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LinkedIn
Reach Professional Growth with an Advanced LinkedIn Plan: A Comprehensive Guide
lemlist team
July 25, 2024
|
7 min. read
lemlist team
LAST UPDATED
July 19, 2024
READING TIME
7 min.
Accelerate your LinkedIn growth with a Premium plan.
To make the most out of LinkedIn, switch to one of its Premium plans. But which one is the right plan for you?Are you looking to get more connections, looking for a new job, or trying to establish yourself as an industry leader?
This guide will walk you through some of LinkedIn’s Premium plans, including Recruiter Lite and premium career accounts.
LinkedIn Premium account benefits
Unsure why Premium could really help you out?
Here’s a little sneak peak.
Advanced search filters: Narrow down your searches and find the perfect candidate.
InMail credits: Get in touch with anyone even if they’re outside your network.
Advanced analytics: Get a detailed report of your progress.
Seamless integration with popular apps: Integrate LinkedIn with Instagram, YouTube, WordPress and many others.
Enhanced profile view: Get deeper insights of who is watching you.
Access to LinkedIn Learning: Gain access to LinkedIn’s Library packed with online courses and resources in seven different languages.
How much does LinkedIn Premium cost?
If you decided to upgrade your LinkedIn free account, here are the alternatives and how much each plan costs:
LinkedIn Premium has revolutionized professional networking and business development.
It offers features designed for professionals and businesses who mean serious business.
With a variety of accounts tailored to different needs, such as Recruiter Lite and premium career accounts, LinkedIn Premium is a crucial tool for those aiming to excel in their respective fields.
Each LinkedIn Premium account is crafted with specific user needs in mind, from the recruiter scouting top talent with Recruiter Lite, to the job seeker elevating their career prospects with a premium career account.
But the benefits do not end there.
For businesses, a premium business subscription opens up a world of advanced networking and sales opportunities, going far beyond the capabilities of free LinkedIn accounts.
Why upgrade, you ask?
Users gain access to in-depth insights on who's viewed their profile, competitive intelligence on other businesses, and the ability to send direct messages to key decision-makers through InMail among many others.
LinkedIn Premium Features and Advanced Search Filters
To discover the full potential of LinkedIn Premium you will need to put into use those features and advanced search capabilities that transform the way job seekers, sales professionals, and recruiters operate.
Among these tools, Recruiter Lite and Sales Navigator stand out as game-changers for talent acquisition and sales strategy.
These credits allow users to reach out directly to anyone on LinkedIn, regardless of connection status, enabling proactive networking and business development efforts. This direct line of communication is invaluable for crafting effective search strategies and initiating conversations that could lead to new opportunities.
Moreover, Premium members enjoy an enhanced profile view, which increases visibility among peers and recruiters and provides deeper insights into who is viewing your profile and how they found you.
This intel can inform your networking strategy and help you tailor your online presence to your target audience.
Additionally, all Premium members gain access to LinkedIn Learning. In LinkedIn Learning you receive access to more than 16,000 online courses, where industry experts produce relevant and impactful content for you and this is done in seven different languages.
Advanced Analytics and Insights from LinkedIn Sales Navigator
For professionals looking to refine their outreach and sales strategies, the LinkedIn Sales Navigator is an indispensable asset.
It offers Advanced Analytics and Insights that help understand market trends and customer behavior, allowing users to buy and use their plans precisely and effectively.
Using the Premium data provided by Sales Navigator, users can track the performance of their outreach efforts, measure engagement levels, and identify patterns that can lead to more successful connections.
With Sales Navigator, you can access the same data that would be provided in Usage Reportage, but it doesn’t stop there. You will also be able to measure your effort, and engagement levels, and using this information there will be a pattern identification that will help you continue to lead a successful outreach plan.
This level of analysis is essential for anyone in premium business sales, as it transforms raw data into actionable intelligence.
Sales Navigator's core insights facilitate business intelligence and lead generation activities.
By leveraging these insights, sales professionals can discover new leads, understand client needs, and build stronger relationships with potential customers.
Impact of LinkedIn Premium
The value of LinkedIn Premium is proven through the achievements of its users.
Across various industries, professionals have leveraged Premium features to gain significant career opportunities and business growth.
One of the most telling indicators of success is the increase in profile visibility and job offers reported by those using the premium career account.
Statistics show that Premium members receive on average 2x more profile views than free account holders. This enhanced exposure is a gateway to more job opportunities and professional connections.
Sales Navigator LinkedIn reviews echo the sentiment that LinkedIn Premium is a game-changer for sales professionals. With the ability to send InMail credits, reach out to prospects directly, and utilize advanced search filters, sales teams report a noticeable uptick in lead conversion rates.
As does everything in life, LinkedIn Premium has its advantages and disadvantages:
✅ LinkedIn Premium offers more control concerning member interaction.
✅ Advanced analytics offer deep insights so you are able to focus specifically on your pain points.
✅ InMail has proven to be a solid messaging system.
✅ +20 filters and advanced search to ensure you find exactly what you need.
✅ Seamless integration with some of the most popular apps such as Instagram, YouTube, HubSpot, WordPress, Slack (and many more) via Zapier.
✅ You are able to keep track of people who are viewing your profile, broadening your list of prospects.
❌ If you’re on a tight budget, pricing may seem steep.
❌ Some users claim that the features leave something to be desired.
Moreover, businesses utilizing LinkedIn Premium's targeted approach have seen a marked improvement in the quality of their connections. By tapping into the network's vast pool of professionals, companies can forge partnerships that are both strategic and lucrative.
Start Your LinkedIn Premium Experience and Trial
Setting up your Premium membership is straightforward.
Begin by exporting your LinkedIn data to gain insights into your current network and interactions.
This data serves as a foundation for setting goals and tailoring your Premium usage to your professional needs.
To export your data, navigate to the settings on your LinkedIn account, select the 'Data Privacy' tab, and find the 'Get a copy of your data' section.
From there, you can download a report that includes your connections, contacts, and account activity.
Once you have your data, you can proceed to sign up for LinkedIn Premium.
Visit the Premium page on LinkedIn and select the plan that aligns with your career or business objectives. 👇
LinkedIn frequently offers a one-month free trial, allowing you to explore the features without immediate financial commitment.
During the trial period, don’t sleep on your laurels.
Make sure you’re making the most of your account to know exactly what it can offer and if it meets your needs.
Engage with the advanced features, reach out to potential connections using InMail credits, and explore the extensive learning resources available. Keep track of any increases in profile views, connection requests, and InMail responses to measure the effectiveness of your Premium status.
LinkedIn Premium provides a variety of plans tailored to different needs, and you can switch between them or cancel at any time.
Account management is user-friendly, with clear instructions provided within the account settings to modify or terminate your subscription.
LinkedIn Premium’s Maximum Impact on Business and Career
Once you've started your LinkedIn Premium experience, the next step is to leverage its features for maximum professional impact.
For those in recruitment or talent acquisition, Recruiter and Recruiter Lite is a game-changer.
They allow you to find and connect with potential candidates more efficiently.
However, you should make sure you choose a plan that correctly fits your needs. If you have a small business and you’re only looking to expand your team by a couple of members, Recruiter may be excessive.
So you may want to take a look at Recruiter Lite.
Recruiter Lite offers 20+ search filters to narrow down your search and ensure you reach your optimal candidates.
On the other hand, if your company is rapidly growing and you need to hire more than just a couple of people a year, Recruiter Lite may be way too limited. That’s where Recruiter comes into play.
Professionals looking to expand their network or seeking new career opportunities should also make strategic use of InMail credits.
Unlike standard connection requests, InMail allows you to reach out to people outside your immediate network, including key decision-makers.
Craft compelling messages that provide value to the recipient.
Remember, it's not just about what you want, but also what you can offer.
LinkedIn Premium offers the 'Who's Viewed Your Profile' with detailed insights.
This feature can be a powerful tool for understanding who is interested in your profile and how you can engage with them. Take the initiative to reach out and build relationships with these individuals.
Job seekers can benefit immensely from Premium tools as well.
The 'Job Seeker' badge increases your visibility to recruiters, and access to LinkedIn Learning can help you acquire new skills that make you a more attractive candidate. Use these resources to stay ahead in a competitive job market.
LinkedIn Premium provides detailed information about how others interact with your profile and content.
Use these insights to refine your strategies, whether it's tweaking your profile for better visibility or focusing your content creation efforts in areas that generate more engagement.
Key Takeaways
-> Test LinkedIn’s premium features through its 30-day free trial.
-> LinkedIn Premium accounts give you access to advanced features such as InMail messages, advanced search filters, or lead recommendations.
-> Paying for a Premium account doesn’t guarantee your success. You must make informed decisions and take actions that align with your career objectives.
-> Ensure that your profile, your network, and your career trajectory are all moving in the right direction by using the platform's capabilities to their fullest.
How can LinkedIn Premium facilitate better interaction with recruiters?
LinkedIn Premium's InMail feature allows you to directly message hiring managers, even if you're not connected. Additionally, the "Who's Viewed Your Profile" feature can provide insights into which hiring managers are showing interest in your profile, giving you a strategic advantage in reaching out to them.
Does LinkedIn Premium really make a difference in job seeking?
Premium accounts offer advanced search filters, which can help you find the right jobs or people more efficiently. Moreover, being a Premium member often signals to recruiters that you're serious about your career development.
What are the benefits of LinkedIn Premium for businesses?
The Premium Business plan provides valuable insights into your company page's performance and deeper analytics on how users interact with your content. These data points can inform your marketing and sales strategies, potentially leading to increased lead generation and sales.
Is LinkedIn Premium worth the investment for freelancers?
For freelancers, LinkedIn Premium can be particularly beneficial for finding new clients and opportunities. The ability to see expanded profiles and search listings can give you a competitive edge in identifying and connecting with potential clients.
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