Cold Emailing

15 best email closing lines that get conversions

Razvan Mihaila
LAST UPDATED
June 9, 2024
READING TIME
7 min.

Without a suitable closing line, your email might flop, and you’ll get no response from your recipients.

It can be difficult to write an email closing line that strikes the right tone, communicates the message effectively, and resonates with the recipient.

So, how can you end emails to engage your prospects?

Let’s take a look at 15 email closing lines that will boost your conversion rates!

1. Thoughts?

A more straightforward email closing line, "Thoughts?" is a casual invitation for your recipient to express their interest or give feedback on the topic. 

It doesn't require a big commitment, and it allows the recipient to express their point of view about the topic. 

When using this, ensure the situation allows for a more relaxed tone.

2. Check out this [resource] to obtain [result]

Offer something valuable.

Prove your recipient that you are there to provide them with valuable resources such as a free guide, e-book, or study case. 

Add this closing line at the end of your first emails to build trust and establish yourself as an industry expert. 

3. Learn more about 

"Learn more about" is a gentle prompt for readers to delve further into your product or service without asking for a significant commitment. It nudges them closer to conversion by offering more information.

4. Do you prefer Option 1 or Option 2?

Questions providing alternatives are concise and effective email closing lines, especially when clarity and decision-making are essential.

They prompt your recipient to give you an answer based on their preference and keep the dialogue going. 

You can also ask them if they want to continue the conversation by email or switch to a more informal channel such as LinkedIn or other social media platforms. 

5. Just wanted to introduce myself; any questions, give me a shout

Use this closing line for introductory emails. 

It shows that you are open to further communication without putting pressure on your recipient. It's up to them if they get back to you. 

Ensure your message has targeted and relevant information to get more replies with this closing line.

6. I think you might find this [resource] helpful. Want me to send it?

This email closer provides a straightforward and helpful offer to your recipient. Tell them about an insightful white paper, video, blog post, or article that could benefit them.

Not only will this get you a reply, but it's an efficient way to establish authority. 

Just make sure you have a good understanding of their challenges or difficulties.

7. Let me know if I can help 

This is a good closing line if you've already discussed your recipient's pain points or challenges.

It shows your availability and willingness to assist them as needed. It encourages your recipient to get back to you with any questions or concerns or if they need further support. 

Of course, if you're willing to help, ensure you have the necessary experience. Otherwise, you'll lose your credibility as an industry authority. 

8. Are you facing similar problems?

This closing line invites your recipient to share their experiences or challenges. Besides getting you a reply, this email closer will help you build a relationship. 

The email recipient can iron out their business difficulties, and you can provide them with an article, blog post, podcast, YouTube video, etc, that can help them.

Or you can ask them for a meeting and discuss how your product or service will help. 

9. What are your thoughts on [topic]?

You can use it to spark discussions, gather feedback, or start a collaboration on a particular topic. 

Just make sure you're sharing something exciting or interesting enough to increase your chances of getting a reply. 

It also works as a lead-qualifying technique, as you determine if they are interested in the proposed topic.

10. Is this something you're working on?

Talking about industry trends, unusual business strategies, or new compliance rules is a good way to get the prospect's attention and encourage a reply.

 

It gives your prospects a chance to share insights or updates about their work and the challenges they might encounter. 

This closing line helps you establish yourself as someone up-to-date with the industry's best practices. 

11. Care to hear my feedback?

This value-driven email closing line will help you build a relationship with your recipient. 

It only works if you can offer insightful feedback, so ensure you have proper research to support your response. 

12. Are you available to talk on [date, time]?

Proposing a time slot for a meeting is an efficient way to ensure that the meeting takes place. However, your recipient may not be available on the date and time you've suggested. So you'll have to go back and forth until you find a time slot when you are both available.

Also, it may not be as efficient for prospects living in a different country or time zone. You have to consider the time zone difference and bank holidays. 

13. Are you available for a quick meeting?

It shows that you're ready to engage in further dialogue or clarification on the topics discussed in the email. It's a good opportunity to discuss how your service or product can help them. 

Without specifying a date and time, you respect their time and availability.

14. Curious to hear more? Choose a time here

This email closing line is similar to the one above. However, inviting clients to choose the date and time shows you care about their time and availability. 

When prospects decide on the details, they are more likely to prioritize and make time for the meeting.

15. Got 5,10 minutes to discuss this further? Choose a time here

This is a concise and direct invitation for your recipient to engage in a short conversation. It's a small commitment on their side, as you won't take much of their time. 

Ask them to choose the date and time, and you get yourself a meeting with a new client!

Closing lines that don’t work

1. Having no closing line at all

Without a closing line, how are your leads supposed to know what they should do next?

Most recipients only skim your emails, so use the closing line to tell why you reached out. Having no CTA results in missed engagement opportunities, reduced conversion rates, and lost sales opportunities.

2. Vague closing lines

One of the most common cold email mistakes is to use vague closing lines. 

Generic closing lines such as “Click here” don’t give your recipient any information on why do it. 

3. Get rich now!

Or any other alternative that sounds too good to be true.

Not only will this make your recipients unsubscribe, but spam filters will flag your message. No matter how good your offer is, write naturally and fit the tone of your message. 

4. Closing lines without appropriate tone

Stiff or overly formal closing lines may leave an insincere impression. Also, it will make your message feel generic, tanking your response rates.

Furthermore, stay away from unprofessional humor, especially when reaching out to someone with a different cultural background. 

5. Using industry jargon or acronyms

Closing lines with industry-specific jargon or acronyms might confuse recipients unfamiliar with the terms. Keep your closing lines text simple and engaging. 

Closing lines checklist

#1 Don’t forget to add a closing line to your cold emails.

#2 Include a clear and straightforward closing line. Use action-orientated language.



#3 Whenever possible, personalize closing lines.

#4 Match the closing line to the emails’ content. 

#5 Use email A/B testing to try multiple closing lines and determine what works best.

With a tool like lemlist, you can personalize closing lines and other text variables at scale and test multiple line options - all on autopilot.

Give lemlist a try for free - no card required.

Razvan Mihaila
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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

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