How To Improve Email Deliverability & Sidestep Spam Filters
You've poured your soul into crafting that flawless email but getting radio silence in return?
Subpar email deliverability might be the issue.
Stay tuned for a jam-packed guide to better email deliverability - inspired by our ‘Inside Outbound’ YouTube series.
We’ve linked it further down the post if you prefer to watch-and-learn instead.
Email Deliverability & Spam Filters In A Nutshell
When you hit 'send', your email zips through complex networks, facing off against AI-powered spam filters guarding your recipient's inbox.
The success of your email’s journey to the primary inbox is captured in email deliverability - a key metric usually expressed as a percentage.
Spam filters employ a variety of techniques to ensure emails are relevant and safe to receive.
Here's a quick rundown:
Content Filters: Scan your email's text for spam words.
Header Filters: Delve into the technical details of your email, like sender information and routing paths, to spot any signs of fraud.
Blacklist Filters: Block emails from senders who have been flagged in global spam databases.
Language Filters: Watches out for emails in unexpected languages, which might indicate spam.
Rule-Based Filters: Allows users to set custom rules for what they consider spam, adding another layer of personalization to spam detection.
What Successful Email Deliverability Looks Like
For effective email deliverability, the goal is clear: land your email in the primary inbox, not the junk or spam folder.
Different email clients have varied criteria for success.
For instance, Gmail categorizes emails into several tabs like promotions, social, and updates, in addition to the primary inbox.
Ensuring your email lands in the desired tab (the PRIMARY inbox) is crucial, especially in such a segmented environment.
How Do I Know Whether My Emails Are Being Delivered?
1. Direct Inquiry
Send a quick message to your recipients asking for confirmation of receipt.
This method is simple and direct.
Remember to give a brief contextual overview of your initial email & be polite.
Here’s an example:
Quick Check-in: AI Campaign Paid Collab Proposal
Hi there [Graphic Designer's Name], Just circling back to make sure my previous email hit your inbox. To recap, I’m planning a AI content campaign for a big client of mine, would you be interested in crafting a few comic-style graphics to support it? If you are - shoot a quick reply & I’ll send over the deets. Thanks a bunch! Cheers, [Your Name]