Over 20% of emails never reach the inbox due to being flagged as spam.
This is bad news because landing in your recipient's inbox is more crucial than ever.
Not getting through to your prospects means losing money.
In this guide, we'll help you improve your email deliverability and avoid spam filters.
Understanding the intricacies of spam detection and how to navigate them can be the difference between a successful campaign and a digital dead end. đź’€
Understanding Spam Filters is crucial in ensuring your emails reach their intended inboxes.
These filters are the gatekeepers, designed to protect users from unsolicited and potentially harmful content.
At its core, a spam filter's job is to scrutinize incoming emails against a set of criteria, which can include the sender's reputation, the email's content, and its engagement with recipients.
Spam filters use artificial intelligence and machine learning. These technologies have revolutionized spam detection. By learning from patterns in vast datasets, they can adapt to new spam tactics, making filters more effective over time
You can tailor your email campaigns to be more aligned with the criteria set by these intelligent systems, thus enhancing your chances of achieving impeccable email deliverability.
Having a hard time evading Gmail’s spam filters? Here’s how to improve email deliverability & avoid the spam folder.
When it comes to avoiding the spam folder, the words you choose can be just as important as the message you're trying to convey.
Understanding spam trigger words can effectively refine your content to ensure your messages resonate with your audience while maintaining a pristine path to their inboxes.
The use of certain Spam Trigger Words can raise red flags for spam filters, causing your well-crafted emails to be automatically categorized as unwanted.
Here's how to approach them:
Optimizing your email content is not just about avoiding spam trigger words; it's about crafting a message that is both authentic and engaging.
This balance is key to ensuring your emails are valued by recipients and treated favorably by spam filters.
Here's how to fine-tune your approach:
By optimizing your email content with these techniques, you not only sidestep spam filters but also cultivate a more meaningful relationship with your audience. This leads to an overall improvement in email deliverability and campaign success.
To further enhance your email deliverability, technical adjustments can play a significant role. These adjustments go beyond content creation and delve into the structural and authentication aspects of your email campaigns.
Let's explore the technical side:
These technical adjustments are essential for improving email deliverability. By paying attention to design, maintaining a consistent sending frequency, and ensuring proper email authentication, you're setting the stage for successful email campaigns that reach their intended targets.
At lemlist we strive to make your make your life easier. So we'll leave you a couple of tools that will save your email deliverability.
Adherence to legal procedures in email marketing is not only a matter of compliance but also an ethical practice.
By following regulations, you build trust with your audience and ensure the longevity of your marketing efforts.
Here are key legal guidelines to follow:
By adhering to legal procedures and implementing clean email marketing practices, you not only protect your business from potential fines but also establish a brand that is trustworthy and respected in the marketplace.
Before you launch any email campaign, it's imperative to ensure that your message won't end up in the spam folder. This preemptive measure can save you from the disappointment of low engagement and the negative impact on your sender reputation.
Here's how you can stay ahead of spam filters:
By conducting spam tests and interpreting the results to improve your emails, you significantly increase the chances of your campaigns reaching your audience's inboxes. It's a crucial step in a comprehensive email deliverability strategy.
Maintaining a healthy email list is crucial for ensuring high engagement rates and preserving your sender reputation. A well-managed email list can be the difference between a successful campaign and one that falters due to poor deliverability.
Here are the best practices for email list maintenance and management:
By implementing these strategies, you can keep your email list in top condition and maintain a strong connection with your audience.
A clean and well-segmented list is a key component in achieving superior email deliverability and engagement.
We cannot overstate the importance of evading spam trigger words and other strategies to improve deliverability.
Ensuring your emails reach the inbox rather than the spam folder can significantly impact your campaign's success.
Remember, the landscape of email marketing is ever-evolving. Staying informed and adapting to new best practices is non-negotiable.
As such, staying current with email marketing best practices is not just a recommendation—it's a requirement for success!
To aid in your ongoing education, here's a selection of resources and tools that can help you maintain optimal email deliverability:
How often should I clean my email list?
Cleaning your email list should be a routine process, typically done every 3-6 months, to ensure it remains up-to-date and free of inactive subscribers.
What are the best practices for avoiding spam filters?
Avoid using known spam trigger words, ensure proper email authentication, maintain a consistent sending frequency, and focus on creating valuable and relevant content for your subscribers.
Can I use "spammy" words if they're relevant to my content?
While it's best to avoid known spam trigger words, if they are essential to your content, use them sparingly and within a context that clearly communicates their relevance to your audience.
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOSÂ only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |