Cold Emailing

15 best email closing lines that get conversions

Razvan Mihaila
LAST UPDATED
June 9, 2024
READING TIME
7 min.

Without a suitable closing line, your email might flop, and you’ll get no response from your recipients.

It can be difficult to write an email closing line that strikes the right tone, communicates the message effectively, and resonates with the recipient.

So, how can you end emails to engage your prospects?

Let’s take a look at 15 email closing lines that will boost your conversion rates!

1. Thoughts?

A more straightforward email closing line, "Thoughts?" is a casual invitation for your recipient to express their interest or give feedback on the topic. 

It doesn't require a big commitment, and it allows the recipient to express their point of view about the topic. 

When using this, ensure the situation allows for a more relaxed tone.

2. Check out this [resource] to obtain [result]

Offer something valuable.

Prove your recipient that you are there to provide them with valuable resources such as a free guide, e-book, or study case. 

Add this closing line at the end of your first emails to build trust and establish yourself as an industry expert. 

3. Learn more about 

"Learn more about" is a gentle prompt for readers to delve further into your product or service without asking for a significant commitment. It nudges them closer to conversion by offering more information.

4. Do you prefer Option 1 or Option 2?

Questions providing alternatives are concise and effective email closing lines, especially when clarity and decision-making are essential.

They prompt your recipient to give you an answer based on their preference and keep the dialogue going. 

You can also ask them if they want to continue the conversation by email or switch to a more informal channel such as LinkedIn or other social media platforms. 

5. Just wanted to introduce myself; any questions, give me a shout

Use this closing line for introductory emails. 

It shows that you are open to further communication without putting pressure on your recipient. It's up to them if they get back to you. 

Ensure your message has targeted and relevant information to get more replies with this closing line.

6. I think you might find this [resource] helpful. Want me to send it?

This email closer provides a straightforward and helpful offer to your recipient. Tell them about an insightful white paper, video, blog post, or article that could benefit them.

Not only will this get you a reply, but it's an efficient way to establish authority. 

Just make sure you have a good understanding of their challenges or difficulties.

7. Let me know if I can help 

This is a good closing line if you've already discussed your recipient's pain points or challenges.

It shows your availability and willingness to assist them as needed. It encourages your recipient to get back to you with any questions or concerns or if they need further support. 

Of course, if you're willing to help, ensure you have the necessary experience. Otherwise, you'll lose your credibility as an industry authority. 

8. Are you facing similar problems?

This closing line invites your recipient to share their experiences or challenges. Besides getting you a reply, this email closer will help you build a relationship. 

The email recipient can iron out their business difficulties, and you can provide them with an article, blog post, podcast, YouTube video, etc, that can help them.

Or you can ask them for a meeting and discuss how your product or service will help. 

9. What are your thoughts on [topic]?

You can use it to spark discussions, gather feedback, or start a collaboration on a particular topic. 

Just make sure you're sharing something exciting or interesting enough to increase your chances of getting a reply. 

It also works as a lead-qualifying technique, as you determine if they are interested in the proposed topic.

10. Is this something you're working on?

Talking about industry trends, unusual business strategies, or new compliance rules is a good way to get the prospect's attention and encourage a reply.

 

It gives your prospects a chance to share insights or updates about their work and the challenges they might encounter. 

This closing line helps you establish yourself as someone up-to-date with the industry's best practices. 

11. Care to hear my feedback?

This value-driven email closing line will help you build a relationship with your recipient. 

It only works if you can offer insightful feedback, so ensure you have proper research to support your response. 

12. Are you available to talk on [date, time]?

Proposing a time slot for a meeting is an efficient way to ensure that the meeting takes place. However, your recipient may not be available on the date and time you've suggested. So you'll have to go back and forth until you find a time slot when you are both available.

Also, it may not be as efficient for prospects living in a different country or time zone. You have to consider the time zone difference and bank holidays. 

13. Are you available for a quick meeting?

It shows that you're ready to engage in further dialogue or clarification on the topics discussed in the email. It's a good opportunity to discuss how your service or product can help them. 

Without specifying a date and time, you respect their time and availability.

14. Curious to hear more? Choose a time here

This email closing line is similar to the one above. However, inviting clients to choose the date and time shows you care about their time and availability. 

When prospects decide on the details, they are more likely to prioritize and make time for the meeting.

15. Got 5,10 minutes to discuss this further? Choose a time here

This is a concise and direct invitation for your recipient to engage in a short conversation. It's a small commitment on their side, as you won't take much of their time. 

Ask them to choose the date and time, and you get yourself a meeting with a new client!

Closing lines that don’t work

1. Having no closing line at all

Without a closing line, how are your leads supposed to know what they should do next?

Most recipients only skim your emails, so use the closing line to tell why you reached out. Having no CTA results in missed engagement opportunities, reduced conversion rates, and lost sales opportunities.

2. Vague closing lines

One of the most common cold email mistakes is to use vague closing lines. 

Generic closing lines such as “Click here” don’t give your recipient any information on why do it. 

3. Get rich now!

Or any other alternative that sounds too good to be true.

Not only will this make your recipients unsubscribe, but spam filters will flag your message. No matter how good your offer is, write naturally and fit the tone of your message. 

4. Closing lines without appropriate tone

Stiff or overly formal closing lines may leave an insincere impression. Also, it will make your message feel generic, tanking your response rates.

Furthermore, stay away from unprofessional humor, especially when reaching out to someone with a different cultural background. 

5. Using industry jargon or acronyms

Closing lines with industry-specific jargon or acronyms might confuse recipients unfamiliar with the terms. Keep your closing lines text simple and engaging. 

Closing lines checklist

#1 Don’t forget to add a closing line to your cold emails.

#2 Include a clear and straightforward closing line. Use action-orientated language.



#3 Whenever possible, personalize closing lines.

#4 Match the closing line to the emails’ content. 

#5 Use email A/B testing to try multiple closing lines and determine what works best.

With a tool like lemlist, you can personalize closing lines and other text variables at scale and test multiple line options - all on autopilot.

Give lemlist a try for free - no card required.

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Business Card Scanning
Business Card Scanning
Mobile only
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4.45
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160+ app integrations
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