Why it works
The campaign is designed to engage Heads of Growth or those responsible for acquisition in companies, focusing on their lead generation strategies. It employs a multi-channel approach, using both LinkedIn and email to maximize reach and engagement. The campaign starts with a personalized email congratulating the prospect on their new role, which serves as a soft introduction. This is followed by value-driven LinkedIn messages and emails that aim to establish credibility and rapport by sharing the company's extensive experience and successful case studies.
Learning about this campaign
This campaign targets professionals who are likely grappling with lead generation and acquisition challenges. It offers a multi-step, multi-channel outreach strategy to warm up the leads before making the ask for a sales call. The campaign also incorporates a variety of touchpoints, from congratulatory messages to sharing case studies, to engage the prospect effectively.
When to use it
This campaign is best used for initial outreach to Heads of Growth or those responsible for acquisition, especially those who have recently taken on new roles. It's designed to build rapport and credibility through multiple touchpoints before moving to the sales discussion.
Who can use it
Sales and marketing professionals aiming to engage Heads of Growth or those responsible for acquisition can use this campaign. It's designed to initiate conversations and build relationships, ultimately leading to sales calls and potential partnerships.
Lead Account Executive @lemlist