Creating cold email campaigns for selling your web design services can be a tough job.
Mainly because there are thousands (if not millions) of agencies worldwide offering web design services.
So the real questions are:
How can you stand out from the crowd?
How are you engaging with your potential customers?
And finally,
Why should they choose your web design services?
If you’re looking to acquire new clients through cold outreach campaigns, then cold email templates for web design services are crucial for your future success.
If you’ve been using cold email outreach - then you probably know that getting high open and reply rates isn’t easy.
Moreover - it’s now harder than ever before.
So, the real question is, how can you make your cold email templates for web design agencies better and more engaging?
The answer lies in this article.
First, we will quickly go through the best practices of writing cold email templates, then, we will see 3 of the best and most performing cold email templates for web design services other lemlist users have been using for years while generating new clients every month.
Are you ready?
Let’s crush it!
There are millions of cold emails sent out every day.
And to be honest - it’s hard to get your email opened.
Bad execution of cold email outreach campaigns can seriously harm your email deliverability and domain.
Hence, it’s of crucial importance to understand how the cold email outreach game works.
Long story short - perfect cold email templates for web design services that will deliver real results need:
Now we've seen the basic principles of writing cold email templates for web design services - let’s see 3 of the best and most engaging templates for selling web design services.
This is probably one of the best-performing cold email templates for web design used by other lemlisters.
Subject line: Ideas & Feedback for {{companyName}}
Bonjour {{firstName}},
We selected {{companyName}} as our weekly winner for the "Website review and analysis" reward! 🎉
In essence, every week we choose one lucky website and we go through all the things that we could improve in order to help you guys have a more engaging website.
We usually do it with a brainstorming session with 2-3 people from our team (I've attached the photo of our meeting below).
Sarah from our team also took some more notes about all the ideas we had so if you’re free sometime next week I’d love to have a chat with you!
Have a lovely day!
{{signature}}
As you can see, a screenshot of your prospect’s home page appears on the big screen.
Right nou’re probably thinking:
How the hell can I go through 200 websites, take screenshots, and insert them in every image for every prospect?
The best thing about lemlist is that you actually don’t need to do that! Lemlist will automatically insert a screenshot of each website inside every email.
In this way you’re able to create hyper-personalized emails by using intriguing images that will engage with your cold prospects.
Pretty great, huh?
I recently found this email template that gave me the inspiration to create one killing cold email template for web design services.
Now to be honest with you - this is a brand-new template - so I’ve never tested it.
But following some principles, I’m sure that it will work and skyrocket your client acquisition.
Subject line: This could be your new website
Hey {{firstName}},
I know you probably don’t like cold emails, right? So to make this less awkward, here’s a photo of me with the screenshot of your new website:
Anyway, this is what we do - we create high-quality websites for other people like you at {{industry}} at a great price.
Our team had a meeting last week (as you can see on the picture above), where we evaluated your current website and wrote down some amazing ideas that can make it even better.
Essentially - a new website design will improve your conversion rates at least 10%.
Interesting to hear our feedback about your website? Let’s chat sometime next week.
Cheers,
{{yourName}}
In this particular example - I’ve used some random web design. But you can definitely use one of your previous ones. For example, you can use this template, if you promote some design agency services or drag and drop website builder.
You'll also notice that I used the same image as in the first example - but the thing is you can use whatever image you want. Just grab your mobile and shoot a picture of yourself and your team behind some laptop or screen.
Now, here we have catchy personalization operators:
Essentially - this cold email template for web design might be used when you’re reaching out to people and companies that have a bad or “not good enough” web design, and you have new “propositions” for them.
Your website visitors can be a huge gold mine for new potential clients. In addition, if you integrate various bot types on your website and connect with prospects, the interaction will be more efficient.
The vast majority of people who check your website will probably never come again or buy from you.
BUT…
That’s exactly when this email template becomes very useful.
Essentially, by using a combination of Albacross (for identifying companies that are visiting your website), and lemlist (to send cold email campaigns), you will be able to quickly gather a huge list of leads.
Subject line: You’ve checked mine so… I’ve checked yours
Bonjour {{firstName}},
My team of robots has alerted me that someone from your team visited our website...
Since every single visitor is important to us, we've decided to check what you're working on... And well... How should I say it... I'll let the photo below speak for itself
Well, you get it... We're big fans!
I'd love to get on a call with you so we can discuss how we can help each other out!
Could you please give me your two best availabilities?
Best,
Guillaume
So, at this point, we’ve seen how to write engaging cold emails, and some of the best sales email templates you can use for selling web design services.
BUT, even if you use one of these cold email templates for web design, sometimes you will need to follow up with your prospects. So it’s vital to learn how to do that.
So, what do you think about these 3 cold email outreach templates for web design services?
Cool, huh?
Then what are you waiting for?
Grab your free lemlist trial and try them in action!
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOS only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |