Konsta Leskelä is an entrepreneur with one successful exit already on his resume. He has built a new product recently and is now looking to connect with first potential users.
Here's the campaign... 👇
Let's break down Konsta's campaign.
1. Getting replies instead of driving sales
With product still in beta, Konsta knows it's useless to promote it so early. Instead, he's looking to start the conversation and has picked a relevant topic to increase his reply rate.
2. Call-to-action --> asking key questions
With over 90 replies in total, Konsta not only generates feedback that can help improve the product, but he's also learning about prospects, their needs and how to approach them in the future.
3. Leading with a transparent approach
Even if it's just a little thing such as Konsta's intro, being honest is the best way to start building a relationship. As a result, your beta users can not only help you finalize the product, but also become big brand advocates in the future.
"I'm very happy to see how effective this cold email campaign was and now we need to double down on the next one."
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.