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Cold Emailing
3 best cold email templates for web design services that will double your revenue
You need the perfect cold email to prove to your leads that you’re the right choice, and that opening will change their lives.
With these 3 cold email templates for web design, you’ll be able to increase your lead generation.
How to write engaging cold email templates for web design services
Surely, you know how frustrating it is to spend so much time crafting cold emails only to see they’re not even being opened.
Not only are you missing out on business opportunities, but a bad execution of cold email outreach campaigns can seriously harm your email deliverability and domain.
So you need to be very mindful of the emails you’re sending out.
Follow these tips to write the perfect templates and increase your chances of booking meetings and closing deals:
A short and catchy subject line will prompt people to click on it
The first part of your email (especially the first one or two sentences) should be as engaging and possible, trigger FOMO and curiosity to increase your chances.
Cold email templates for web design services should be about them, not about you.
Do not be too promotional. One short sentence about who you are and what you do should be more than enough.
Remember - the goal of cold email campaigns is to build a relationship with someone who doesn’t know about you.
If you need more tips to write your templates, follow these 6 steps 👇
We’ve given you the basics, but now let’s take a look at actual emails we have sent and that have given amazing results.
Feel free to take these templates and make them your own!
1. “Winner of the week” cold email template for web design
This is probably one of the best-performing cold email templates for web design used by other lemlisters.
Subject line: Ideas & Feedback for {{companyName}}
Bonjour {{firstName}},
We selected {{companyName}} as our weekly winner for the "Website review and analysis" reward! 🎉
In essence, every week we choose one lucky website and we go through all the things that we could improve in order to help you guys have a more engaging website.
We usually do it with a brainstorming session with 2-3 people from our team (I've attached the photo of our meeting below).
Sarah from our team also took some more notes about all the ideas we had so if you’re free sometime next week I’d love to have a chat with you!
Have a lovely day! {{signature}}
As you can see, a screenshot of your prospect’s home page appears on the big screen.
With lemlist you can include personalized images in all of your emails to make your leads feel special and see that you have genuine interest in them. You can also include videos and landing pages!
2. “This could be your new website” cold email template
This email template is showing what you’re willing to do for your leads, you’re creating a sense of curiosity with a little preview of something they might like.
For this template, we suggest you conduct thorough research to make sure it matches the leads’ needs (themes, colors, overall appearance, etc).
Subject line: This could be your new website
Hey {{firstName}},
Why waste your time telling you what I can do for you, when I can just show you?
Here’s a photo of me with the screenshot of your new website:
Anyway, this is what we do - we create high-quality websites for other people like you at {{industry}} at a great price.
Our team had a meeting last week (as you can see on the picture above), where we evaluated your current website and wrote down some amazing ideas that can make it even better.
Essentially - a new website design will improve your conversion rates at least 10%.
Interesting to hear our feedback about your website? Let’s chat sometime next week.
Cheers, {{yourName}}
In this particular example you can definitely use one of your previous ones. For example, you can use this template, if you promote some design agency services or drag and drop website builder.
Now, here we have catchy personalization operators:
{{prospectText}} - this is the part where you write the current header that’s on your prospect’s website. This way they will recognize their new “website” faster.
Logo image on the upper left of the design - this is where lemlist will automatically add your prospects’ logo.
Essentially - this cold email template for web design can be used when you’re reaching out to people and companies whose pain point or trouble area are the visuals in their web design, and you have new proposals for them.
3. Cold email template to engage with your visitors
Your website visitors can be a huge gold mine for new potential clients.
In addition, if you integrate various bot types on your website and connect with prospects, the interaction will be more efficient.
The vast majority of people who check your website will probably never come again or buy from you.
BUT…
That’s exactly when this email template becomes very useful.
Essentially, by using a combination of Albacross (for identifying companies that are visiting your website), and lemlist (to send cold email campaigns), you will be able to quickly gather a huge list of leads.
My team of robots has alerted me that someone from your team visited our website...
Since every single visitor is important to us, we've decided to check what you're working on... And well... How should I say it... I'll let the photo below speak for itself
Well, you get it... We're big fans!
I'd love to get on a call with you so we can discuss how we can help each other out!
Could you please give me your two best availabilities?
Best, Guillaume
This template appeals to more of a warm outreach strategy. You’re contacting people who already know who you are, so you don’t have to waste time in proving your value or explaining who you are.
With this strategy you cut down on the decision making process. They don’t have to debate if they’ll go to you or not, you’re already there.
BUT, even if you use one of these cold email templates for web design, don’t just rely on the first email, make sure you follow up with your prospects to increases your chances.
If you enjoyed these templates, what are you waiting for?
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
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