By reaching out to the right people, you can open new business opportunities and generate more revenue. But, before sending out your campaigns, you have to find your prospect’s email addresses and ensure they are correct.
In this article, you’ll discover:
Before diving into tools to find someone's email, it’s important to understand how email addresses are structured. Once you see a company's email pattern, you can quickly get the email addresses of almost anyone who works there.
In most cases, business email addresses use various combinations of an employee's first and last name in front of the company's domain.
This combination is called a "pattern," and in most cases, it looks like this: firstname.lastname@example.org.
Pro tip: Always use professional email addresses to send your cold emails and reach out to professional email addresses. Sending outreach to personal addresses can get you into GDPR troubles and often results in verification and email deliverability issues.
Although it's a very common case, some email addresses don’t follow this specific pattern. In this situation, you can use one of the tactics below. 👇
Email Permutator is a tool that automates email address guessing, as you can insert anyone's name and company domain. It’s a quick and easy way to find someone’s email without spending hours listing all possible email address variations.
All you need to do is:
…and you will get a list of email address suggestions:
If one of the addresses is right, Gmail will usually show you the person's information (e.g., profile image).
Pro tip: Keep in mind that, in most cases, only one of the combinations is the real one. Sending a message to all results is a bad practice as it leads to a high bounce rate, and your domain could be blacklisted by the internet service provider.
If you didn’t find your prospect’s emails using the ”company’s email pattern” tactic or with the Email Permutator tool, you can always try searching for it on Google.
Here are 3 methods you can use to find anyone’s email address on Google:
Try advanced Google search
You can use advanced search operators to get precise contact information when you doubt which prospect's email is correct.
Using quotation marks in your search query tells Google to search for results that contain that exact keyword.
You just have to enter the possible email address, and if that email can be found online, it will appear like this:
Insert target keywords
Another method you can use to search for an email address on Google is to:
You can also try other combinations, like the person's name and the company name or title, as it increases your chances of getting the correct contact info.
Search company website with Google search operators
Another way to find someone's email address is to use the search operator query “site:companywebsite.com” as your root and add modifiers, such as:
As a result, you’ll get all potential email addresses related to your prospect on a specific web page:
Many entrepreneurs use their email addresses to send newsletters because it creates a much more personal connection with their audience.
E.g. SparkToro's website:
There's a signup form to receive Rand's tricks. After signing up, you get his email address. 🎉
Many social media platforms like LinkedIn, Twitter, or Instagram can often lead to someone's email address.
Find emails on the prospect’s LinkedIn profile
You'll notice that many people, especially those working in Growth, Partnerships, or Sales, put their email addresses directly on their LinkedIn profile as they want people to get in touch with them easily.
To access your prospect’s email address:
If they put them as "visible", you'll have access to 2 important things:
Pro tip: Check out the About section of your prospect’s LinkedIn profile, as people often share their contact info for networking.
Leverage Twitter’s advanced search
Many people leave their email addresses in Twitter's bio and, sometimes, even tweets. To find these tweets, you can use Twitter Advanced Search.
Here's an example of finding the email address of Yoni Yampolsky from the website builder, Elementor.
All you need to do is:
And here’s what you’ll get:
Search it on Instagram
Depending on your industry, some companies or influencers will list their email address directly on their Instagram profile:
If you want to do this on a bigger scale, you can use an Instagram email scraper like Influencers Club.
If you send a newsletter to your audience, you might want to check if your prospect has already subscribed to get your content. Or, there might be an email address of your lead’s coworker to help you identify the pattern.
You can check that by going to your email marketing tool, opening the entire list, and starting searching.
At lemlist, we use customer.io to send newsletters and lead nurturing campaigns. So anybody from the team can search for a lead through personal or company names:
If you decide to go with an email lookup tool, all you need to do is add the prospect’s name/website and get all relevant addresses listed.
There are many lookup tools on the market, but you don’t have to test them all. We did it for you, and here’s our list of top recommendations for email lookup tools with free plans or trials.
Online databases are essentially similar to LinkedIn, except they include more data like email addresses.
UpLead is a great option with its free trial:
It’s also natively integrated into lemlist, an email automation tool, so you can send leads directly into your campaign from UpLead:
Since the market is quite competitive, here are other online email databases we recommend testing out (with free trials or plans):
Sometimes, you might have a list of conference attendees or LinkedIn search results, but none of them will contain the email addresses you want.
This is where data enrichment tools come into play.
Let's imagine the following scenario:
If you want a simple drag-and-drop interface, Dropcontact, with its free trial, is the tool for you. Simply drop your .csv in there, and they'll email you the enriched file:
Furthermore, if you wish to explore the most suitable data enrichment tools for yourself, we have prepared a list of our recommendations with plans or trials:
Finding out your prospect’s email addresses is essential for your outreach strategy.
For quick results, we recommend:
Once you find your prospect’s email address, you’ll be able to reach out and book meetings. 🚀
P.S. Whatever method you decide to choose, don’t forget to verify your email address to strengthen your sender's reputation!