Email connects. LinkedIn builds trust.
WhatsApp pushes deals.

Add the world’s #1 messaging app in your outreach to re-engage leads & drive pipeline.

Automate WhatsApp outreach
Available as paid add-on on Multichannel Pro+ plans.
20,000+ sales teams* use lemlist to book meetings
*Not for show. They're running sequences right now.

Wait, WhatsApp in sales?
Yep. 2B users. 98% opens. 30%+ replies.

Reduce no-shows
Re-book meetings
Cut post-demo silence
Rebuild the connection
Re-engage past leads

Reduce no-shows

No WhatsApp step

30% of prospects ignore booked meetings.

With WhatsApp step

Reconfirm attendance with a simple WhatsApp nudge.

Re-book meetings

No WhatsApp step

Chasing no-shows on 1 channel feels pushy.

With WhatsApp step

A casual WhatsApp ping makes rebooking easy and natural.

Cut post-demo silence

No WhatsApp step

Ghosting after an already done demo call stalls your deal.

With WhatsApp step

A friendly WhatsApp follow-up keeps the conversation alive.

Rebuild the connection

No WhatsApp step

Often inbox feels too crowded, and LinkedIn feels too formal.

With WhatsApp step

Quick WhatsApp congratulations make reconnecting effortless.

Re-engage past leads

No WhatsApp step

Old leads get lost in clutter, even as new opportunities.

With WhatsApp step

WhatsApp lets you resurface with timely updates and ensure replies.
It works really well for building a relationship. LinkedIn can feel very business-like, whereas WhatsApp is more about networking and relaxed conversations.
Alex Algret
CEO of  Storytodoc

Make WhatsApp outreach safe, scalable, & personal with lemlist.

Get the right WhatsApp numbers

lemlist’s waterfall enrichment finds phone numbers from the best providers, so your messages get through.
Pull numbers straight from LinkedIn or lemlist’s database, and only pay successful finds.

Mix easily with other channels

Blend WhatsApp step with emails, LinkedIn actions, and calls in a single, multichannel sequence.
Once set up, lemlist runs all steps on autopilot, adapting them based on lead’s engagement.

Make every message feel personal

Personalization goes beyond {{firstName}}.
Add custom updates, achievements, meeting schedules, etc., and make every WhatsApp message unique.
lemlist auto-adjusts messages for each lead, so every conversation feels manually written.

Stay safe as you scale

Sending relevant messages to the right people, helps you avoid bans from recipients.
On top of that, lemlist automatically warms up your account in the background, so WhatsApp doesn’t get suspicious about your sending volume.

Track conversations from 1 place

Manage all engagement with a lead across email, LinkedIn, calls, and WhatsApp within a single chat.
Stay on top of every conversation without switching tabs or losing track.
Automate WhatsApp outreach
Available as paid add-on on Multichannel Pro+ plans.
WhatsApp is less saturated, it’s the future.
We’re all going to end up there .
Julien Guy
B2B Prospecting & Sales at startMeUp

WhatsApp is the new sales edge.
Join lemlist’s community to stay ahead.

Share

Drop your wins, fails, and hacks so others can learn (and so can you).

Learn

Get first dibs on new features + real outreach tactics that actually work.

Build

Help shape how WhatsApp prospecting is done. Your feedback = the future.
Join lemlist WApp community

Ready, set, WhatsApp.

PLAYBOOK

How top sales teams use WhatsApp to close deals faster

Learn More
TEMPLATES

Ready-to-send WhatsApp prospecting message templates

Learn More

Frequently Asked Questions

Why personal WhatsApp number instead of professional?

Personal numbers give you more flexibility: you can start sending right away without waiting for template approvals or going through heavy setup. As long as you respect Meta’s guidelines, like messaging only relevant contacts with relevant content, you can scale your outreach in a way that feels less rigid than with business accounts.

How do I add WhatsApp steps to my campaigns?

When building a sequence, you can add a WhatsApp step, just like an email, LinkedIn, or call. It’s available on the Multichannel Expert and Enterprise plans, once the WhatsApp add-on is activated.

What happens if I want to handle WhatsApp manually?

Every WhatsApp step can be set as a manual task instead of being sent automatically. This gives reps flexibility when a more personal, case-by-case touch is needed.

Can I see WhatsApp stats in my campaign reports?

Yes, WhatsApp performance metrics (messages sent, replies, and engagement) are included in campaign analytics and lead scoring. You’ll see the impact of WhatsApp next to email and LinkedIn steps.

How to reduce chances of getting banned?

Every WhatsApp add-on includes automatic warm-up. lemlist slowly increases your daily send volume and monitors account health to keep you safe from WhatsApp limits. At the same time, it’s on you to only contact relevant leads with relevant message - smart sending is what truly protects your account long term.

Does WhatsApp sync with my CRM?

Yes, conversations and activities are synced back to your CRM, allowing your team to view the full timeline of outreach. This keeps WhatsApp fully integrated into your workflow without extra tools.

How much does WhatsApp cost in lemlist?

WhatsApp is available as a $20 add-on per seat, per month. It’s not included in the free trial, but can be activated by the team admin on Multichannel Expert or Enterprise plans. Seats can be added at any time from the Billing or Sender settings.