Cold Email Template : comment recruter des accounts executives

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Why it Works

This campaign is tailored to recruit Account Executives in Paris, specifically targeting those with experience in Business Development Representative (BDR) roles. The campaign starts by offering valuable tips for transitioning from a BDR to an Account Executive, immediately providing value to the recipient.

It then follows up with a detailed job offer, emphasizing the growth and ambition of the hiring company.

One of the standout features of this campaign is its use of conditional logic to replicate human behavior. By using conditions, the campaign can adapt its messaging based on various factors, such as the tools the recipient has experience with. This makes the outreach feel more personalized and less like a mass email, increasing the likelihood of engagement.

Learning about this Campaign

The campaign is designed not just to inform but to build trust, which is crucial in any recruitment process. By starting off with an offer of "10 tips" for career progression, the campaign immediately provides value to the recipient. This positions the sender as a helpful and knowledgeable resource, someone who understands the challenges and opportunities in transitioning from a BDR role to an Account Executive.

The use of conditional logic to personalize the messaging further enhances this trust. It shows that the sender has done their homework and is reaching out with a tailored opportunity that aligns with the recipient's skills and experience. This level of personalization makes the recipient feel valued and understood, further building trust and increasing the likelihood of a positive response.

When to Use It

This campaign is ideal for recruiting Account Executives in a localized setting. It's particularly effective for companies that have experienced rapid growth and are looking to expand their sales teams with experienced professionals.

Who Can Use It

Recruiters and hiring managers in the SaaS industry, particularly those based in Paris or other French-speaking regions, would find this campaign most useful. It's tailored to attract candidates who have experience in BDR roles and are looking to take the next step in their career.

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Grégoire Luel
Account Executive @lemlist
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