cold emailing

Set Up Meetings: 2 best follow-up emails for scheduling an interview

lemlist team
LAST UPDATED
January 18, 2024
READING TIME
7 min.

So, you've sent your initial email, but no one wanted to schedule a demo or interview with you?

Whether your end goal is to book a new demo, schedule an interview regarding your next article, or even schedule a meeting for a new job, these 2 best follow-up emails for scheduling an interview will help you.

But before we see them, let's first talk about follow-ups in general.

What are follow-ups and why are they important?

Essentially, follow-ups are the 2nd, 3rd, 4th (etc.) emails that you send to your prospects after the initial email.

Not everyone will answer in your initial email - and that's completely okay.

Someone may not have liked like what you said, didn’t have time to do that, or didn't even see your initial email.

All circumstances are possible and highly probable.

Hence, to improve reply rates for cold email campaigns, we've got follow-ups.

As proof of this, here's the average reply rates you can get per follow-up email:

This data came from our analysis of millions of lemlist cold email campaigns.

Of course, this depends on your prospect list, initial sales email templates, and finally, the follow-up email templates you're sending.

But you get the point.

Perhaps the number won't be the same for you - but the percentage will.

Based on your initial cold email and goal, there are various types of follow-up email templates you can send.

But, in this particular case, we're going to see the 2 best follow-up email templates for scheduling an interview.

As mentioned in the beginning, there are various reasons why you would like to schedule an interview with someone:

  • For example, you want to schedule a demo of your product (this is a sales-based follow-up email)
  • If you're the content writer or journalist, perhaps you would like to interview someone
  • If you're looking for a job, or if you're the recruiter on the other hand, follow-ups can be a perfect way to arrange meetings with ideal candidates.

Enough theory. Let's start with the practice and see the 2 best follow-up email templates for scheduling interviews!

1. Arrange more demos

When it comes to sales - cold email outreach is one of the main channels the majority of companies use to reach out to their target audience and acquire new leads and customers.

Hence - knowing how to craft a perfect follow-up email template for scheduling an interview with your target audience is a must.

Let's see one of the best follow-up email templates for that:

Subject line: <*Same as for initial email>

Bonjour {{firstName}},

I'm giving you something you can't refuse - since you probably missed my last email (and I'm not judging you for that - no one likes cold emails).

So, to make this less awkward - here's the video of me showing you
exactly how {{TheirCompany}} can benefit from {{whatYouOffer}}.

Our team analyzed {{TheirCompany}}'s strategies in-depth, and came up with actual solutions.

Are you free on Tuseday next week for a quick chat?

Thanks!
{{yourName}}

Why do I like this follow-up email template for scheduling an interview?

  • It's well personalized
  • It's about them - not about you. As you can notice, the main purpose of this email is to build a relationship with your prospect and to bring them value.
  • The first sentence of the email is quite catchy and engaging. It will prompt your prospects to open the email.

Now a couple of notes about this follow-up email template for scheduling an interview:

  • You probably noticed the subject line. The subject line is not: "same as for initial email" - don't type that. The subject line is the same as you wrote it in the first email you sent. When creating follow-up emails in lemlist, just leave the subject line empty and it will be the same as in the previous email.
  • Don't worry - you don't actually need to create videos for everyone :) lemlist allows you to take one video, and make these "layers" personalized for everyone.

2. You're the expert {{firstName}}

This follow-up email template for scheduling an interview is perfect if you're a content writer or journalist.

Do you have a list of people that are highly experienced in some industry and you want to interview them?

Perfect - then this follow-up email template for scheduling an interview is everything you need.

Subject line: Your talk was really valuable {{firstName}}

Hi {{FirstName}},

I saw your amazing talk on {{Instagram, YouTube, Conference}} - {{link}} about {{TOPIC}}. It was really great and valuable. Thanks for sharing that with all of us!

I was just wondering if you’re interested in the interview about {{TOPIC}} so we can provide some value to our audience?

Could you please just hit me back if you’re interested in it and have 10 minutes for a call next week?

Cheers,
{{signature}}

To be more personalized, relevant, and engaging, take a picture of yourself with a calendar, or laptop/phone showcasing your calendar, and use lemlist's personalized images feature to write this personalized text.

Once you do that, the image will become personalized for every prospect in your list.

The bottom line

As you can see - follow-up email templates are an important part of every cold outreach strategy - especially if your end goal is to schedule interviews or demos with your prospects.

At the end of the day, if you're selling tools or digital services - you will need to use these follow-up email templates.

They will surely improve your reply rate and help you schedule more demos and interviews each month.

But whatever follow-up email template you choose, make sure to use personalized images inside them.

Why?

There are a couple of reasons for that

  1. They are original and will give you a great advantage
  2. They can showcase your creativity
  3. They're building a stronger bond and relationship between you and your prospect

Wondering how can you create your personalized images?

Start your 14-day free trial with lemlist and find out!

lemlist team
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