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Sales Strategy
15 Best Lead Generation Tools (2024 Update)
lemlist team
July 25, 2024
|
7 min. read
lemlist team
LAST UPDATED
April 4, 2024
READING TIME
7 min.
Your marketing automation software, particularly lead generation tools can increase your qualified leads by 451%.
However, before you start allocating your marketing budget for the quarter, you need to compare and find the right lead-generation tools for your needs.
This article will review 15 tools and outline their pros and cons so you can make an informed decision.
What is a Lead Generation Tool?
A lead generation tool is any software used to automate the process of generating leads.
Popularly referred to as lead generators, these tools help scale the process of acquiring both inbound and outbound leads.
Depending on your business needs, the type of lead generation tool you’ll use will differ from what another company would use. However, their benefits are immense.
Some of the reasons why businesses use these tools are;
It reduces the workload: Rather than having your team manually send hundreds of emails each week or track the number of calls and responses, a lead generation tool speeds up the process. This way, your team can focus on other crucial tasks like personalized demos.
Improves engagement: Through the personalization and targeting that comes with acquiring these leads, lead generation tools that focus on communication can help improve engagement rates. Your prospects can proceed down the sales funnel while receiving highly targeted content.
Provides detailed insights and data: Lead generators often come with an analytics dashboard where you can track the performance of your lead generation strategies. With these metrics, you can understand what works versus what doesn’t and improve it over time.
The Best 15 Lead Generation Tools in 2024
There are different types and categories of lead-generation tools. Here are a few with high reviews and ratings you should consider using in 2024;
The Best Email Finders and Verifiers
If your primary goal is to find emails of prospects you can add to your sales funnel, these are the top email finders and verifiers you can purchase;
In addition to the job title, name and LinkedIn profile, the tool also provides an email address. Simply enter the name of the person and the company name.
It will search through the web, find their company email address and then verify the email so you’re sure of a high email deliverability.
Pricing
The tool has a 14-day free trial that allows you to try out this feature and more for free.
If you’d like to subscribe to a paid plan, the pricing starts at $59/month.
✅ Pros
You have more tools like LinkedIn outreach, a cold email generator, a custom landing page, a cold call tool and more in one plan
Email addresses are verified and those that can’t be are highlighted so you’re in the loop
Email A/B testing and warmup for deliverability
Extensive reporting and data analytics for campaign performance
Integrations to add the leads to your existing database or Google Sheets
A free trial for you to explore
❌ Cons
There is no plan exclusive to the email finder alone.
2. Hunter.io
Hunter.io, quite similar to lemlist, allows you to find any company email address with a name and company.
However, you have to streamline the search with the email finder.
If you’d like to find multiple people across different industries, there is also a bulk email finder.
Here, you’d have to upload a CSV with the names and it will reconfigure the file.
Pricing
While it has a free plan, the pricing starts at $34/month.
✅ Pros
Email finder for bulk searches
A free plan is available
Multiple integrations when you need to migrate your database
❌ Cons
The paid plan has limited features and there’s no multi-channel outreach
No AI assistant to help with cold email templates
3. Rocket Reach
This software tool provides valid email addresses via a Chrome extension.
It does this by scanning over millions of profiles and offering those most relevant to your search. There’s also a bulk email search that allows you to get thousands of prospects in one search.
You can also get other contact information like LinkedIn and phone numbers.
Pricing
The pricing model is different because instead of a free trial or plan, you get five free searches per month. The paid plan starts at $39/month.
✅ Pros
Five free searches every month
A bulk search option to find a lot of users
❌ Cons
Email look-ups are limited - even on a paid plan
There is no specific email verifier feature available
There are no outreach options like emails or sequence-building
The Best LinkedIn Outreach Tools
If you’re looking to specifically find LinkedIn contacts and reach out to them, some lead generation tools designed specifically for this include:
4. Sales Navigator
LinkedIn has its own lead generation and nurturing tool that provides you with prospects and helps you push them further down your sales funnel.
You can automate messages, send connection requests, run ads and so much more.
Oftentimes, you don’t even need to search because it recommends leads to you.
Source: Martech
Pricing
The pricing isn’t disclosed. However, all plans have a free trial you can explore.
✅ Pros
There is an indicator to show you when a message has been read or not
You get the full picture of what your prospects do
Recommendations for new prospects that fit your search criteria
A free trial on each plan
❌ Cons
There is no lead-capturing form when running ads
Results can be incorrect especially when searching by topics
It is relatively expensive
5. Snov.io
Snov.io is a lead generation tool that scans the web and compiles hundreds of LinkedIn leads for you along with their business email address.
All you have to do is install the Chrome extension and you can collect these leads. It also verifies the LinkedIn profile and email addresses it collects.
While it is very efficient especially when paired with a sales navigator, this tool can get quite expensive. This is because each LinkedIn search costs you credits.
Pricing
There’s a trial plan and the paid plan starts at $30/month.
✅ Pros
Simple interface
You can find emails and build email sequences
❌ Cons
You can only acquire LinkedIn addresses, you can’t send them a message
It is quite expensive
We recommend, especially when on a budget, to use lemlist because, while you can find emails and LinkedIn profiles for the same price, there’s also an option to send automated LinkedIn messages directly from the tool.
Best Cold Email and Cold Call Outreach Tools
When you need to send out cold emails directly to your prospects, you need an email marketing and outreach tool.
Our top recommendations include:
6. Close
While it is more of a CRM tool, Close is one of the best options available for sending out cold emails and calls.
This is why many sales teams incorporate it in their strategy.
You have access to store your leads and contact them. There are email templates you can take advantage of and you can make calls directly from the platform.
The tool also allows you to set up multiple concurrent workflows.
Pricing
While the pricing plan starts at $49/month for each user, there is a free trial so you can see if it really works for you.
✅ Pros
Automatic email sync so all communications from the platform are tracked
You can get detailed reports and customize to see the data you need
Integrate it with your other in-house applications and software
❌ Cons
It can get relatively expensive, especially for teams on a budget
There is no warmup or deliverability booster like Lemlist
You cannot include custom images or attachment
No A/B testing
7. Overloop
Overloop is another outreach platform that allows you to carry out multi-channel campaigns like LinkedIn automation, cold emails, cold calls and more.
It also has an email finder but unlike lemlist, there is no email verifier.
You can set up three running campaigns at the same time and track their progress.
Pricing
There is a free trial to try out and the paid plan starts at $49/month per user.
✅ Pros
You can set up multi-channel campaigns from this service
It integrates seamlessly with sales automation tools
It has an email finder and a custom tracking domain to improve your email deliverability
❌ Cons
The call feature is very limited
There’s a learning curve you have to overcome at first
Support can be slow compared to other services
8. Outreach
Outreach is a sales engagement tool that automates lead generation and nurturing workflows.
So whether you’re prospecting or just about to close a deal, this tool is quite handy. You can create different types of campaigns and get detailed analytics on how well they are doing.
It’s particularly good for teams because the manager can have a full admin view of every activity and progress you’re making towards lead generation.
Pricing
Unfortunately, there is no free trial or free plan. Even the paid strategy is only available on request making it non-transparent.
✅ Pros
Detailed analytics and dashboards for reporting
Multiple campaign options
A/B testing is available and there are helpful email templates
❌ Cons
Integration issues especially with non-popular CRMs
No free trial or free plan
No transparent pricing
9. Hubspot
Being a very popular CRM, Hubspot helps its users generate new leads via landing pages, custom forms, a dashboard for tracking sales and lead-scoring projects as well as a contact management system.
It also has a very powerful marketing and sales automation system where you can create several workflows.
While it is the perfect tool for businesses who want to scale on one platform, it gets expensive fast.
Pricing
The pricing for small teams starts at $20/month and it can go as high as $3000/month.
Fortunately, there is a free plan
✅ Pros
It comes with a content management system
Simple user experience
Has multiple features you can use to generate leads
There is a free plan
❌ Cons
It only has annual subscriptions - so you have to commit for a whole year
There are very limited features on the lower plans. For example, no A/B testing on small team plans
It can get expensive very quickly - the more features you need, the more you’ll pay
The Best PPC Lead Generation Tools
To run PPC tripwires and ads, you need certain outbound lead generation tools designed for this purpose alone.
Usually, they offer you keywords along with a myriad of other tools.
Some of them include;
10. SEMRush
SEMRush is a software designed to improve your lead generation through PPC, SEO and content marketing.
There is an agency directory that you get listed on to receive new leads. You can also manage projects, create workflows and organize the data you get on the app itself.
The software provides keywords for your PPC campaigns based on searches, tips on how to improve your website for inbound SEO as well as competitor insights so you stay on top of the market.
Pricing
There’s a free plan but if you’d want to upgrade, the paid plan starts at $109 per month.
✅ Pros
Daily tracker for your rankings
You get opportunities to improve PPC campaigns and SEO too
A free forever plan with limited searches
Competitor analysis especially in over-saturated markets
❌ Cons
The paid plan is very expensive
Might not be ideal for small businesses
11. Google Ads
Designed specifically to drive traffic to your website, Google Ads is an efficient lead-generation tool for awareness and acquisition.
It helps you get your product to the right audience with high-precision targeting.
Simply bid for certain keywords on the tool and if you’re the winning bid, when anyone searches for that keyword on Google, your ad is displayed as the first result.
Pricing
Pay per click model
✅ Pros
The results are very fast
You’re guaranteed to show up in front of the right people
There’s no fixed budget like software services - you bid what you can afford
❌ Cons
Whenever someone clicks on your ad, you have to pay
It is very competitive as other companies can outbid you
You need to compliment it with a very high-quality landing page
12. Leadpages
Since you need a landing page and forms for your PPC campaigns, lead magnets and other lead generation strategies, lead pages are a tool that helps you take care of that.
It is easy to use as you don’t need any knowledge of coding to set it up.
Pricing
There’s a 14-day free trial and the paid plan starts at $37 per month.
✅ Pros
Extensive template library for forms and landing pages
A very flexible builder that requires no code
Detailed analytics for decision-making
❌ Cons
Not a lot of customisation
Limited customer support
13. HootSuite
For social media PPC campaigns, Hootsuite is a tool that allows you to manage these ads because they help you generate leads from your social media.
You can set up Facebook, Instagram, and even Google Ads.
These could be story ads, video ads, messenger ads or even a display ad.
Choose to push out these campaigns in bulk or send them out individually.
✅ Pros
Seamlessly integrates with design tools like Canva
Schedule and publish ads directly from the app
Cross-post content across multiple social media profiles
30-day free trial
❌ Cons
No free plan
You need a credit card for the free trial
Support can be very slow to respond
14. Turnstile by Wistia
Generating leads through your videos is a unique way to switch up the game. This app allows you to collect emails from the videos you embed on your website.
Think webinars, podcasts and other resources you’ve offered for free.
Pricing
To access this new product by Wistia, you need to be on the Plus plan which is priced at $19/month.
✅ Pros
You can edit how and when you want the form to display
Connect your email marketing platforms for seamless follow-up
Analytics to give insights on best-performing videos
❌ Cons
There is no free plan or free trial for this product
15. Calendly
If your sales team needs to book several calls, streamline the process by allowing them to send a link with their availability.
This tool helps teams reduce hours spent in call bookings and even has a workflow for automated reminders to both parties.
Pricing: You can enjoy the free plan for basic bookings and if you prefer a more sophisticated option, the paid plan starts at $10 per month.
✅ Pros
Excellent calendar integrations
Detailed workflows
Work across multiple time zones
Pre-meeting notes and pointers
Free plan
❌ Cons
The mobile app is limited compared to the web version
Group scheduling is limited
Wrapping Up
When choosing a lead generation tool, you need to compare features and find one within your budget.
A tool like Lemlist combines multiple features like LinkedIn outreach, cold calls, cold emails, automated sequences and email finders for a fixed price.
If you're not satisfied with Mailshake - then one of those alternatives will be the perfect fit for you. We've tried the 5 best Mailshake alternatives, and this is our in-depth feedback and comparison.
Struggling with a low cold email conversion rate? Maybe you’re just reaching out to the wrong people. In this article, you’ll find out how to define your B2B target audience, so you can book more meetings and grow your business.
Mihaela Cicvaric
Jul 25, 2024
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