Cold Emailing

3 best cold email templates for web design services that will double your revenue

Guillaume Moubeche
LAST UPDATED
June 21, 2024
READING TIME
7 min.

Creating cold email campaigns for selling your web design services can be a tough job.

Mainly because there are thousands (if not millions) of agencies worldwide offering web design services.

So the real questions are:

How can you stand out from the crowd?

How are you engaging with your potential customers?

And finally,

Why should they choose your web design services?

If you’re looking to acquire new clients through cold outreach campaigns, then cold email templates for web design services are crucial for your future success.

If you’ve been using cold email outreach - then you probably know that getting high open and reply rates isn’t easy.

Moreover - it’s now harder than ever before.

So, the real question is, how can you make your cold email templates for web design agencies better and more engaging?

The answer lies in this article.

First, we will quickly go through the best practices of writing cold email templates, then, we will see 3 of the best and most performing cold email templates for web design services other lemlist users have been using for years while generating new clients every month.

Are you ready?

Let’s crush it!

Basic elements of writing engaging cold email templates for web design services

There are millions of cold emails sent out every day.

And to be honest - it’s hard to get your email opened.

Bad execution of cold email outreach campaigns can seriously harm your email deliverability and domain.

Hence, it’s of crucial importance to understand how the cold email outreach game works.

Long story short - perfect cold email templates for web design services that will deliver real results need:

  • A short and catchy title that will prompt people to click on it (From my personal experience, if you don’t know what subject to use, it’s always best to write something like: “super quick question”, “quick question”, and so on)
  • The first part of your email (especially the first one or two sentences) should be funny, and engaging - so they can “intrigue” people.
  • Cold email templates for web design services should be about them, not about you.
  • Do not be too promotional. One short sentence about who you are and what you do should be more than enough.
  • Remember - the goal of cold email campaigns is to build a relationship with someone who doesn’t know about you.

Now we've seen the basic principles of writing cold email templates for web design services - let’s see 3 of the best and most engaging templates for selling web design services.

1. “Winner of the week” cold email template for web design

This is probably one of the best-performing cold email templates for web design used by other lemlisters.

Subject line: Ideas & Feedback for {{companyName}}

Bonjour {{firstName}},

We selected {{companyName}} as our weekly winner for the "Website review and analysis" reward! 🎉

In essence, every week we choose one lucky website and we go through all the things that we could improve in order to help you guys have a more engaging website.

We usually do it with a brainstorming session with 2-3 people from our team (I've attached the photo of our meeting below).
Sarah from our team also took some more notes about all the ideas we had so if you’re free sometime next week I’d love to have a chat with you!

Have a lovely day!
{{signature}}

As you can see, a screenshot of your prospect’s home page appears on the big screen.

Right nou’re probably thinking:

How the hell can I go through 200 websites, take screenshots, and insert them in every image for every prospect?

The best thing about lemlist is that you actually don’t need to do that! Lemlist will automatically insert a screenshot of each website inside every email.

In this way you’re able to create hyper-personalized emails by using intriguing images that will engage with your cold prospects.

Pretty great, huh?

2. “This could be your new website” cold email template

I recently found this email template that gave me the inspiration to create one killing cold email template for web design services.

Now to be honest with you - this is a brand-new template - so I’ve never tested it.

But following some principles, I’m sure that it will work and skyrocket your client acquisition.

Subject line: This could be your new website

Hey {{firstName}},

I know you probably don’t like cold emails, right? So to make this less awkward, here’s a photo of me with the screenshot of your new website:
Anyway, this is what we do - we create high-quality websites for other people like you at {{industry}} at a great price.

Our team had a meeting last week (as you can see on the picture above), where we evaluated your current website and wrote down some amazing ideas that can make it even better.

Essentially - a new website design will improve your conversion rates at least 10%.

Interesting to hear our feedback about your website? Let’s chat sometime next week.

Cheers,
{{yourName}}

In this particular example - I’ve used some random web design. But you can definitely use one of your previous ones. For example, you can use this template, if you promote some design agency services or drag and drop website builder.

You'll also notice that I used the same image as in the first example - but the thing is you can use whatever image you want. Just grab your mobile and shoot a picture of yourself and your team behind some laptop or screen.

Now, here we have catchy personalization operators:

  • {{prospectText}} - this is the part where you write the current header that’s on your prospect’s website. This way they will recognize their new “website” faster.
  • Logo image on the upper left of the design - this is where lemlist will automatically add your prospects’ logo.

Essentially - this cold email template for web design might be used when you’re reaching out to people and companies that have a bad or “not good enough” web design, and you have new “propositions” for them.

3. Cold email template for converting website visitors

Your website visitors can be a huge gold mine for new potential clients. In addition, if you integrate various bot types on your website and connect with prospects, the interaction will be more efficient.

The vast majority of people who check your website will probably never come again or buy from you.

BUT…

That’s exactly when this email template becomes very useful.

Essentially, by using a combination of Albacross (for identifying companies that are visiting your website), and lemlist (to send cold email campaigns), you will be able to quickly gather a huge list of leads.

Subject line: You’ve checked mine so… I’ve checked yours

Bonjour {{firstName}},

My team of robots has alerted me that someone from your team visited our website...

Since every single visitor is important to us, we've decided to check what you're working on... And well... How should I say it... I'll let the photo below speak for itself
Well, you get it... We're big fans!

I'd love to get on a call with you so we can discuss how we can help each other out!

Could you please give me your two best availabilities?

Best,
Guillaume

Bottom line

So, at this point, we’ve seen how to write engaging cold emails, and some of the best sales email templates you can use for selling web design services.

BUT, even if you use one of these cold email templates for web design, sometimes you will need to follow up with your prospects. So it’s vital to learn how to do that.

So, what do you think about these 3 cold email outreach templates for web design services?

Cool, huh?

Then what are you waiting for?

Grab your free lemlist trial and try them in action!

Cold Email Software Comparison
Cold Email Software Free Trial or Plan Entry Price (billed annually) Data Enrichment Email Outreach Automation LinkedIn Outreach Automation AI-generated Content Email warm-up
Snov.io $30/mo
HubSpot Sales Hub $45/mo
Saleshandy $25/mo
Zeliq $59/mo
Apollo $39/mo
Salesloft on request
Outreach on request
Mailshake $58/mo
Reply.io $60/mo
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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
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star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
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star
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star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
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star
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star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
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star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
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Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
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Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
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Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
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star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
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Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
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Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
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star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
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Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
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160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
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Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
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square-check
14-day
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Versatility and free plan
4.2
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square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
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Best overall operational CRM
4.3
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square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
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star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
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square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
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Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
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Actions
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Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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