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Comparing and Choosing LinkedIn Account Types

lemlist team

LinkedIn has become a cornerstone for industry leaders, entrepreneurs, and anyone keen on professional development.

With a variety of LinkedIn account types at your disposal, understanding how each one of them works is crucial for your career success.

Your Free LinkedIn Account

The first step in LinkedIn is setting up your free LinkedIn account.

This serves as a launchpad for your career, enabling you to create a detailed profile, connect with colleagues, and explore a myriad of job opportunities.

The free account is a solid tool for those starting to carve their professional niche or for seasoned experts to maintain an established network.

  • : A well-crafted LinkedIn profile is your digital resume and personal brand rolled into one.
    It showcases your skills, experience, and professional achievements to potential employers and connections.
  •  Leveraging the free account, you can search for jobs using basic filters, apply to positions, and receive job alerts tailored to your interests.
    The free account also allows you to join groups and participate in discussions, further enhancing your visibility and engagement within your industry.

While the free LinkedIn account is a powerful tool in its own right, it is quite limited concerning the platform’s full potential.

Level up with LinkedIn Premium

For those seeking to amplify their professional presence and unlock advanced capabilities, LinkedIn Premium is a powerful ally.

Its enhanced services are designed to propel your career, sales, and recruiting efforts to new heights, offering many tools beyond the scope of a free account.

AccountPrice per monthLinkedIn StandardfreeLinkedIn Premium Career$39.99LinkedIn Premium Business $59.99Sales Navigator Core$99.99Sales Navigator Advanced $149.99Sales Navigator Advanced Pluscustom priceLinkedIn Recruiter Lite$180LinkedIn Recruiter $835LinkedIn Learning$29.99

  •  With a Premium Career subscription, users gain access to advanced job search filters, detailed insights into who viewed their profile, and the ability to directly message recruiters.
    This level of access can significantly increase your chances of landing your dream job.
  •  equips you with sophisticated algorithms to discover and connect with potential leads.
    It offers a deeper level of search functionality and personalized algorithms to help you find the right prospects.
  •  For those in talent acquisition, Recruiter Lite is an essential tool.
    It provides advanced search filters to pinpoint ideal candidates, a larger InMail capacity, and tracking features to manage your recruitment pipeline efficiently.
  •  Expanding your business network has never been easier with LinkedIn Premium Business.
    This tier offers unlimited searches in your extended network, business insights, and additional InMail messages, facilitating global connection and collaboration.

Each LinkedIn Premium account type is crafted to cater to distinct professional needs, whether it's a job seeker, a sales expert, a recruiter, or a business leader looking to expand their enterprise.

LinkedIn Learning

As professionals are continuously improving, and learning, LinkedIn Learning offers a full library of online courses and resources.

This platform provides subscribers with unrestricted access to a large library of educational content, ranging from bite-sized tutorials to comprehensive courses across various industries and disciplines.

  •  With LinkedIn Learning, users can dive into thousands of expert-led courses designed to foster professional development.
    Topics cover everything from leadership and management to creative design, programming, and more.
  •  Leveraging the power of LinkedIn Learning can significantly contribute to career advancement.
    By acquiring new skills and certifications, professionals can showcase their commitment to growth and stand out in the job market or their current workplace.

The integration of LinkedIn Learning into one's professional journey offers the flexibility to learn at one's own pace.

Whether you're looking to upskill, reskill, or simply explore new areas of interest, LinkedIn Learning is a dynamic resource that aligns with your career aspirations and educational needs.

InMail and Other Features

LinkedIn Premium unveils many exclusive features that can transform the way professionals connect and communicate.

Among the most notable of these is InMail, a powerful tool that allows direct messaging to anyone on LinkedIn, even if they are not a connection.

  • , Premium users can reach out to industry leaders, potential employers, or prospective clients without any prior connection.
    This feature breaks down networking barriers and opens up new opportunities for collaboration and career progression.
  •  The variety of Premium accounts cater to different professional needs.
    From Premium Sales Navigator with advanced sales tools to Premium Career designed for job seekers, each account offers a tailored set of features.

Whether it's leveraging InMail to initiate conversations with key decision-makers or using advanced search capabilities to find the right opportunities, LinkedIn Premium accounts provide a competitive edge.

These extras enhance visibility and reach and equip professionals with the tools needed for strategic networking and targeted outreach.

LinkedIn continuously updates and improves its products to keep up with professionals’ busy schedules.

They have now introduced Sponsored Inmail to better manage and personalize your InMail campaigns.

But what can it actually do?

  • Outreach Personalization: Craft highly personalized InMails that resonate with your prospects. There is no longer a character count stopping you!
  • Mobile-optimized features: Your messages will look great on any type of screen and you can include a CTA button which will work on all your devices.
  • Reach members when they’re most engaged: Your prospects will receive your messages only when they are active. So you can ensure all your messages will be delivered and won’t be lost among alerts somewhere.

Specialized LinkedIn Accounts: Built for Niche Audiences

LinkedIn recognizes the diversity of its user base and the varied needs of different professionals.

This has given rise to specialized LinkedIn accounts such as Sales Navigator Advanced and other niche offerings that cater to specific segments of the professional community.

  • Specialist Accounts: For those in sales and business development, LinkedIn Sales Navigator Advanced provides a set of sophisticated tools designed to enhance lead generation and foster meaningful business relationships.

Among the added features in Sales Navigator Advanced, you can find TeamLink.

With TeamLink you can grow your network with the connections and networks of your colleagues.

This platform also offers advanced search capabilities, lead recommendations, and real-time insights into accounts and contacts.

  •  Each specialized account comes with its own set of features and benefits, tailored to meet the unique demands of its users.
    Whether you're a recruiter, a sales professional, or an entrepreneur, LinkedIn has a subscription service designed to help you maximize your online professional activities.

By choosing a specialized LinkedIn account, users can leverage a more targeted approach to networking and business strategy.

These accounts are built with precision to provide relevant tools and insights that align with the specific tasks and challenges faced by niche audiences, ensuring that every interaction on LinkedIn is as effective and efficient as possible.

LinkedIn for Businesses: Scalable Solutions for Teams and Enterprises

As businesses grow and evolve, the need for scalable networking and talent solutions becomes crucial.

LinkedIn offers a range of account types designed to support teams and enterprises in their quest to build a stronger professional presence and foster connections that lead to tangible results.

  •  From LinkedIn Premium Business to LinkedIn Sales Navigator Enterprise, these accounts provide enhanced features like unlimited searches, more InMail credits, and advanced analytics.
    They are engineered to support collaboration among team members, streamline lead acquisition, and facilitate more strategic decision-making.

→ You can combine Sales Navigator Advanced Plus with your CRM to amplify and improve your data.

With Sales Navigator Advanced Plus you will also receive personalized insights.  

For example with the Champions list, you can identify when your leads move to a new company.
Or the At-Risk list, to know when they are leaving an open deal.  

  • How do they help? Organizations report improved visibility, higher engagement rates, and increased opportunities for growth after leveraging the platform's specialized business tools.

LinkedIn's business accounts offer a robust set of tools to help businesses of all sizes maximize their LinkedIn experience.

By tapping into these resources, companies can better position themselves in the competitive landscape, ensuring that every connection and conversation adds value to their business objectives.

Transitioning Between LinkedIn Account Types

As professionals navigate their career journeys or as businesses evolve, the need to transition between different LinkedIn account types may arise.

When upgrading or downgrading your LinkedIn account you should understand how to keep your professional tools aligned with your current objectives and future goals.

  •  Upgrading to a LinkedIn Premium account is straightforward.
    Simply click on “Try Premium” and you’ll get a list of options for you.

However, downgrading requires consideration of the timing to align with the billing cycle, and of what features will no longer be available.

It's important to review the benefits of each account type and assess how they match your career or business needs before making a change.

  • Things to Consider Before Shifting: Before transitioning to a different account type, consider the long-term impact on your networking, job search, or lead generation strategies.

Will the advanced analytics of a Premium Business account significantly benefit your team?
Does the Sales Navigator align with your sales goals?
Reflecting on these questions can help in making an informed decision that supports your professional aspirations.

Transitioning between LinkedIn account types should be a strategic move that propels you toward your professional targets.

By carefully considering your needs and the features available, you can select and switch to the LinkedIn account that best fits your career path or business strategy.

Key Takeaways

  •  A free LinkedIn account can be a powerful tool for job searching and networking.
    However, for those looking to further their career or business goals, LinkedIn offers various Premium options, including Premium Career, Sales Navigator, and LinkedIn Learning.
    Each premium service is designed to enhance specific aspects of professional life, from job hunting to sales prospecting and skill development.
  •  The decision to invest in a LinkedIn Premium account should be driven by your professional goals.
    Are you seeking to expand your industry knowledge through LinkedIn Learning?
    Could the in-depth insights provided by a Premium Business account help you grow your network?
    Or, are you a recruiter who could benefit from the advanced candidate search capabilities of Recruiter Lite?

Choose the account that aligns with your objectives and offers the features that will most effectively help you achieve them.

Choosing the right LinkedIn account type is a strategic decision that can significantly impact your professional trajectory. By understanding the differences between the account types and assessing how each one can serve your specific needs, you can make an informed choice that supports your pursuit of career success.

Remember, the right LinkedIn Premium account is out there to help you reach new opportunities and guide you toward your goals.

lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.

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