How Speechmatics goes from GTM idea to live outbound in 5 mins with lemlist & Skoll

Speechmatics builds the speech technology behind voice AI apps worldwide. Its real-time API helps businesses turn speech into text across languages, accents, and dialects.

Its sales and business development teams couldn't work every relevant account individually. Christopher Saner, who leads Revenue Operations, wanted to keep reps focused on their highest-priority accounts while reaching more of the market through automated outreach.

lemlist gave them multichannel outreach automation and a place to manage the conversations coming back. Skoll, their AI workflow partner, connected prospecting and campaign preparation to that setup, helping the team get more relevant campaigns into lemlist with less manual work.

We sat with the Speechmatics & Skoll team to unwrap how they put the pieces together.

The challenge: Reach more accounts than reps could reach manually

Speechmatics already had a focused approach to its top accounts. Reps worked with carefully selected companies, giving them the attention a technical sale needs.

But that left a much larger market to explore.

Every new audience meant finding companies, identifying technical decision-makers, enriching contact details, writing messages, and setting up the campaign.

Christopher estimates that the team spent:

• •

  10 hours per week on prospect list building,

• •

  5 hours per week on campaign creation and messaging,

leading to up to 15 hours of manual GTM work per rep.

The team needed a quicker way to answer practical questions: Which markets respond? Does the message land differently with a CTO or CPO? Where should reps spend more time?

lemlist became the tool for running those tests through automated outreach.

Why lemlist: Reach buyers where they actually spend time

Speechmatics already used Salesloft for outreach involving its BDRs and account executives. For its broader prospecting approach, a key gap was LinkedIn automation.

Many of the voice AI companies Speechmatics targets are young. Their technical leaders are active on LinkedIn, making it an important place to start conversations.

LinkedIn is the primary place where these people are going to be living. So being able to engage them on LinkedIn is essential.

- Christopher Saner, RevOps Leader @Speechmatics

lemlist gave Speechmatics a way to automate those interactions and combine them with email. Together with Skoll, it connects audience discovery with outreach and follow-up.

For me, it’s having the LinkedIn automation side, more versatility. That’s forward-looking and adapts to how modern sales and outbound work.

- Christopher Saner, RevOps Leader @Speechmatics

Solution: Skoll prepares the audience and messaging, lemlist puts the campaign into action

1. Preparing the audience & campaigns in Skoll

Christopher starts by describing the target market, ICP, and campaign goal in Skoll's conversational AI interface.

Skoll translates that brief into an automated workflow:

• •

  Searches across 25 data sources, including lemlist’s 650M+ lead database

• •

  Identifies and scores relevant companies that match Speechmatics’ targeting criteria

• •

  Enriches decision-maker contacts with email and phone number

From there, Skoll uses Speechmatics’ product knowledge, proven messaging, and preferred calls to action to prepare the sequence.

Nothing really beats hitting a relevant company and a relevant person with a relevant product. You can personalize as much as you like, but if those other things aren’t true, it’s meaningless.

- Christopher Saner, RevOps Leader @Speechmatics

Once the team is happy, Skoll automatically prepares the campaign in lemlist in the same chat, including contacts, personalization variables, sequence steps, and sender assignments. This removes hours of manual work the Speechmatics team would usually spend moving from prospecting to execution.

2. Automating multichannel sequences with lemlist

Automating outreach on multiple channels lets the team reach relevant people beyond the accounts its reps can work individually, with follow-ups built into the sequence.

Speechmatics uses lemlist to automate LinkedIn actions. Their strategy is pretty straightforward:

1. 1.

   Visit the prospect's profile.

2. 2.

   Send a connection request.

3. 3.

   Follow up with a message a few days later.

   

Pro tip: The team uses lemlist's A/B testing to compare connection requests with and without a note.

That flexibility is part of what Christopher values. Speechmatics team adds email steps to the LinkedIn mix as needed while keeping LinkedIn central for this audience.

3. Landing messages in front of the audience

Speechmatics knows that even a great sequence needs to reach the inbox to work.

With lemlist’s Deliverability Hub and lemwarm, the team can check the health of its sending accounts, monitor its reputation, and spot issues that could send emails to spam.

For Christopher, that means a clear view of email health as the team scales its outreach.

The results: 3× higher reply rates than with Salesloft

Before adopting the combined workflow, Speechmatics estimated that reps spent up to 15 hours each week on prospect research, list building, and campaign preparation.

With Skoll and lemlist connected, the team can prepare an outbound campaign in minutes, making it easier to test new markets and messaging approaches.

Early campaigns we were running with Salesloft had response rates around 5–6%. Then we did one with lemlist and Skoll that took us up to a 20% reply rate.

- Christopher Saner, RevOps Leader @Speechmatics

Skoll handles campaign preparation, while lemlist runs multichannel outreach and follow-ups. Reps can stay focused on priority accounts while the team explores new audiences and identifies where there’s interest.

It does what we’re trying to do simply, and it keeps adding new features and functionality that help us reach our buyers.

- Christopher Saner, RevOps Leader @Speechmatics

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