We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

A different approach overall.

In this campaign, Richard reverse-engineered the process and decided to reach out to his existing LinkedIn connections only. Meaning, because he took some time to connect there first, his prospects were able to recognize who he is once they received Richard's email.

On the other hand, he got inspired by Tinder and has used a personalized image that symbolizes a relationship. It grabs attention and you don't need to use a lot of words to explain the point. There are a million ways to tweak the image, but having your logo with the one from your prospect can give you the edge you need to breakthrough.

Intriguing call-to-action.

When you look at Richard's cold email, you'll realize that the call-to-action of his choice is also distinctly different.

Prior to sharing the calendar link, Richard aims to intrigue his audience with a hook that's actually a tactic most of the people would be interested in. So the meeting is not a demo or without an agenda. It's a call where prospects will get exclusive insights into an interesting tactic.

What can we learn from this campaign?

• Build a rapport on LinkedIn first before you cold email your audience
• Use actionable tactics prospects needs as meeting hooks

Richard Mechaly, Co-Founder of Provoke.Agency, aimed to cold email his LinkedIn connections and have them book a 15-min call.