LinkedIn

Reach Professional Growth with an Advanced LinkedIn Plan: A Comprehensive Guide

lemlist team
LAST UPDATED
May 17, 2024
READING TIME
7 min.

Accelerate your LinkedIn growth with a Premium plan.

To make the most out of LinkedIn, switch to one of its Premium plans. But which one is the right plan for you?Are you looking to get more connections, looking for a new job, or trying to establish yourself as an industry leader?

This guide will walk you through some of LinkedIn’s Premium plans, including Recruiter Lite and premium career accounts.

LinkedIn Premium account benefits

Unsure why Premium could really help you out?

Here’s a little sneak peak.

  • Advanced search filters: Narrow down your searches and find the perfect candidate.
  • InMail credits: Get in touch with anyone even if they’re outside your network.
  • Advanced analytics: Get a detailed report of your progress.
  • Seamless integration with popular apps: Integrate LinkedIn with Instagram, YouTube, WordPress and many others.
  • Enhanced profile view: Get deeper insights of who is watching you.
  • Access to LinkedIn Learning: Gain access to LinkedIn’s Library packed with online courses and resources in seven different languages.

How much does LinkedIn Premium cost?

If you decided to upgrade your LinkedIn free account, here are the alternatives and how much each plan costs:

  • LinkedIn Premium Career: $39.99/month
  • LinkedIn Premium Business: $69.99/month
  • LinkedIn Learning $39.99/month
  • LinkedIn Sales Navigator Core: $99.99/month
  • LinkedIn Sales Navigator Advanced: $169.99/month
  • LinkedIn Sales Navigator Advanced Plus: custom pricing
  • LinkedIn Recruiter Lite: $170/month
  • LinkedIn Recruiter: custom pricing

LinkedIn Premium Essentials

LinkedIn Premium has revolutionized professional networking and business development.

It offers features designed for professionals and businesses who mean serious business.

With a variety of accounts tailored to different needs, such as Recruiter Lite and premium career accounts, LinkedIn Premium is a crucial tool for those aiming to excel in their respective fields.

Each LinkedIn Premium account is crafted with specific user needs in mind, from the recruiter scouting top talent with Recruiter Lite, to the job seeker elevating their career prospects with a premium career account.

But the benefits do not end there.

For businesses, a premium business subscription opens up a world of advanced networking and sales opportunities, going far beyond the capabilities of free LinkedIn accounts.

Why upgrade, you ask?

Users gain access to in-depth insights on who's viewed their profile, competitive intelligence on other businesses, and the ability to send direct messages to key decision-makers through InMail among many others.

LinkedIn Premium Features and Advanced Search Filters

To discover the full potential of LinkedIn Premium you will need to put into use those features and advanced search capabilities that transform the way job seekers, sales professionals, and recruiters operate.

Among these tools, Recruiter Lite and Sales Navigator stand out as game-changers for talent acquisition and sales strategy.

One of the most coveted perks of LinkedIn Premium is the allocation of InMail credits.

These credits allow users to reach out directly to anyone on LinkedIn, regardless of connection status, enabling proactive networking and business development efforts. This direct line of communication is invaluable for crafting effective search strategies and initiating conversations that could lead to new opportunities.

Moreover, Premium members enjoy an enhanced profile view, which increases visibility among peers and recruiters and provides deeper insights into who is viewing your profile and how they found you.

This intel can inform your networking strategy and help you tailor your online presence to your target audience.

Additionally, all Premium members gain access to LinkedIn Learning.
In LinkedIn Learning you receive access to more than 16,000 online courses, where industry experts produce relevant and impactful content for you and this is done in seven different languages.

Source: LinkedIn

Advanced Analytics and Insights from LinkedIn Sales Navigator

For professionals looking to refine their outreach and sales strategies, the LinkedIn Sales Navigator is an indispensable asset.

It offers Advanced Analytics and Insights that help understand market trends and customer behavior, allowing users to buy and use their plans precisely and effectively.

(Source: LinkedIn)

Using the Premium data provided by Sales Navigator, users can track the performance of their outreach efforts, measure engagement levels, and identify patterns that can lead to more successful connections.

With Sales Navigator, you can access the same data that would be provided in Usage Reportage, but it doesn’t stop there. You will also be able to measure your effort, and engagement levels, and using this information there will be a pattern identification that will help you continue to lead a successful outreach plan.

This level of analysis is essential for anyone in premium business sales, as it transforms raw data into actionable intelligence.

Sales Navigator's core insights facilitate business intelligence and lead generation activities.

By leveraging these insights, sales professionals can discover new leads, understand client needs, and build stronger relationships with potential customers.

Impact of LinkedIn Premium

The value of LinkedIn Premium is proven through the achievements of its users.

Across various industries, professionals have leveraged Premium features to gain significant career opportunities and business growth.

One of the most telling indicators of success is the increase in profile visibility and job offers reported by those using the premium career account.

Statistics show that Premium members receive on average 2x more profile views than free account holders. This enhanced exposure is a gateway to more job opportunities and professional connections.

Sales Navigator LinkedIn reviews echo the sentiment that LinkedIn Premium is a game-changer for sales professionals. With the ability to send InMail credits, reach out to prospects directly, and utilize advanced search filters, sales teams report a noticeable uptick in lead conversion rates.

As does everything in life, LinkedIn Premium has its advantages and disadvantages:

✅ LinkedIn Premium offers more control concerning member interaction.

✅ Advanced analytics offer deep insights so you are able to focus specifically on your pain points.

✅ InMail has proven to be a solid messaging system.

✅ +20 filters and advanced search to ensure you find exactly what you need.

✅ Seamless integration with some of the most popular apps such as Instagram, YouTube, HubSpot, WordPress, Slack (and many more) via Zapier.

✅ You are able to keep track of people who are viewing your profile, broadening your list of prospects.

❌ If you’re on a tight budget, pricing may seem steep.

❌ Some users claim that the features leave something to be desired.

Moreover, businesses utilizing LinkedIn Premium's targeted approach have seen a marked improvement in the quality of their connections. By tapping into the network's vast pool of professionals, companies can forge partnerships that are both strategic and lucrative.

Start Your LinkedIn Premium Experience and Trial

Setting up your Premium membership is straightforward.

Begin by exporting your LinkedIn data to gain insights into your current network and interactions.

This data serves as a foundation for setting goals and tailoring your Premium usage to your professional needs.

To export your data, navigate to the settings on your LinkedIn account, select the 'Data Privacy' tab, and find the 'Get a copy of your data' section.

From there, you can download a report that includes your connections, contacts, and account activity.

Once you have your data, you can proceed to sign up for LinkedIn Premium.

Visit the Premium page on LinkedIn and select the plan that aligns with your career or business objectives. 👇

LinkedIn frequently offers a one-month free trial, allowing you to explore the features without immediate financial commitment.

During the trial period, don’t sleep on your laurels.

Make sure you’re making the most of your account to know exactly what it can offer and if it meets your needs.

Engage with the advanced features, reach out to potential connections using InMail credits, and explore the extensive learning resources available. Keep track of any increases in profile views, connection requests, and InMail responses to measure the effectiveness of your Premium status.

LinkedIn Premium provides a variety of plans tailored to different needs, and you can switch between them or cancel at any time.

Account management is user-friendly, with clear instructions provided within the account settings to modify or terminate your subscription.

LinkedIn Premium’s Maximum Impact on Business and Career

Once you've started your LinkedIn Premium experience, the next step is to leverage its features for maximum professional impact.

For those in recruitment or talent acquisition, Recruiter and Recruiter Lite is a game-changer.

They allow you to find and connect with potential candidates more efficiently.

However, you should make sure you choose a plan that correctly fits your needs. If you have a small business and you’re only looking to expand your team by a couple of members, Recruiter may be excessive.

So you may want to take a look at Recruiter Lite.

Recruiter Lite offers 20+ search filters to narrow down your search and ensure you reach your optimal candidates.

Additionally, keep your InMail messages personalized and engaging to increase your response rate.

On the other hand, if your company is rapidly growing and you need to hire more than just a couple of people a year, Recruiter Lite may be way too limited. That’s where Recruiter comes into play.

Professionals looking to expand their network or seeking new career opportunities should also make strategic use of InMail credits.

Unlike standard connection requests, InMail allows you to reach out to people outside your immediate network, including key decision-makers.

Craft compelling messages that provide value to the recipient.

Remember, it's not just about what you want, but also what you can offer.

LinkedIn Premium offers the 'Who's Viewed Your Profile' with detailed insights.

This feature can be a powerful tool for understanding who is interested in your profile and how you can engage with them. Take the initiative to reach out and build relationships with these individuals.

Job seekers can benefit immensely from Premium tools as well.

The 'Job Seeker' badge increases your visibility to recruiters, and access to LinkedIn Learning can help you acquire new skills that make you a more attractive candidate. Use these resources to stay ahead in a competitive job market.

LinkedIn Premium provides detailed information about how others interact with your profile and content.

Use these insights to refine your strategies, whether it's tweaking your profile for better visibility or focusing your content creation efforts in areas that generate more engagement.

Key Takeaways

-> Test LinkedIn’s premium features through its 30-day free trial.

-> LinkedIn Premium accounts give you access to advanced features such as InMail messages, advanced search filters, or lead recommendations. 

-> Paying for a Premium account doesn’t guarantee your success. You must make informed decisions and take actions that align with your career objectives.

-> Ensure that your profile, your network, and your career trajectory are all moving in the right direction by using the platform's capabilities to their fullest.

-> To connect with someone outside of LinkedIn, you can use lemlist’s free email finder.

FAQs

  • How can LinkedIn Premium facilitate better interaction with recruiters?

LinkedIn Premium's InMail feature allows you to directly message hiring managers, even if you're not connected. Additionally, the "Who's Viewed Your Profile" feature can provide insights into which hiring managers are showing interest in your profile, giving you a strategic advantage in reaching out to them.

  • Does LinkedIn Premium really make a difference in job seeking?

Premium accounts offer advanced search filters, which can help you find the right jobs or people more efficiently. Moreover, being a Premium member often signals to recruiters that you're serious about your career development.

  • What are the benefits of LinkedIn Premium for businesses?

The Premium Business plan provides valuable insights into your company page's performance and deeper analytics on how users interact with your content. These data points can inform your marketing and sales strategies, potentially leading to increased lead generation and sales.

  • Is LinkedIn Premium worth the investment for freelancers?

For freelancers, LinkedIn Premium can be particularly beneficial for finding new clients and opportunities. The ability to see expanded profiles and search listings can give you a competitive edge in identifying and connecting with potential clients.

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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