Spam words are common words or phrases that are flagged by spam filters as ‘suspicious’.
They can:
Spam words are basically barriers between your message and your audience.
Algorithms are becoming increasingly sharp, and for you, this means a shift in focus.
It's not just about avoiding a list of spam trigger words (a good place to start btw) - it's about the context in which you use them.
The Change
Spam filters now have the AI smarts to understand the context of your messages, they look beyond just keywords to the overall intent and relevance.
Your Move
The Change
Across platforms, the way users interact with content like yours influences spam detection.
Neglected or frequently dismissed content can signal a spam alert.
Your Move
The Change
Spam filters are constantly learning from vast amounts of data, making them quicker at identifying new spamming tactics across various digital channels.
Your Move
The Change
Over-optimized content, with an excessive focus on SEO or keyword stuffing, is often flagged by spam filters across digital platforms.
Your Move
The Change
The perceived trustworthiness of the sender or content creator plays a crucial role in spam detection algorithms.
Your Move
If you keep the best interests of your recipients in mind - you don’t need to worry about algorithms too much (they’re built to please users in the first place!)
Here are essential tips to follow:
Avoid phrases like "Best deal ever!" and stick to honest, straightforward language that accurately represents your offer or message.
❌ Subject: !!!HURRY!!! Discounts on Winter Coats - Best Deal Ever!!!
✅ Subject: Discover Our new Winter Collection: Style & Comfort Await You
Excessive use of ALL CAPS can flag your content as spam in both emails and social posts.
Filters often interpret this as shouting, commonly associated with spammy content.
❌ Overdoing it:
Hi there [First Name],
MASTER THE ART OF PEOPLE MANAGEMENT!!!
Attend our exclusive webinar TODAY!!
Seats LIMITED!
[Your Name]
[Your Company]
✅ Just right:
Hi there [First Name],
We’re diving into the world of people management in our next webinar!
Want to join us and discover how to bring out the best in your team?
Let’s make it happen!
Reservations are now open - [link].
[Your Name]
[Your Role]
[Your Company]
Creating urgency is effective, but avoid alarmist language.
Phrases like "Act now before it's too late!" can make spam filters suspicious, categorizing your message as potential spam.
Plus, it can be terribly annoying for recipients.
Here are a few subtle alternatives:
While a couple of emojis can add flair, overusing them can trip email and SMS spam filters.
They may interpret an overload of emojis as an attempt to catch the eye deceptively.
Every industry has its trigger words that are more likely to be flagged by spam filters.
Identify and avoid these in your SEO content, emails, AND social media posts.
Spam filters tend to hit emailers the hardest.
Mail Meteor’s online spam checker can help you perform a speedy spam check before you hit send.
Different platforms have different algorithms.
For instance, what works for SEO on your website might not work in your Facebook content.
Tailor your strategy to each platform's algorithm.
Since spam filters are getting smarter, you must try your best to write naturally.
In other words - keep calm & be human.
Generic, impersonal messages are often flagged as spam.
Use the recipient name, reference past interactions and inject personality.
Here’s a great example of a personalized LinkedIn message:
A blend of concise and conversational tones is less likely to get you in trouble.
Long, overly promotional paragraphs can hurt your reach, especially in email marketing.
The punchline?
Stick to authenticity and clarity in your messaging, and you'll stay clear of filters and connect effectively.
For outbound sales enthusiasts, don't miss our cold email ebook.
As experts in the field, we've listed our top insights and strategies to find and close ideal buyers.