If your cold email doesn’t stand out, there’s a high chance you won’t get any replies. No replies = No meetings = No business growth opportunities.
Getting the structure of your cold email right can define whether your email will be read or not.
But how do you get people to answer your emails? Cold email sent by Adrian, co-founder of Dragonfruit Media, got a 76.2% open rate and 66.7% reply rate, 100% meetings booked, and 64.2% conversion rate - and we’re here to share all of their outreach secrets!
The email Adrian sent to our CEO, Guillaume, was the first step of the 7-step sequence to follow. In total, 21 emails like this one were sent, and each had a personalized pitch video.
Goal? Their agency was doubling down on direct outreach as their acquisition channel. They wanted to hyper-focus on generating leads through cold email and augment through video pitches for high-value prospects.
Target? SaaS founders and expert coaches/consultants that could use Youtube to build a loyal community. They wanted to reach out to companies producing valuable content that have 5k+ subscribers and have made at least 10 videos (aka the ones that already have an acquisition channel built using Youtube as a top-of-the-funnel).
So how did Adrian’s outreach get us hooked from the start?
Let’s go through his cold email structure together:
Why does this subject line make prospects open the email?
There are many ways to write good subject lines that can boost your chances of getting replies. We have provided a list of 59 subject line templates to help you get inspired.
What makes this greeting a good option?
If you don't wanna sound too informal but still give a warm greeting, "Hi" is always a good choice.
How did this icebreaker help them build a connection with prospects?
If you need more intro lines inspo to make your audience continue reading your cold email, check out our How to start an email guide.
Then, they didn’t only share an idea in the pitch - they made an entire video (seriously, you need to check this one out).
Then, they didn’t share just an idea in the pitch - they made an entire video (seriously, you need to check this one out).
What makes this video pitch one of the best ones we received?
It’s 100% customer-focused as Adrian talks about genuine motivation and will to help the prospect, aligned with the brand’s mission statement.
So, here's why having a custom video in cold outreach is a good choice:
If you’re wondering how to create your own sales video that will get you replies, here’s our How to use video for sales guide.
Why does this simple closing line work?
If you are unsure which closing lines could push your prospects to take action, find some inspiration in our Closing line tips guide.
Why was this sign-off a great way to end a cold email?
Open rate: 76.2%
Reply rate: 66.7%
Meetings booked: 100%
Conversion rate: 64.2%
This exact email got them pilot contracts with:
Our results blew literally every other acquisition method we have out of the water. We're now systematizing this by hiring a full in-house editor to solely focus on these pitch videos. Gonna be using lemlist to blast them out at scaling them next quarter! - Adrian, Dragonfruit Media
So, what should you keep in mind if you want the same or even better results than Adrian?
And for more outreach strategies and templates, join the lemlist family, the community where you can get daily advice on how to create better cold email campaigns. 🚀
P.S. Dragonfruit crew put together a YouTube mini-course open to any lemlister excited to learn more about acquiring traffic from YouTube. You can check it out here.
If you wanna get more replies and conversions, our eBook How to write a cold email that gets replies to get even more actionable tips for the best outreach results.