3 best cold email templates for web design services that will double your revenue

March 5, 2020

Creating cold email campaigns for selling your web design services can be a tough job. Mainly because there’re thousands if not millions of agencies worldwide offering web design services.

So the real questions are:

How do you stand out from the crowd?
How are you engaging with your potential customers?

And finally,

Why should they choose your web design services?

If you’re looking to acquire new clients through cold outreach campaigns, then cold email templates for web design services are crucial for your future success.

If you’ve been using cold email outreach before - then you probably know that getting high open and reply rates aren’t easy.

Moreover - it’s now harder than anytime before.

So, the real question is, what can you do? How can you change it? How can you make your cold email templates for web design agencies better and more engaging?

The answer lies in this article.

First, we will quickly go through the best practices of writing cold email templates, then, we will see 3 best and most performing cold email templates for web design services other lemlist users have been using for years while generating new clients every month.

Are you ready?

Let’s crush it!

Basic elements of writing engaging cold email templates for web design services

There’re millions of cold emails sent out every day.

And to be honest - a lot of people hates them.

Bad execution of cold email outreach campaigns can seriously harm your email deliverability and domain.

Hence, it’s from crucial importance to understand how the game of cold email outreach works.

Long story short - perfect cold email templates for web design services that will deliver the real results need to:

  • Have short and catchy title that will prompt people to click on it (From my personal experience, if you don’t know what subject to use, it’s always best to write something like: “super quick question”, “quick question”, and so on)
  • The first part of your email (especially the first one to two sentences), should be funny, engaging - so they can “intrigue” people.
  • Cold email templates for web design service should be about them, not about you.
  • Never, ever be too promotional. One short sentence of who are you and what to do should be more than enough.
  • Remember - the goal of cold email campaigns is to build relationships with someone who don’t know about you.

Now when we saw the basic principles of writing cold email templates for web design services - let’s see 3 best and most engaging templates for selling web design services.

“Winner of the week” cold email template for web design

This is probably one of the most performing cold email template for web design used by other lemlisters.

Here’s it:

Subject line: Ideas & Feedback for {{companyName}}

Bonjour {{firstName}},

We selected {{companyName}} as our weekly winner for the "Website review and analysis" reward! 🎉

In essence, every week we choose one lucky website and we go through all the things that we could improve in order to help you guys have a more engaging website.

We usually do it with a brainstorming session with 2-3 people from our team (I've attached the photo of our meeting below).
Sarah from our team also took some more notes about all the ideas we had so if you’re free sometime next week I’d love to have a chat with you!

Have a lovely day!

As you can see, on the “big tv” screen goes the screenshot of your prospect’s home page.

You’re probably thinking right now:

How the hell I can go through 200 websites, make screenshots and put them inside every image for every prospect?

The best thing about lemlist is that you actually don’t need to do that! Lemlist will automatically put a screenshot of each website inside every email.

On this way - you’re able to create hyper-personalized emails by using intriguing images that will engage with your cold prospects.

Pretty great, huh?

“This could be your new website” cold email template

I’ve recently found this email template that gave me the inspiration to create one killing cold email template for web design services.

Now to be honest with you - this is a brand new template - so I never tested it.

But following some principles, I’m sure that it will work and skyrocket your client acquisition.

Let’s see it.

Subject line: This could be your new website

Hey {{firstName}},

I know you probably don’t like cold emails, right? So to make this less awkward, here’s a photo of me with the screenshot of your new website:
Anyway, this is what we do - we’re creating high-quality websites for other people like you at {{industry}} at a great price.

Our team had a meeting last week (as you can see on the picture above), where we evaluated your current website and wrote down some amazing idea that can make it even better.

Eventually - new website design will improve your conversion rates for at least 10%.

Interesting to hear our feedback about your website? Let’s chat sometime next week.


In this particular example - I’ve used some random web design. But you can definitely use one of your previous. For example, you can use this template, if you promote some design agency services or drag and drop website builder.

You'll also notice that I used the same image as in the first example - but the thing is - you can use whatever image you want. Just grab your mobile and shot a picture of you and your team behind some laptop or TV.

Now, here we have catchy personalization operators:

- {{prospectText}} - this is the part where you write the current header that’s on your prospect’s website. On this way - they will recognize their new “website” faster.
- Logo image on the upper left of design - this is the place where will lemlist automatically put your prospects’ logo.

Essentially - this cold email template for web design might be used when you’re reaching out to people and companies that have bad or “not good enough” web design, and you have new “propositions” for them.

Cold email template for converting website visitors

Your website visitors can be a huge gold mine for new potential clients. In addition, if you integrate various bot types on your website and connect with prospects, the interaction will be more efficient.

The vast majority of people who check your website probably will never come again or buy from.


That’s the moment when this email template becomes handy and useful.

Essentially, by using the mix of Albacross (for identifying companies that are visiting your website), and lemlist (to send cold email campaigns), you will be able to quickly gather a huge list of leads.

Here’s the template:

Subject line: You’ve checked mine so… I’ve checked yours

Bonjour {{firstName}},

My team of robots have alerted me that someone from your team visited our website...

Since every single visitor is important for us, we've decided to check what you're working on... And well... How should I say it... I'll let the photo below speaks for itself
Well, you get it... We're a big fan!

I'd love to get on a call with you so we can discuss how we can help each other out!

Could you please give me your two best availabilities?


Bottom line

So, by now, we saw how to write engaging cold emails, and some of the best sales email templates you can use for selling web design services.

BUT, even if you use one of these cold email templates for web design, sometimes you will need to follow up with your prospects. So it’s more than important to learn how to do that.

So, what do you say about these 3 best cold email outreach templates for web design services?

Cool, huh?

Then what are you waiting for?

Grab your free lemlist trial and try them in action!

What you should look at next
cold emailing
How to sell web and app development services [Cold Email Teardown]
Outreaching prospects to sell web and app development services without success? Let Mathieu, the Head of Email Marketing at Cactus Marketing, show you his tips and tricks for boosting your reply rates!
Lilibeth Acuna
September 21, 2023
cold emailing
20+ email greeting examples to use in your next cold email
Check out 20+ email greeting examples to help you start the email on the right note and book more meetings.
Julia Hamilton
September 13, 2023
cold emailing
How to personalize your outreach at scale with advanced conditions [2023 guide]
Discover the key to best growth teams’ outreach success - advanced conditions. Get 5 steps on how to add them to your campaign & engage with leads at scale, in a human way.
Mihaela Cicvaric
September 13, 2023
cold emailing
Top 15 multi-channel campaigns with advanced conditions for higher conversions
Scale your outreach with 15 multi-channel campaigns with advanced conditions triggered by your leads' actions. 4X your conversions in a human way.
Mihaela Cicvaric
September 7, 2023
cold emailing
Cold email dos & don'ts: Selling software with outreach [Cold Email Teardown]
Trying to sell your software with cold outreach? Getting low reply rates, leading to 0 business opportunities? Let Matas from SALT Sales give you his tips to transform your outreach into a sales machine!
Lilibeth Acuna
September 7, 2023
cold emailing
How to write a follow-up email (+9 successful example templates)
It's not always possible for your first email to generate a response from your prospects. Learn how to send follow-up emails that get replies - with 9 proven templates.
Julia Hamilton
September 5, 2023

Book your
first meetings
this week!

Accelerate your business growth and start generating revenue with lemlist
Try for free
No card required.
Try for free
No card required.