Cold Emailing

How to meet new Google and Yahoo sending requirements

Mihaela Cicvaric
LAST UPDATED
November 16, 2023
READING TIME
7 min.

Introducing new Google and Yahoo sending requirements

Google and Yahoo will implement new sending requirements to combat spam, affecting everyone who sends emails.

Here's what you need to know and how to consistently meet the email providers' requirements to stay safe from spam with lemlist and lemwarm.

Starting in 2024, Google and Yahoo will ask bulk email senders to confirm their emails, provide simple ways to unsubscribe and keep their emails below a specified spam threshold.

Bulk senders are those who send more than 5,000 emails in 1 day to the Google/Yahoo network.

This 5,000-email limit will include every email sent out from addresses that belong to your domain: newsletters, marketing, transactional emails, and emails sent via lemlist, too.

How do these new requirements affect you?

Focus on "quality over quantity"

Since the beginning of lemlist, we have been against sending mass emails or using generic copy-pasted templates to audiences that might not fit your Ideal Customer Profile.

That's why we have innovated how people do prospecting by helping them personalize their outreach at scale through custom images, variables, landing pages, and videos.

And recently, we decided to use a waterfall enrichment algorithm, combining 40+ email providers on the market, to find and verify emails directly in lemlist rather than providing free emails with low quality. 

 Stick to the "human sending algorithm"

lemlist campaigns are never sent all at once but are staggered to mimic human touch, preventing the triggering of spam filters.

We suggest sending between 60 and a maximum of 100 emails per day per email address for the safety of your domain reputation and deliverability.

Use multiple senders per campaign

If you want to cross the daily sending limit of 60-100 emails per day, you can combine different lemlist accounts as senders into one campaign.

This way, you can reach 2x or 3x more leads while staying within the daily limits without the risk of landing in spam. 

Complete your technical setup

Authenticating emails with Custom Tracking Domain, DKIM, SPF, and DMARC is now more critical than ever.

This authentication method ensures your emails are genuinely from you, protecting your brand's reputation and trust with recipients.

Click here for everything you need to set up and why, along with how-to tutorials 👇

 Monitor any spam risks

With lemlist, you can get alerted each time your campaigns are at risk so you take action ASAP.

Another way to spot potential spam issues is to monitor and maintain a high sender reputation and deliverability score for your domain.

The best way to achieve this is by using a warm-up and deliverability booster like lemwarm that automatically notifies you when you're at risk of landing in spam.

If you're new to deliverability and want to understand what can cause your emails to be marked as spam, check out this 15-minute video. You'll get everything you need to avoid spam.

Click here to see how you can reach your prospect's inboxes 👇 

We're preparing exciting new launches and improvements at lemlist that will surely excite you.

Stay tuned for more updates!

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Price
Best for
Standout feature
Con
4.9
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star
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$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
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Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
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Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
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$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
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star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
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star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
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square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
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Actions
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Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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