Your marketing automation software, particularly lead generation tools can increase your qualified leads by 451%.
However, before you start allocating your marketing budget for the quarter, you need to compare and find the right lead-generation tools for your needs.
This article will review 15 tools and outline their pros and cons so you can make an informed decision.
What is a Lead Generation Tool?
A lead generation tool is any software used to automate the process of generating leads.
Popularly referred to as lead generators, these tools help scale the process of acquiring both inbound and outbound leads.
Depending on your business needs, the type of lead generation tool you’ll use will differ from what another company would use. However, their benefits are immense.
Some of the reasons why businesses use these tools are;
It reduces the workload: Rather than having your team manually send hundreds of emails each week or track the number of calls and responses, a lead generation tool speeds up the process. This way, your team can focus on other crucial tasks like personalized demos.
Improves engagement: Through the personalization and targeting that comes with acquiring these leads, lead generation tools that focus on communication can help improve engagement rates. Your prospects can proceed down the sales funnel while receiving highly targeted content.
Provides detailed insights and data: Lead generators often come with an analytics dashboard where you can track the performance of your lead generation strategies. With these metrics, you can understand what works versus what doesn’t and improve it over time.
The Best 15 Lead Generation Tools in 2024
There are different types and categories of lead-generation tools. Here are a few with high reviews and ratings you should consider using in 2024;
The Best Email Finders and Verifiers
If your primary goal is to find emails of prospects you can add to your sales funnel, these are the top email finders and verifiers you can purchase;
In addition to the job title, name and LinkedIn profile, the tool also provides an email address. Simply enter the name of the person and the company name.
It will search through the web, find their company email address and then verify the email so you’re sure of a high email deliverability.
The tool has a 14-day free trial that allows you to try out this feature and more for free.
If you’d like to subscribe to a paid plan, the pricing starts at $59/month.
You have more tools like LinkedIn outreach, a cold email generator, a custom landing page, a cold call tool and more in one plan
Email addresses are verified and those that can’t be are highlighted so you’re in the loop
Email A/B testing and warmup for deliverability
Extensive reporting and data analytics for campaign performance
Integrations to add the leads to your existing database or Google Sheets
A free trial for you to explore
There is no plan exclusive to the email finder alone.
Hunter.io, quite similar to lemlist, allows you to find any company email address with a name and company.
However, you have to streamline the search with the email finder.
If you’d like to find multiple people across different industries, there is also a bulk email finder.
Here, you’d have to upload a CSV with the names and it will reconfigure the file.
While it has a free plan, the pricing starts at $34/month.
Email finder for bulk searches
A free plan is available
Multiple integrations when you need to migrate your database
The paid plan has limited features and there’s no multi-channel outreach
No AI assistant to help with cold email templates
3. Rocket Reach
This software tool provides valid email addresses via a Chrome extension.
It does this by scanning over millions of profiles and offering those most relevant to your search. There’s also a bulk email search that allows you to get thousands of prospects in one search.
You can also get other contact information like LinkedIn and phone numbers.
The pricing model is different because instead of a free trial or plan, you get five free searches per month. The paid plan starts at $39/month.
Five free searches every month
A bulk search option to find a lot of users
Email look-ups are limited - even on a paid plan
There is no specific email verifier feature available
There are no outreach options like emails or sequence-building
The Best LinkedIn Outreach Tools
If you’re looking to specifically find LinkedIn contacts and reach out to them, some lead generation tools designed specifically for this include:
4. Sales Navigator
LinkedIn has its own lead generation and nurturing tool that provides you with prospects and helps you push them further down your sales funnel.
You can automate messages, send connection requests, run ads and so much more.
Oftentimes, you don’t even need to search because it recommends leads to you.
The pricing isn’t disclosed. However, all plans have a free trial you can explore.
There is an indicator to show you when a message has been read or not
You get the full picture of what your prospects do
Recommendations for new prospects that fit your search criteria
A free trial on each plan
There is no lead-capturing form when running ads
Results can be incorrect especially when searching by topics
It is relatively expensive
Snov.io is a lead generation tool that scans the web and compiles hundreds of LinkedIn leads for you along with their business email address.
All you have to do is install the Chrome extension and you can collect these leads. It also verifies the LinkedIn profile and email addresses it collects.
While it is very efficient especially when paired with a sales navigator, this tool can get quite expensive. This is because each LinkedIn search costs you credits.
There’s a trial plan and the paid plan starts at $30/month.
You can find emails and build email sequences
You can only acquire LinkedIn addresses, you can’t send them a message
It is quite expensive
We recommend, especially when on a budget, to use lemlist because, while you can find emails and LinkedIn profiles for the same price, there’s also an option to send automated LinkedIn messages directly from the tool.
Best Cold Email and Cold Call Outreach Tools
When you need to send out cold emails directly to your prospects, you need an email marketing and outreach tool.
Our top recommendations include:
While it is more of a CRM tool, Close is one of the best options available for sending out cold emails and calls.
This is why many sales teams incorporate it in their strategy.
You have access to store your leads and contact them. There are email templates you can take advantage of and you can make calls directly from the platform.
The tool also allows you to set up multiple concurrent workflows.
While the pricing plan starts at $49/month for each user, there is a free trial so you can see if it really works for you.
Automatic email sync so all communications from the platform are tracked
You can get detailed reports and customize to see the data you need
Integrate it with your other in-house applications and software
It can get relatively expensive, especially for teams on a budget