[Email deliverability checklist] Make sure people read your emails
There would be no great reply and conversion rates without decent email deliverability.
Precisely why we're introducing the finest email deliverability checklist ever created. It contains every trick in the playbook to maximize deliverability, understand how to do an audit of your email-sending reputation, and make sure your cold emails land on top of anyone's inbox... consistently!
Email providers are carefully assessing whether or not your prospects are engaging with the emails you send them. The only way to facilitate engagement and get replies is to focus these emails on your prospects and their needs. In other words, make them unique and well-structured.
◻️ Don't use complex HTML!
◻️ Don't use fancy signatures - there's no need.
◻️ Don't add any attachments to your emails. If you need to send a file, just use links (e.g. Google Drive). 😉
◻️ Don't use spam trigger words and phishing phrases (WIN, free, viagra 😂 etc...).
◻️ Don't use ALL CAPS IN YOUR SUBJECT LINE.
◻️ Always personalize cold emails.
◻️ Use liquid syntax for ultra-personalization (e.g. when you want to automatically change intro lines for different audience verticals).
◻️ Use spin syntax if your lists are bigger than 300 people (e.g. where you have 4 different intro lines and they will spin in random order).
◻️ Always A/B test in order to know what works best for you.
Maintain a good reputation
Avoiding spam filters comes down to ensuring your email reputation stays intact by following the guidelines email providers have provided you with.
◻️ Volume: Do not go over the limit of your email provider. Ideally, keep the number of emails sent between 50 and 200 per sender per day. If you need to deliver more emails, it's best to use multiple senders.
◻️ Consistency: If you didn't send any emails, but then all of a sudden you start blasting 500 emails every day, you're gonna run into trouble. Try to establish a process with consistent daily volumes. When you need to increase it, go step by step.
◻️ Keeping a good ratio: From email sent to email received.
◻️ lemwarm = deliverability booster. Make sure to set up the email warm-up feature within lemlist. It will help you keep a higher ratio from email sent to email received.
◻️ Sending speed: Never send all emails at the same time - use a system allowing you to spread them throughout the day.
You can have the best cold email template or the most awesome list in the world. You can write a fantastic subject line and have the clearest call to action. Heck, you can have the greatest product ever.
But if people don't see your email, it will all be in vain.
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.