cold emailing

5 Cold Email Templates for Recruiters [+ Job Seekers]

lemlist team
LAST UPDATED
January 18, 2024
READING TIME
7 min.

For recruiters and seekers, cold email outreach represents a big part of their work day.

There are a few important things to keep in good check to increase the outreach impact when hunting talent... or looking for a job.

Recruitment strategies

First, let’s understand the state of play.

Outreach as a strategy offers multiple channels that can be used to attract talent. Email, LinkedIn, groups and communities, other Social Media networks, cold calling... these usually come to people's mind.

Of course, everything depends on the part of the world you live in, the industry, job type, etc.

Generally, email and LinkedIn are probably the two most common methods.

As far as the hiring strategy process goes, it operates something like this:

  • Research and sourcing
  • Outreach and getting in touch
  • Interviews and tests
  • Selection and hiring
  • Rejection

One of the biggest roadblocks recruiters face is the same as with any other cold email outreach professional.

Response rate.

When you look at the reasons why, it's quite obvious.

People are being over-contacted by recruiters.

Both on email and LinkedIn. It’s a crowded space.

Aligned with that comes the fact that 21% of millennials changed jobs two years ago, according to Gallup.

They also stated that this is more than three times the number of non-millennials who did the same.

Whether we’re talking about developers, marketers, salespeople, or HR managers, people are frequently changing jobs for many reasons.

The most concerning stat Gallup reported was that 71% of millennials are not engaged at work or aren't connected with the company.

We can debate these stats and be skeptical about them, but you can’t hide the fact that people are job-hopping more than they did before.

job-hopping and employee retention

If you’re chasing talented people who can bring results, all these market conditions are making it harder to attract them.

Which in turn makes the recruiter’s job more challenging.

Hence, the response rate is the toughest challenge to crack.

If you’re a recruiter offering jobs on LinkedIn, and you’re asking for a CV and application after a rejection, you won’t get anywhere.

These outreach efforts are sloppy and are suffocating the market, decreasing other responses.

That’s why personalization is your best option.

But, there’s also another key task you need before you press send.

That's precisely what we're going to talk about next. 👇

Why is research important?

Research is the most important piece of the puzzle.

You simply cannot expect a double-digit reply rate without proper research.

Good research allows you to do cool things with your cold emails and craft amazing recruiting email templates:

✅ Personalize your messages based on different skills or qualifications

✅ Get candidates excited about projects they love to do

✅ Talk about their career goals or grab their attention with potential next steps

✅ Get them pumped about working with a brand or person they admire

Data, data, data, we cannot make bricks without clay, see what I’m saying?

The better your research, the more eye-catching your cold email will be.

However, if you neglect the research, this can happen:

❌ The same old recycled message many recruiters use

❌ People ignoring and unfollowing you

❌ First-class ticket to spam and blacklists

❌ Low or non-existent response rate

Without good research, there would be no personalization. Never let that leave the back of your head. 😉

Recruiting email templates

Let’s move on to the templates!

Wanted 2.0 version

Last year, we launched the first version of our Wanted Recruiting Cold Email Template.

Today, I’m excited to introduce the second version.

Subject line: Have you seen this {{jobPosition}}?

Hey {{firstName}},

I'm Vuk, Head of Growth at lemlist. We're currently on a lookout for {{jobPosition}}.

We keep seeing this name. Do you happen to know him/her?
All kidding aside, we'd really like to meet you, have a talk and see if continuing your career at lemlist sounds interesting.

Let me know what you think,
Vuk

As you can see, this email is pretty straightforward.

The personalized image can make things really personal, while also adding some links in the last sentence of the email.

Every piece of text on the image can be unique for every candidate.

It just depends on how deep with personalization you want to go.

To do this, just have a separate column in your .csv file and add that tag to the image.

Another dope thing you can do to automatically put HER, HIM, or THEY (gender classification), you can leverage the liquid syntax feature in lemlist.

Once the candidate clicks on the button, you can have a cool dynamic landing page in lemlist with a semi- or fully personalized video to greet the person and show them more details about the job.

You can even embed a Typeform if you need to gather additional info or just add lemcal to book an interview.

"Company wants you" recruiting email template

It’s a little bit subjective, but generally, this is the template that would work the best.

Subject line: {{companyName}} wants you {{firstName}}

Hi {{firstName}},

I'm Vuk, Chief Recruiter at {{companyName}}.

We're looking for a {{jobPosition}} to join our team full-time. Your profile looks not only interesting, but I'd like to invite you over for an interview.

{{iceBreaker}}

Here's everything you need to know:

- {{quickDescription}}
- {{contractType}}
- {{Salary}}
- {{startingDate}}

Let me know if you're interested,
Vuk

Secrecy in recruiter pitches seems very tiresome.

This email is straightforward about the interviews, position, and details.

In the {{iceBreaker}} tag you can add a column to your .csv file and have a personalized sentence for each candidate.

This email will work best if a company they can relate to is hiring so that you can leverage this style of writing and subject line.

Video recruiting email template

One cold recruiting email template should have a video printed over it. Here's one of such!

Subject line: We're looking for a {{jobPosition}}

Hey {{firstName}},

My name is Vuk and I'm a recruiter from lemlist.

We're looking for a 🔥 {{jobPosition}} to join our team. Full-time gig, properly paid.

I think you might be the one. If interested, I made a quick video for you where I'll give you the details you need.
Recruiting email templates
Let me know your thoughts,
Vuk

You can also add a smooth dynamic landing page here as well. Simply link an image to lead the way to that page.

Here's a quick preview with a few labels so you know what's what here and why we call it a DYNAMIC landing page.

lemlist dynamic landing page

How to email a recruiter if you're looking for a job

Recruiting email templates don’t have to be just for recruiters. People who are job hunting can play with them too.

If you’re looking for a job, what’s stopping you from sending a personalized cold email to your potential boss or colleague?

A lot can happen through our inboxes.

Check out the email I sent to start working at lemlist!

successful candidate email template

Guillaume invited me for an interview.

We started talking and agreed to do a project together.

Everything started with good, patient research and a personalized recruiting email template.

Just like any other quality outreach campaign.

Oh, I still owe you two recruiting email templates to help you send a cold email to a recruiter!

Cold email with a personalized video thumbnail for job seekers

Number one looks like this...

Subject line: To {{companyName}} with ❤️

Hi {{companyName}} team,

This email might sound a little unorthodox, but bear with me. :)

Going to be honest from the start and say I would absolutely love an opportunity to join your team.

I'm aware this email is out of the blue in your inbox, but just so you know I mean every word I wrote, here's a quick video I made for you.
Recruiting email templates
Or click here to open it.

Hope to hear from you,
Vuk

The main thing to remember is that when sending this kind of email, the video has to be super representative and convince them you deserve a shot.

To make personalized images more eye-catching and to drive more clicks, add a dynamic logo to it.

Internship cold email template

In specific cases, I believe this can be a valid strategy.

Especially if you don’t have meaningful experience to brag about, but you’re confident in your work ethic and your delivery.

And that’s precisely what this email is about. You sacrifice short-term transactions for a bigger monthly check a few weeks or months later.

That being said, don’t allow being exploited!!!

Here’s the template...

Subject line: For {{firstName}} the 💪

Hey {{firstName}},

I'm a longtime fan of {{companyName}} {{firstName}}. Just so you know it's not a shallow line, {{Proof}}.

Have a question to ask. Is there an opportunity for a young marketer to join your team? Here's how it could work...
Oh, and I'll start for free. That way, you can assess my delivery with a peace of mind and, if the results are there, we can talk business.

I'm going to outwork anyone if you give me this opportunity {{firstName}}. Really mean that!

Hope to hear from you.

Nothing but the best,
Vuk

You might need to do some editing on this recruiting email template to tailor it to yourself because it's critical to be authentic.

Keep in mind that {{Proof}} tag is a sentence you should use to demonstrate your motivation to join and evidence you're in fact a true fan of the company or the person.

⚠️ MIND THE RULE: To be able to dynamically personalize images like in the examples above, you need an account on lemlist. But don't worry, you can test drive it for free. The whole thing, no credit card required.

START YOUR FREE TRIAL

Bottom line

Recruiting email outreach strategy and recruiting email templates, at least to me, requires the same mindset as any other.

Meaningful personalization.

Not just because it boosts our response and conversion rates, but because makes our approach feel unique and human.

It allows the person reading the email to understand we've put some effort into it and that we're genuinely interested in them.

Hopefully, the recruiting email templates in this article, as well as the ones you're going to create in the future, will help improve the game we play.

Remember that it's just the beginning, though - you may need the best employee engagement software and hard work to make the people you recruit happy and motivated.

lemlist team
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Multichannel Expert

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Per user / 5 SENDING EMAIL
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Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
144
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Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
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More than 10 users?

Multichannel Expert

$
79
/ MO
Per user / 5 SENDING EMAIL
Everything in Email Pro
Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
129
/ MO
Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
Dedicated account manager (4+ seats)

More than 10 users?

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