership offer
- Free priority mail
- Free sample
- Free trial
- Free website
[ ] phrases involving fast earning
- Best deal
- Buy
- Earn
- Extra
- Lifetime
- Lowest
- Lower rates
- Money back
- Consolidate
- Double
- Purchase
- Quote
- Rates
- Refund
- Risk
- Risk-free
- Sale(s)
- Save
- Unlimited
- Zero
- Zero chance
- Additional income
- Earn $
- Earn extra cash
- Earn per week
- Expect to earn
- Extra income
- Make $
- Make money
- Money making
- Online biz opportunity
- Potential earnings
- Money
- Mortgage
- Mortgage rates
[ ] phrases creating a false sense of urgency
- Act now
- Apply now
- Call now
- Click below
- Don't delete
- Please read
- Order now
- Limited number
- Limited offer
- Limited supply
- Limited time offer
- Sign up immediately
- Be your own boss
- While you sleep
- Work at home
- Work from home
- Call free
- Do it today
- Do it immediately
- Don't hesitate
- For instant access
- For you only
- Limited time
- New customers only
- Offer expires
- Once in lifetime
- Special promotion
- Supplies are limited
- Take action now
- Urgent
- While stocks last
[ ] phrases with the word "no"
- No catch
- No cost
- No credit check
- No fees
- No gimmick
- No hidden costs
- No hidden fees
- No interest
- No investment
- No obligation
- No purchase necessary
- No questions asked
- No strings attached
- No better offer
- No age restrictions
- No claim forms
- No disappointment
- No experience
- No inventory
- No middleman
- No selling
- Not intended
[ ] marketing & sales jargon
- Marketing
- Marketing solution(s)
- Online Marketing
- Opt-in
- Performance
- Remove
- Request
- Search engine
- Sent in compliance
- Special
- Subject to
- Subscribe
- Terms and conditions
- Trial
- Unlimited
- Unsubscribe
- Vacation
- Warranty
- Web traffic
- Auto email removal
- Bulk email
- Click
- Click below
- Click here
- Click to remove
- Direct email
- Direct marketing
- Email harvest
- Increase sales
- Increase traffic
- Increase your sales
- Internet market
- Internet Marketing
- Marketing Solutions
- Mass email
- Sales (repeatedly using it)
- Search engine listings
- This isn't junk
- This isn't spam
- Undisclosed recipient
- Visit our website
- We hate spam
- Web traffic
- Will not believe your eyes
[ ] phrases with too many numbers
- #1
- 100% free
- 100% satisfied
- 50% off
- Billion
- Billion dollars
- Join millions
- Join millions of Americans
- Million
- One hundred percent guaranteed
- Thousands
[ ] phrases in all-caps, extreme punctuation, or generic email greetings
- !!!!
- ????
- $$$
- QUICK QUESTION
- Dear [email/friend/somebody]
The key takeaways
Spam words in emails lower your email deliverability and land your email in the spam folder without you knowing. If your emails don't reach your target audience, they won't be able to book a meeting with you, and you could miss out on new business opportunities.
To ensure your message reaches your target audience, follow these 3 tips:
- Warm up your email by gradually increasing the emails sent from your account
- Hyperlink your text instead of using link shorteners that are known to be a spam
- Regularly check your sender reputation, as a poor score will get your emails blocked or land them in the spam
P.S. For more business advice like the one from this article, join our lemlist community, where 19k+ salespeople, marketers, and entrepreneurs share free outreach tips daily.
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Brought to you by:
Mihaela Cicvaric
Content Marketing Manager @ lempire | Sharing everything you need to get replies to your cold emails
