21% of millennials reported changing jobs during the year.
Gallup reported that 60% of millennials are open to finding new job opportunities.
Recruitment strategies
First, let’s understand the state of play.
Outreach as a strategy offers multiple channels that can be used to attract talent. Email, LinkedIn, groups and communities, other Social Media networks, cold calling… these usually come to people’s mind.
Of course, everything depends on the part of the world you live in, the industry, job type, etc.
Generally, email and LinkedIn are probably the two most common methods.
As far as the hiring strategy process goes, it operates something like this:
- Research and sourcing
- Outreach and getting in touch
- Interviews and tests
- Selection and hiring
- Rejection or acceptance
One of the biggest roadblocks recruiters face is the same as with any other cold email outreach professional.
Response rate.
People are being over-contacted by recruiters.
Both on email and LinkedIn. It’s a crowded space.
Whether we’re talking about developers, marketers, salespeople, or HR managers, people are frequently changing jobs for many reasons.
If you’re chasing talented people who can bring results, all these market conditions are making it harder to attract them.
Which in turn makes the recruiter’s job more challenging.
Hence, the response rate is the toughest challenge to crack.
If you’re a recruiter offering jobs on LinkedIn, and you’re asking for a CV and application after a rejection, you won’t get anywhere.
Why is research important?
Research is the most important piece of the puzzle.
You simply cannot expect a double-digit reply rate without proper research.
Good research allows you to do cool things with your cold emails and craft amazing recruiting email templates:
✅ Personalize your messages based on different skills or qualifications
✅ Get candidates excited about projects they love to do
✅ Talk about their career goals or grab their attention with potential next steps
✅ Get them pumped about working with a brand or person they admire
However, if you neglect the research, this can happen:
❌ The same old recycled message many recruiters use
❌ People ignoring and unfollowing you
❌ First-class ticket to spam and blacklists
❌ Low or non-existent response rate
Without good research, there would be no personalization. Don’t forget that.
Recruiting email templates
Let’s move on to the templates!
Wanted 2.0 version
This email is pretty straightforward.
The personalized image can make things really personal, while also adding some links in the last sentence of the email.
Every piece of text on the image can be unique for every candidate.
It just depends on how deep with personalization you want to go.
You can also include gender classification with lemlist’s liquid syntax feature.
Once the candidate clicks on the button, you can have a cool dynamic landing page in lemlist with a semi- or fully personalized video to greet the person and show them more details about the job.
You can even embed a Typeform if you need to gather additional info or just add lemcal to book an interview.
Subject line: Have you seen this {{jobPosition}}?
Hey {{firstName}},
I’m {{yourName}}, Head of Growth at {{yourCompany}}. We’re currently on a lookout for {{jobPosition}}.
We keep seeing this name. Do you happen to know him/her?
All kidding aside, we’d really like to meet you, have a talk and see if continuing your career at lemlist sounds interesting.
Let me know what you think,
{{signature}}
Don’t forget you can also create your email signature with lemlist and easily include it in all of your emails.
“Company wants you” recruiting email template
It’s a little bit subjective, but generally, this is the template that would work the best.
Secrecy in recruiter pitches seems very tiresome.
This email is straightforward about the interviews, position, and details.
Subject line: {{companyName}} wants you {{firstName}}
Hi {{firstName}},
{{icebreaker}}
I’m {{yourName}}, Chief Recruiter at {{companyName}}.
We’re looking for a {{jobPosition}} to join our team full-time. Your profile looks not only interesting, but I’d like to invite you over for an interview.
Here’s everything you need to know:
– {{quickDescription}}
– {{contractType}}
– {{Salary}}
– {{startingDate}}Let me know if you’re interested,
{{signature}}
To learn how to include icebreakers in your emails, check out this email ⬇️
This email will work best if a company they can relate to is hiring so that you can leverage this style of writing and subject line.
Video recruiting email template
One cold recruiting email template should have a video printed over it. Here’s one of such!
Subject line: We’re looking for a {{jobPosition}}
Hey {{firstName}},
My name is {{yourName}} and I’m a recruiter at {{yourCompany}}.
We’re looking for a {{jobPosition}} to join our team. Full-time gig, properly paid.
I think you might be the one. If interested, I made a quick video for you where I’ll give you the details you need.
Let me know your thoughts,
{{yourName}}
You can also add a smooth dynamic landing page here as well. Simply link an image to lead the way to that page.
How to email a recruiter if you’re looking for a job
Recruiting email templates don’t have to be just for recruiters. People who are job hunting can play with them too.
If you’re looking for a job, what’s stopping you from sending a personalized cold email to your potential boss or colleague?
A lot can happen through our inboxes.
Check out the email I sent to start working at lemlist!
Everything started with good, patient research and a personalized recruiting email template.
Just like any other quality outreach campaign.
Oh, I still owe you two recruiting email templates to help you send a cold email to a recruiter!
Cold email with a personalized video thumbnail for job seekers
Number one looks like this…
Subject line: To {{companyName}} with ❤️
Hi {{companyName}} team,
This email might sound a little unorthodox, but bear with me. 🙂
Going to be honest from the start and say I would absolutely love an opportunity to join your team.
I’m aware this email is out of the blue in your inbox, but just so you know I mean every word I wrote, here’s a quick video I made for you.
Or click here to open it.
Hope to hear from you,
{{yourName}}
The main thing to remember is that when sending this kind of email, the video has to be super representative and convince them you deserve a shot.
To make personalized images more eye-catching and to drive more clicks, add a dynamic logo to it.
Internship cold email template
In specific cases, we believe this can be a valid strategy.
Especially if you don’t have meaningful experience to brag about, but you’re confident in your work ethic and your delivery.
And that’s precisely what this email is about. You sacrifice short-term transactions for a bigger monthly check a few weeks or months later.
That being said, don’t allow being exploited!!!
Here’s the template…
Subject line: For {{firstName}} the
Hey {{firstName}},
I’m a longtime fan of {{companyName}} {{firstName}}. Just so you know it’s not a shallow line, {{Proof}}.
Have a question to ask. Is there an opportunity for a young marketer to join your team? Here’s how it could work…
Oh, and I’ll start for free. That way, you can assess my delivery with a peace of mind and, if the results are there, we can talk business.
I’m going to outwork anyone if you give me this opportunity {{firstName}}. Really mean that!
Hope to hear from you.
Nothing but the best,
{{signature}}
You might need to do some editing on this recruiting email template to tailor it to yourself because it’s critical to be authentic.
Keep in mind that {{Proof}} tag is a sentence you should use to demonstrate your motivation to join and evidence you’re in fact a true fan of the company or the person.
⚠️ To be able to dynamically personalize images like in the examples above, you need an account on lemlist. But don’t worry, you can test drive it for free. The whole thing, no credit card required.
Key takeaways
Recruiting email outreach strategy and recruiting email templates requires the same mindset as any other.
Meaningful personalization.
Not just because it boosts our response and conversion rates, but because makes our approach feel unique and human.
It allows the person reading the email to understand we’ve put some effort into it and that we’re genuinely interested in them.
Hopefully, the recruiting email templates in this article, as well as the ones you’re going to create in the future, will help improve the game we play.
Remember that it’s just the beginning, though – you may need the best employee engagement software and hard work to make the people you recruit happy and motivated.
