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Cold Emailing
Boost your guest blog post placements: 3 best guest post outreach templates
lemlist team
July 25, 2024
|
7 min. read
lemlist team
LAST UPDATED
January 16, 2024
READING TIME
7 min.
Finding great placements for your next guest blog post can sometimes be a real pain in the 🍑.
You get low open rates and even lower reply rates. Not to mention that half of these “10% reply rates” are the negative answers.
So, at the end of the day, with 100 emails sent for arranging guest blog posts, you end up with only 5 in your pipeline. Enough for one month - for sure.
But what happens after it?
You will replicate the same process again, waste your time, and get the same results.
That’s a clear sign that something needs to be changed.
For example - I suggest you start with changing your guest post outreach game.
Guest post outreach templates you’re using are playing an extreme role in your overall guest blog post strategy. If not the most important one after all.
In this article, we’re showing you 4 best guest post outreach templates that will help you find more placements, build more links, and improve your overall DA (or DR).
Are you ready?
Let’s see the 3 best guest post outreach templates!
Guest post outreach template #1 - Are you the right person?
We’ve got the inspiration for this template from our lemlister of the week - Alan, although he’s using it to build “direct backlinks” (backlinks without guest posting), we’ve changed it a little bit and made it appropriate for guest post outreach.
This guest post outreach template is based on the initial email and follow-up email.
Let’s see them!
Subject line: editorial inquiry
Bonjour {{firstName}},
Huge fan of your content here! To prove it, here’s the image:
Anyway - to keep this short. Could you please let me know if this is a right address for and editorial inquiry?
If not, I would appreciate if you can direct me to the right one.
Thanks, Ugi
Short, catchy and simple. Personalized image is there to build a stronger bond, engagement and relationship with our prospect.
But, if someone doesn’t reply or even forget about it - here’s the follow-up guest post outreach template that will make them do it.
Subject line: [Same as above]
Hi {{firstName}},
Not sure you got my last email, but I’ll get back to the point.
As I mentioned - I’m a huge fan of your content, I especially liked your extended piece about {{articleTopic}}, and the way you {{articleBenefit}}.
Anyway, I was wondering - are you accepting guest blog posts?
I’m Ugi - reaching out to you from lemlist - and would like to write an actionable and very deep article about {{desiredTopic}}.
Here’re the three topics I have on my mind:
- {{topic1}} - {{topic2}} - {{topic3}}
If you want to check the quality of my article, you can see my latest (and one of the best) article here {{yourArticleURL}}.
Thanks and looking forward to our collaboration, Ugi
As you can see - this guest post outreach template and follow-up are quite personalized.
Yes - they require a bit of work - but the results are amazing.
To be exact - Alan, with a similar outreach template got:
69% open rate
51% reply rate
35 opportunities created
Not bad at all!
Guest post outreach template #2 - a missing puzzle piece
Subject line: The missing puzzle for your blog
Hi {{FirstName}},
I’ve just checked your content about {{TOPIC}} and I must admit that you did a great job especially with [something unique about his content]
Since I have been exploring and writing about it a lot in the past months, I thought that I could bring some extra value to your audience where I saw that you’re missing an article about {{yourDesiredTopic}}
If you’re interested, I can write one extended, in-depth and highly-actionable guest blog post for {{hisWebsite}}.
I bet it will be a huge value bomb for your audience ;)
Let me know what you think. As soon as I get back from you, I will prepare you an outline so we can be on the same line.
Thanks! Ugi
Why do I like this template?
Well - before all - it starts with a gentle and positive note in the introduction. After that, it subtly points out to your prospect about the crucial topics he’s missing on his website where you can jump in.
That is the opportunity he won’t be able to resist to - and there’s your chance.
Guest post outreach template #3 - the silly and funny template that makes relationships
This guest post outreach template is inspired by my “best ever” cold email template for building backlinks.
To be exact - that email has on average:
82% open rate
45% reply rate
And on average - it builds 70 backlinks from 200 prospects. That’s around 35% conversion rate. Insane!
So, I’ve decided to change that email template a little bit, and make another one that’s suitable for arranging guest blog posts.
Although there are a little bit less successful arrangements than with the original template (it gives around 15 - 20 placements on 100 prospects), it still makes great results.
Let’s see it:
Subject line: Super quick question
Hi FName … ha - just kidding!
Hi {{firstName}} - you don’t know me - probably because we’ve never met.
I’m Ugi - Content Marketing Manager at lemlist.
Although this is just going to be asking for a guest blog post on {{hisWebsite}}, I’m gonna do that with a little twist ;)
I would like to write an in-depth and actionable guest blog post for you on {{topic}} - here’re the three articles I have on my mind for you:
- {{topic1}} - {{topic2}} - {{topic3}}
In return, I’m happy to give you anything from the following - you’re 2/2 - so pick wisely! ;)
- a link back from some of our other guest blog posts - Mention in our newsletter/social media channels (cca 10k followers) - An extended trial of our product - lemlist - My eternal gratitude and monthly funny pics of Zoe :’D
Hope you liked this weird (and maybe funny :D) email {{firstName}},
Cheers and hope we talk soon, Ugi
Why do I like this guest post outreach template?
The intro is funny, catchy and engaging. It breaks the “defensive motive” people have when receiving cold emails
It offers a fair trade - so it’s a win-win situation for both sides
The bottom line
As you can see, when it comes to writing cold emails for guest post outreach, your emails need to be:
Engaging
Funny
Catchy
Relevant
Personalized
Editors are getting dozens of emails every day - and to be honest - it’s pretty hard to convince them that you are the right person for writing on their blog. So, your guest post outreach templates need to be compelling enough.
Also - remember that sending just one email won’t bring you too much benefits. Knowing how to write follow-up emails is also a must for winning the guest post outreach game. If you’re not soo experienced in follow-up emails, then you can always use some of our follow-up email templates.
Keep in mind that using personalized images in your guest post outreach templates will double your reply rates. The reason for this is they help you to build better relationships and stronger bonds between you and your guest post prospects.
So, are you ready to take your guest post outreach on the next level?
We've made a mistake with cold emailing! Luckily we've also found a solution: Warm outreach! Learn how to implement a warm outreach strategy in this guide.
Did you know that networking is an underrated way of getting new clients and growing your business? In this article, you’ll get our secret networking campaign framework that helped us generate $100k in revenue.
How you end your cold emails creates an impression about you and your products. Sign-offs can push prospects to take action and reply. This sign-off list will help you increase reply chances and book more meetings.
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