We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

This template was created to help you build more backlinks using the brand mentions strategy. In short, it will help you connect with people who already mentioned you in their article, but haven’t added a link back to your website. 

Before we go deep into the email template, you need to note that this email will only work if the strategy is prepared in advance. For this, you will need to focus on 2 things - timing and what you will offer in return. If done right, you'll start receiving more backlinks very fast with almost no additional effort.

Mind the timing

‍Let’s start with timing. You don't want to be one of those people who send an email a month after the article has been published. You want to make it happen while it's fresh and they remember. 

For this, you need to set up Google Alerts or use a paid tool to get notified when somebody mentions you online. Once set, you'll start receiving notifications about new mentions and will just add these prospects to your email campaign and send them an email.

‍Get ready for trading‍

Occasionally, prospects might go for a trade and ask you for a backlink in return. Be ready for that as there's no such thing as a free lunch. As an additional option, you can think about other win-win offers that can be interesting fo them if the backlink from your side is not something you can offer.