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Sales

Coffee chat email template

30
Emails sent
40%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results
Subject line: Ideas for <fancy>{{companyName}}<fancy>

Bonjour <fancy>{{firstName}}<fancy>,

I know that your time is valuable so I reached out to <fancy>{{teammateFirstName1}}<fancy> from your team to know what's your favorite drink in the morning..

Guess what I'm holding in my hand right now with your name on it? <fancy>{{Coffee}}<fancy>.

‍

‍

Let me know which day suits you best so I can pass by... Zoom meeting is also okay as a backup plan. 😊

<fancy>{{cta}}<fancy>.

Best,

<fancy>{{signature}}<fancy>

Subject line: Ideas for <fancy>Tesla<fancy>

Bonjour <fancy>Elon<fancy>,

I know that your time is valuable so I reached out to <fancy>Fran<fancy> from your team to know what's your favorite drink in the morning.

Guess what I'm holding in my hand right now with your name on it? <fancy>Your Tall, Non-Fat Latte With Caramel Drizzle 😇<fancy>.

‍

‍

Let me know which day suits you best so I can pass by. Zoom meeting is also okay as a backup plan... 😊

<fancy>I have some ideas for Tesla's batter you'll definitely like. That's a promise<fancy>.

Best,

<fancy>{{signature}}<fancy>


30
emails sent 🤔
90%
open rate 🙂
40%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

1

Step one email

Variables
Example
Results
Subject line: Ideas for <fancy>{{companyName}}<fancy>

Bonjour <fancy>{{firstName}}<fancy>,

I know that your time is valuable so I reached out to <fancy>{{teammateFirstName1}}<fancy> from your team to know what's your favorite drink in the morning..

Guess what I'm holding in my hand right now with your name on it? <fancy>{{Coffee}}<fancy>.

‍

‍

Let me know which day suits you best so I can pass by... Zoom meeting is also okay as a backup plan. 😊

<fancy>{{cta}}<fancy>.

Best,

<fancy>{{signature}}<fancy>

Subject line: Ideas for <fancy>Tesla<fancy>

Bonjour <fancy>Elon<fancy>,

I know that your time is valuable so I reached out to <fancy>Fran<fancy> from your team to know what's your favorite drink in the morning.

Guess what I'm holding in my hand right now with your name on it? <fancy>Your Tall, Non-Fat Latte With Caramel Drizzle 😇<fancy>.

‍

‍

Let me know which day suits you best so I can pass by. Zoom meeting is also okay as a backup plan... 😊

<fancy>I have some ideas for Tesla's batter you'll definitely like. That's a promise<fancy>.

Best,

<fancy>{{signature}}<fancy>


30
emails sent 🤔
90%
open rate 🙂
40%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

Variables
Example
Results
Subject line: Ideas for <fancy>{{companyName}}<fancy>

Bonjour <fancy>{{firstName}}<fancy>,

I know that your time is valuable so I reached out to <fancy>{{teammateFirstName1}}<fancy> from your team to know what's your favorite drink in the morning..

Guess what I'm holding in my hand right now with your name on it? <fancy>{{Coffee}}<fancy>.

‍

‍

Let me know which day suits you best so I can pass by... Zoom meeting is also okay as a backup plan. 😊

<fancy>{{cta}}<fancy>.

Best,

<fancy>{{signature}}<fancy>

Subject line: Ideas for <fancy>Tesla<fancy>

Bonjour <fancy>Elon<fancy>,

I know that your time is valuable so I reached out to <fancy>Fran<fancy> from your team to know what's your favorite drink in the morning.

Guess what I'm holding in my hand right now with your name on it? <fancy>Your Tall, Non-Fat Latte With Caramel Drizzle 😇<fancy>.

‍

‍

Let me know which day suits you best so I can pass by. Zoom meeting is also okay as a backup plan... 😊

<fancy>I have some ideas for Tesla's batter you'll definitely like. That's a promise<fancy>.

Best,

<fancy>{{signature}}<fancy>


30
emails sent 🤔
90%
open rate 🙂
40%
reply rate 😁
Use for free in lemlist
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Use for free in lemlist

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Smart follow-up persistence is... SMART. 😇

No matter how good your first email in a sequence is, there will always be those prospects who open your message but don't reply. Of course, there will be also those who won't open your email at all.

However, that doesn't mean you shouldn't follow up with everyone. In general, you can group all follow-up email strategies into two groups. Ones that serve the "remind them" purpose and those that add more value and are part of the story.

The one we're looking at right now is a reminder, but far from a regular one. Its components are written in a way to be more human and funny, making prospects feel appreciated.

2 personalized touchpoints.

Can you guess what the first one? Yeah, that's right, mentioning a colleague. Whether you actually reach out to a colleague or just use their Instagram photo is less important. What matters is that sales starts and ends with building and nurturing relationships. This little sentence adds that necessary flavor and shows to which side you belong.

On top of that, if you're not able to figure out what's the prospect's go-to coffee, you can always joke with some audacious Starbucks coffee variations, as Guillaume did in the example. Caramel Drizzle... haha.

The second important component is an image of you holding two coffee cups. One has your name on it, the other that of your prospect. Of course, lemlist will pull this information from the CSV file and update every image automatically for you.

G also combined this with heavy personal branding campaigns on LinkedIn, so a significant percentage of people could recognize them right then and there.

What can we learn from Guillaume's cold email template?

  • Sales is about building relationships while emails are there to get in touch and book a meeting, not sell. Therefore, you're optimizing every cold email you send for a reply, not conversions.
  • Coffee cup personalized image is one of the easiest photos you can do, but that leaves a wildly positive impact on your metrics
  • Referring to a close colleague and being funny where you can add that much-needed human touch in anybody's inbox


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