cold emailing

How to meet new Google and Yahoo sending requirements

Mihaela Cicvaric
Last Update
Nov 16, 2023
Reading Time
7 min.

Introducing new Google and Yahoo sending requirements

Google and Yahoo will implement new sending requirements to combat spam, affecting everyone who sends emails.

Here's what you need to know and how to consistently meet the email providers' requirements to stay safe from spam with lemlist and lemwarm.

Starting in 2024, Google and Yahoo will ask bulk email senders to confirm their emails, provide simple ways to unsubscribe and keep their emails below a specified spam threshold.

Bulk senders are those who send more than 5,000 emails in 1 day to the Google/Yahoo network.

This 5,000-email limit will include every email sent out from addresses that belong to your domain: newsletters, marketing, transactional emails, and emails sent via lemlist, too.

How do these new requirements affect you?

Focus on "quality over quantity"

Since the beginning of lemlist, we have been against sending mass emails or using generic copy-pasted templates to audiences that might not fit your Ideal Customer Profile.

That's why we have innovated how people do prospecting by helping them personalize their outreach at scale through custom images, variables, landing pages, and videos.

And recently, we decided to use a waterfall enrichment algorithm, combining 40+ email providers on the market, to find and verify emails directly in lemlist rather than providing free emails with low quality. 

 Stick to the "human sending algorithm"

lemlist campaigns are never sent all at once but are staggered to mimic human touch, preventing the triggering of spam filters.

We suggest sending between 60 and a maximum of 100 emails per day per email address for the safety of your domain reputation and deliverability.

Use multiple senders per campaign

If you want to cross the daily sending limit of 60-100 emails per day, you can combine different lemlist accounts as senders into one campaign.

This way, you can reach 2x or 3x more leads while staying within the daily limits without the risk of landing in spam. 

Complete your technical setup

Authenticating emails with Custom Tracking Domain, DKIM, SPF, and DMARC is now more critical than ever.

This authentication method ensures your emails are genuinely from you, protecting your brand's reputation and trust with recipients.

Click here for everything you need to set up and why, along with how-to tutorials 👇

 Monitor any spam risks

With lemlist, you can get alerted each time your campaigns are at risk so you take action ASAP.

Another way to spot potential spam issues is to monitor and maintain a high sender reputation and deliverability score for your domain.

The best way to achieve this is by using a warm-up and deliverability booster like lemwarm that automatically notifies you when you're at risk of landing in spam.

If you're new to deliverability and want to understand what can cause your emails to be marked as spam, check out this 15-minute video. You'll get everything you need to avoid spam.

Click here to see how you can reach your prospect's inboxes 👇 

We're preparing exciting new launches and improvements at lemlist that will surely excite you.

Stay tuned for more updates!

Mihaela Cicvaric
Content Marketing Manager @ lempire | Sharing everything you need to get replies to your cold emails

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