Using cold emails to boost brand awareness

Konsta Leskelä wanted to do market research and find first users for a new product he's preparing to launch.

The challenge

Konsta Leskelä is an entrepreneur with one successful exit already on his resume. He has built a new product recently and is now looking to connect with first potential users.

Here's the campaign... 👇

Why it worked?

Let's break down Konsta's campaign.

1. Getting replies instead of driving sales

With product still in beta, Konsta knows it's useless to promote it so early. Instead, he's looking to start the conversation and has picked a relevant topic to increase his reply rate.

2. Call-to-action --> asking key questions

With over 90 replies in total, Konsta not only generates feedback that can help improve the product, but he's also learning about prospects, their needs and how to approach them in the future.

3. Leading with a transparent approach

Even if it's just a little thing such as Konsta's intro, being honest is the best way to start building a relationship. As a result, your beta users can not only help you finalize the product, but also become big brand advocates in the future.

Results

"I'm very happy to see how effective this cold email campaign was and now we need to double down on the next one."

81%
open rate
23%
reply rate
90+
warm leads

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Targeting

You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.

Personalize

The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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