7 Best B2B intent data providers to consider in 2026 for your outbound

What kills B2B sales pipeline isn’t a lack of leads – it’s the failure to seize the right sales opportunity at the right time. Here’s what this looks like in practice for your team: 

• SDRs waste hours chasing cold leads with little or no buying interest
• Account executives get ghosted because they reached out too late. 
• RevOps teams deal with inconsistent sales cycles. 

The result? Bloated pipeline, missed opportunities, and low conversion rates that stall business growth. According to research, the traditional spray-and-reach outreach technique yields only a 2-3% response rate, with most responses being rejections or unsubscribes.

So, how do you avoid this problem? The answer is simple — intent data. A 2024 study revealed that 55% of sales leaders saw an increase in lead conversion after using intent data. Website visits, hiring signals, funding news, social engagement, name it. These data help you identify accounts that are more likely to be exploring options, enabling reps to prioritize outreach more effectively. 

But where do you get this data? This article compiles a list of the seven best B2B intent data providers to help you capture sales opportunities at the right moment. Let’s get started.

 What is Intent Data and How Does It Work?

Intent data or intent signals are the digital cues that tell you about a prospect’s web behavior, particularly an interest in a product or service. They let you know more about a prospect and reveal whether they’re actively considering your products or similar solutions. 

Think of B2B intent data as the trail of evidence left by your prospects when searching for a solution online. They offer insights into what a potential customer is seeking, the problem they’re facing, and the solutions they’re exploring. These signals include website visits, hiring signals, job changes, expansion or relocation, content downloads, social media interactions, and more.

Sales and marketing teams can use these signals to recognize a prospect’s level of interest and reach out to them at the right time, even before they contact a competitor. This allows them to prioritize their outreach efforts to the people who matter most, resulting in an efficient sales and marketing strategy. 

Types of Intent Data

Not all intent data is the same. While some offer insights into a prospect’s activity on your platform, others go beyond it. In this section, we’ll dig into the various types of intent data. 

Types of intent data overview

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Types of intent data

First-party data

• Page views
• Social media interaction
• Form fills
• Email interaction
• Product use

Second-party data

• Partner website and platforms
• Review sites
• Events

Third-party data

• Topic intent data
• Competitive research activities

First-party data 

This is the data a business collects about a user on its website and other platforms. It’s sourced from your company’s website, CRM system, demand gen campaigns, social media, landing pages, online surveys, mobile applications, and questionnaires. Examples include:

• Page views → The pages a customer visits on your website and how long they stay.
• Social media interaction → How a prospect engages with your brand on social media. For instance, the posts they liked, commented on, or saved.
• Form fills → When a prospect requests a demo or wants to inquire about your business’s offerings.
• Email interaction → How they engage with your emails (the opens, clicks, or replies)
• Product use → How they use your products, e.g., free trial. 

While these signals are great, the downside is that they can’t help you find out if a prospect is looking for a similar product or solution elsewhere. In short, it’s just one piece of the intent data puzzle.

Second-party data 

This is another company’s first-hand intent data, shared with you through a mutually beneficial partnership or agreement. It’s sourced from a trusted partner or platform with whom you have a direct relationship. Examples of these sources include:

• Partner website and platforms: This occurs as a formal agreement between two companies to achieve a shared goal.
• Review sites: Platforms like G2, Trustpilot, or Capterra offer company-level data to target the right decision-makers. 
• Events: Companies that host events such as webinars or industry conferences may share attendee data with you.

With second-party data, you gain insights into potential customers who show interest by engaging with complementary platforms or brands, helping you identify new prospects for your offerings.  

Third-party data

Third-party data refers to information a business collects about its prospects from external sources, typically data aggregators. Sources of these data include external websites, social media platforms, public directories, and other online interactions. Examples include:

• Topic intent data → Identifies companies actively engaging with content on topics related to your solution. 
• Competitive research activities→ When they’re researching solutions similar to yours

Unlike first-party data, which is limited to your platforms, third-party data goes beyond your audience. They provide a holistic view of your prospect’s online activities, offering insights into what’s happening elsewhere online. However, its downside is non-compliance with data privacy laws and regulations. 

What’s the Difference Between Account-Level and Contact-Level Intent Data?

Account-level intent data provides insights into companies and organizations, enabling teams to identify accounts entering the buying cycle. Sales and marketing teams leverage this signal to identify and prioritise high-value accounts aligned with their ideal customer profile for effective outreach. 

For instance, a sales team can use an intent data provider to identify and target various B2B tech startups that raised a Series C round. However, account-level intent data has its limitations. It fails to capture the nuanced dynamics of the buying group and may miss key decision-makers actively researching solutions. 

This is where contact-level intent offers an advantage. Contact-level intent data reveals the specific person within a target account who is interested in your products or services. It’s no longer “XYZ company raised a Series C round.” Instead, it’s “Jane Doe, Account Lead at Google, downloaded a whitepaper on post-funding growth strategies.”

Unlike account-level intent data, contact-level data offers more depth. You know the specific people involved, identify their needs, and understand how to help them.

Below is an overview table comparing account-level intent to company-level intent.

Why Intent Data Matters?

Now that we understand what intent data means in its entirety, let’s look at why it matters to businesses. Here are four reasons you should use intent data. 

1. Target the Right Leads at the Right Time

Sales prospecting used to be a volume play. You could send tons of emails a day or make about 200 calls, hoping some would make the cut. However, this spray-and-pray technique isn’t the best option. 

You have to target leads at the right time — not too early or too late. The best way to get these cues is through signals. Research revealed that 50% of sales leaders use intent data to improve account prioritization, enabling them to identify who is ready to purchase. 

Besides, Charles Tenot, CEO at lemlist, points out, “Prospecting still comes down to the same fundamentals – reaching out to the right prospects, at the right time, with the right message, and on the right channel. Having these insights lets you identify and seize business opportunities to make your business successful.”

2. Create Personalized Outreach

Intent signals capture online behaviors, indicating your prospect’s interest in a product or service. With this data, you can tailor your message to their needs, highlighting aspects that your prospects would love to hear, to create personalized experiences. This has worked great, especially in booking meetings.

When explaining how he books hundreds of meetings with intent data, Anthony Natoli, Senior Account Executive at LinkedIn, shares a hack. He explains, “Tie the signal to a problem statement that you solve based on customers you work with.”

In practice, if a prospect changes roles or companies, they’ll need to re-evaluate their tools and strategies to work effectively in their new role. As a salesperson, your job is to leverage that signal to offer relevant solutions (tools or strategy), increasing the likelihood of a positive response. 

For instance, if you are selling an ATS solution, numerous job openings or fundraising could be highly relevant signals to leverage, as there is a strong likelihood the company is looking to scale its hiring capabilities. It will be less relevant to leverage if you are selling employee engagement software.  

3. Shorten Sales Cycle and Improve Conversions

When you have real-time insights into who is interested in your products or services, you prioritise them. A great way to prioritize them is to score leads with intent. If they’re more likely to buy, you pitch them right away. 

Suppose you’ve got someone who hasn’t engaged with you but visits your site’s pricing page. That creates an opportunity to initiate conversations revolving around their needs and accelerate them through the sales funnel. 

As you get more of these leads, you witness a higher close rate and drive more conversions. We don’t just say this; the stat backs it up: 37% of sales teams convert intent-based leads at least 2x faster than non-intent leads.

7 Best Intent Data Providers to Consider in 2026

The best intent data providers in 2026 offer what you want — real-time insights to know more about your prospect’s interest in your offerings. That’s why we’ve rounded up the 7 best intent data providers worth using. 

We are kicking things off with lemlist — not because it’s ours, but because we’ve built a cold outreach solution that lets you find, engage, and convert prospects all in one place. Then, we’ll explore the other solutions. 

1. lemlist — Personalized multichannel outreach at scale

Intent Signals with lemlist

lemlist’s latest feature, Signals, is custom-built to enhance your sales process. Coupled with features such as a lead database, AI personalisation, and multichannel outreach, your outreach has just become more efficient. 

Whether you’re a new or existing client, you can leverage Signals to monitor specific triggers and reach prospects at the right time, especially when they’re more likely to buy. For instance, you can track these signals:

• Hiring signals to discover companies in need of new talent
• Website visits to identify accounts that landed on your website
• LinkedIn engagement with specific content or from targeted profiles 
• Fundraising to identify when companies secure funding
• Job changes updates to monitor targeted profiles

Getting started with this feature is easy. In your dashboard, click Signals, then select the type you want to monitor. Let’s say you choose “Companies hiring for a specific role.” Start by configuring your signal. 

Configuring Signals in lemlist

Input the job titles you want in the inclusion criteria and the ones you’d like to omit in the exclusion criteria. Don’t forget to include the hiring location. Then import a CSV file or select from your company lists to monitor the companies you want for specific job postings. Afterwards, click “Create” to generate new leads.

As soon as you generate leads, use lemlist’s AI variables to craft a personalized message (email or LinkedIn) based on signals to increase the chances of getting a response from your prospects. The best part of this tool is that you don’t have to switch tabs. You can perform all your cold outreach operations within the platform. 

Pros

• Intuitive interface that is easy to adopt and navigate.
• A comprehensive solution for managing outreach (emails, calling, or LinkedIn steps, WhatsApp) from one place.
• Vast integration with third-party platforms to ensure a streamlined workflow.
• An insightful academy of materials and reactive chat support.

Rating

lemlist’s G2 rating is 4.5 out of 5.

Pricing

You can test out lemlist in a 14-day free trial. Beyond that, its paid plan starts at $55 per month. Enterprise companies can request custom quotes due to high volume or usage.

2. Trigify — Social Intelligence Tool

Source: Trigify.io

If your choice is a tool that leverages social media activity, Trigify.io is perfect. The platform monitors key conversations and B2B sales trends, converts social media insights into sales opportunities, and provides users with real-time alerts. 

It doesn’t matter whether it’s your competitor’s customers or ideal buyers; its focus is on real-time engagement data – funding rounds, keyword mentions, or job changes across social platforms. 

However, the downside is that you’re limited to social media data rather than other valuable intent signals. For instance, if a company visits your website, the tool may not capture that interest, resulting in missed opportunities. 

Trigify’s intent signals 

• Sentiment spikes,
• Brand mention, 
• Risk detection, 
• Product feedback, and 
• Competitor intel.

Pros

• Offer real-time insights on social media activities, whether it’s a competitor’s customer or your ideal buyers.
• Integrates with CRMs to streamline workflows. 

Cons

• It’s limited to social media intelligence, leaving users to miss out on other valuable signals.
• Features could be overwhelming for users. 

Rating

Trigify’s rating is unavailable on platforms such as G2, Capterra, or Trustpilot.

Pricing

Trigify doesn’t offer a free trial to explore its features. However, its paid plans are in two forms: a credit-based pricing model and monthly plans. While its credit-based plan starts at $0.012 per credit, its monthly plan starts at $149 per month.

3. AmpleMarket —- AI Sales Copilot

Source: Amplemarket

Amplemarket is an AI-focused, all-in-one sales engine designed to manage your outbound sales process. Unlike other tools, the platform was engineered with artificial intelligence at its heart. 

One of the platform’s core features is signals, which it captures in targeted accounts to fuel your pipeline. Whether it’s a decision-maker visiting your website, someone evaluating another product in your industry, or engaging with your posts on socials, this platform has it all.

However, the platform offers limited integrations with other third-party platforms, which can prevent a streamlined workflow. Additionally, the cost of using this service may be a disadvantage for small teams or businesses.

Amplemarket’s Intent signals 

• Fundraising, 
• Hiring signals, 
• Job change alerts, 
• Website visits, and 
• CRM signals.

Pros

• Amplemarket offers automation capabilities that make your sales process more efficient.
• The platform’s user-friendly interface promotes quick adoption and navigation. 

Cons

• G2 reviewers say that the advanced features have a steep learning curve, making it inconvenient for users. 
• According to G2 reviewers, the platform provides users with inaccurate data. 

Rating

Amplemarket’s rating on G2 is 4.6 out of 5.

Pricing

Amplemarket offers a 14-day free trial. Its startup plan starts at $600 per month. For other plans, contact the team for a custom quote. 

4. Common Room — Customer Intelligence Platform

Source: Common Room

Renowned for its customer and community data, Common Room is another provider of intent data on the list. Its AI-powered algorithm provides users with real-time signals (website visits, job changes, product-led sales) about their ideal buyers, so they can convert them into paying customers. 

You can find these signals in sources such as LinkedIn, websites, Slack, and GitHub, which offer deep insights into what’s happening within your community. Common Room also features a dedicated AI sales agent, Roomie AI, which captures signals to find ideal prospects ready for outreach. 

Unlike other tools, Common Room doesn’t have a dedicated engagement feature to communicate with users. Even after getting the signals, you’d need to use another tool to craft personalized messages and send them to your prospects. Besides, its cost may be unsuitable for small teams and businesses. 

Common Room’s intent signals

• Job changes, 
• Hiring trends, 
• Website visits, and 
• Product signals.

Pros

• Its signals come from multiple sources, providing a comprehensive view of what’s happening in your space.
• Sales teams can leverage these signals to generate qualified leads. 

Cons

• G2 reviewers say the platform’s user interface isn’t intuitive, making navigation difficult.
• It’s pretty pricey for small teams or businesses. 

Rating

Common Room’s rating on G2 is 4.5 out of 5.

Pricing

Common Room doesn’t offer a free trial, but its paid plans range from $1,000 to $2,500 per month. A higher usage or volume requires a custom quote. 

5. Apollo — Outreach with strong data points

Source: Apollo

Next on the list is Apollo. The platform offers intent data capabilities to identify and engage buyers actively searching for your solution. It sources data from the web, social media platforms, events, and technologies, so you don’t miss potential business opportunities. 

Similar to Lemlist, Apollo offers features that let you manage your entire sales process within the platform. Lead database, AI-powered personalization, multichannel outreach, and conversation intelligence. They have it all. 

However, Apollo has multiple data privacy issues. In 2018, a serious data breach exposed contact data records publicly. In 2025, it was banned from LinkedIn for violating its terms of service by scraping users’ data. 

Apollo’s intent signals

• Hiring postings, 
• Brand mentions, and 
• Website visits.

Pros

• The platform is easy to use. You don’t have to waste time figuring out how to navigate the platform.
• According to G2 reviewers, the platform is superb for generating high-quality leads. 

Cons

• Apollo has data privacy issues that could pose a risk to its users. 
• Some G2 reviewers complain about the platform’s inaccurate data, which could flop your sales process. 

Rating

Apollo is rated 4.7/5 on G2. 

Pricing

Apollo offers a 14-day free plan. But its paid plan starts at $59 per user/month.

6. RB2B — Website Visitors

Source: RB2B

RB2B is a perfect choice for identifying the actual people (US-based visitors) and companies that land on your website. By combining website cookies, IP addresses, and device IDs, it reveals your web visitor’s name, email address, company name, location, and browsing history. 

Once it reveals this information, RB2B posts the details to Slack for your sales team to follow up. Note that the platform only unveils the person-level ID of US-based visitors. It doesn’t work for people in the EU or other jurisdictions to ensure compliance with regulations such as the GDPR and the CCPA.  

Key Features

• Deanonymization of US-based visitors on your websites.. 
• Integrations with third-party platforms for easy data transfer and streamlined workflows. 

Pros

• The platform is easy to use and adopt. 
• It offers accurate data to supercharge your outreach efforts. 

Cons

• Many G2 reviewers complain about the platform’s lead quality.

Rating

Versium is rated 4.5/5 on G2.

Pricing

RB2B offers a free trial, but its paid plan starts at $149 per month. 

7. Crunchbase — Business intelligence platform

Source: Crunchbase

Last but not least is Crunchbase, a predictive company intelligence that offers valuable insights on private companies. Armed with various types of insights, such as predictive insights, funding news, and industry trends, you can get data to stay ahead of the curve and make informed decisions that advance your business growth.

The platform also features advanced search and filtering capabilities that let you precisely target and segment leads. It’s suitable for founders, investors, or sales professionals seeking the right insights for their business. 

Crunchbase’s intent signals

• Fundraising, 
• Company news, 
• Hiring data, 
• Product launches, and 
• Job changes.

Pros

• It’s simple and easy to use. 
• It’s ideal for lead generation and staying up to date on industry news. 

Cons

• Some G2 reviewers report outdated information on the platform.

Rating

Crunchbase is rated 4.5/5 on G2.

Pricing

Crunchbase offers a 7-day free trial, but its paid plans start at $99 per month.

How to Choose the Right Intent Data Provider for Your Business

With many intent data providers in the market, selecting the right one for your business can be challenging. You must review the data the tool provides and determine whether it aligns with your business objectives.

For instance, if it’s a single data type without outreach capabilities, opt for a pure-play solution like Trigify. However, if your choice is more than one type of data and outreach capabilities, lemlist would be your preferred solution. That said, here are some factors you can consider when choosing the right intent data provider. 

1. Ease of Use

Does the platform have a user-friendly interface? What does the learning curve look like? Choosing an intent data platform that’s quick to adopt and navigate saves time and lets you use the tool to its full potential. 

2. Check The Data Quality

Nothing beats having an accurate intent data provider that provides reliable signals to act on. Verify its data source and review the sites to confirm data accuracy. 

3. Integration Capabilities

A great intent data provider doesn’t work in isolation. Does it integrate with third-party platforms? If yes, that’s a great choice as it enables you to transfer data and streamline your workflow. Otherwise, you’d waste time and money restructuring your sales workflow.

4. Compliance with Privacy Laws

If your intent data provider collects data from external sources, ensure it complies with applicable data privacy laws, including the CAN-SPAM Act, GDPR, and CCPA. Otherwise, their actions could land you in severe legal sanctions, including hefty fines. 

Practical Use Cases of Intent-Led Outreach (+ Examples)

Want to know about the use cases on intent-led outreach? Here are some use cases to consider. But before then, let’s look at an overview of these use cases and their examples.

1. Website Visitor Signal

A website visitor signal is data that provides insights into the people who land on a particular site. Such data includes the name and contact information of the person or company who visited the site, the pages viewed, the time spent on the site, and more. 

Sales teams can leverage this data to identify high-value accounts that frequently visit their product or pricing pages. Below is an example of how to use this signal in a personalized message.

Personalized message example:

Hi [name],

Noticed someone from your team just checked our [PRICING PAGE]. When [similar company]] saw the same traffic, they built a warm list around the intent and got a 30% reply rate. Would it help if I shared how they set it up?

2. Job Postings

A job posting signal indicates a company’s hiring intent for growth or specific needs. For instance, if they’re expanding their services or relocating, they may want to invest in these new solutions or roles. 

Sales and recruiting teams can leverage this signal to find out which companies need new talent. Here is how you can leverage the intent data in a personalized message.

Personalized message example:

Hey [name], 

Saw you’re hiring a new [ROLE, e.g., RevOps. This happens when [problem, e.g., you’re tightening and scaling your revenue process.]

[Similar company] went through the same thing and, after a quick workflow revamp, saw a [result, e.g., 2x growth in pipeline].

 Want to see a 2-minute Loom on what they changed? 

3. LinkedIn Engagement

If someone interacts with your profile or post on LinkedIn, that’s a sign they’re interested in your service. In an interview, Rob Harlows, Co-founder and CIO at Sopro, explains how they saw a 40% increase in conversions by tracking and engaging with companies that viewed their LinkedIn video ads. 

That said, here is an example of how to combine the signal in a message.

Personalized message example:

Hi [name],

Saw your comment about scaling outbound ops — I totally get it. 

We helped [similar company] with the same process, and they saw a 25% jump in reply rates.

Want a quick breakdown?

4. New Funding

A funding round indicates that the company has more solutions to invest in. Whether it’s a product development or an expansion plan, reach out confidently and highlight how your solutions can fix their problems. Here is how to use the intent data in a personalized message.

Personalized message example:

Hey [name],

Congrats on the Series B! Are you already localizing your sales outreach for EU markets?

We’ve helped [similar company] adapt its GTM motions to Germany and Spain. Let me know if you want to see what worked there.

5. Job Change

If someone takes on a new role at a company or moves to another organisation, they’ll likely need new solutions to work effectively in their new role. 

Consequently, use the information to check whether they need your solutions. The example below illustrates how you can include the signal in a message. 

Personalized message example:

Hi [name],

Congrats on the new role! Many [JOB TITLE e.g., VP of Sales] I speak with use their first 90 days to fix outbound structure — is that a current focus?

We helped [similar company] tighten their outbound workflow, and they saw a 20% increase in booked meetings within 6 weeks.

Want me to share the changes they made?

Conclusion

There you have it. The best B2B intent data providers to consider in 2026. While some of these tools offer unique advantages, they also have their limitations. Your goal would be to choose one that aligns with your business objectives. 

That said, lemlist remains the best all-in-one solution for intent-based prospecting. Besides getting real-time intent signals updates, you can convert them into opportunities. 

Our product also helps you find people in a database, enrich them with built-in waterfall enrichment, personalize messages with AI based on signals, and automate outreach across multiple channels. In short, you get a complete prospecting toolkit on a single subscription. Sign up for our free trial today!

FAQs about Intent Data Provider

What is an Intent Data Provider?

An intent data provider is a company that collects and analyzes data to identify potential buying interest among businesses. 

What are the types of Intent Data?

Intent data is of three types: first-party, second-party, and third-party intent data. Examples of intent data include website visits, hiring signals, funding rounds, job changes, engagement signals, and more.

Who Uses Intent Data Providers?

Sales, marketing, recruiting, and customer service teams use intent data providers to identify companies actively searching for their products or services, or similar offerings. 

What Makes lemlist’s Intent Data Unique?

lemlist’s intent data is unique because it enables you to detect signals and convert them into opportunities. Rather than just updating you on signals, it also lets you enrich the contact, personalize your messages with AI based on the signal’s context, and send them through automated multichannel outreach—all from one place.

lemlist team

Your source of actionable outreach tips and strategies that will help you get replies and grow your business.