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Networking

Getting feedback from users

How to get close to your users and hear what they think about you.
158
Emails sent
34%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Subject: your word on Setapp

Greetings <fancy>{{firstName}}<fancy>

My name is Hannam and I'm your dedicated Setapp expert. It's about time we met!

You've been a Setappian for quite a while and got to witness how the product grew and changed, which makes your feedback literally invaluable. Therefore, I'd love a chance to talk about your experience in more detail, and see if I can do something for your team at <fancy>{{companyName}}<fancy>. And let's talk bonuses as well. 😊

Please, go ahead and pick the best time for us to connect.

Appreciate your response!

<fancy>{{signature}}<fancy>

P.S. <fancy>{{unsubscribe}}<fancy>

Subject: your word on Setapp

Greetings <fancy>Daria<fancy>,

My name is Hannam and I'm your dedicated Setapp expert. It's about time we met!

You've been a Setappian for quite a while and got to witness how the product grew and changed, which makes your feedback literally invaluable. Therefore, I'd love a chance to talk about your experience in more detail, and see if I can do something for your team at <fancy>lemlist<fancy>. And let's talk bonuses as well. 😊

Please, go ahead and pick the best time for us to connect.

Appreciate your response!

<fancy>Hanna<fancy>

P.S. <fancy>You can choose to stop receiving emails from me anytime.<fancy>

Hanna Bezuhla, Growth Executive & Product Expert at Setapp, wanted to launch a campaign with the objective to generate feedback, land interviews, and see if there's potential for up/cross sales.

158
emails sent 🤔
79%
open rate 🙂
34%
reply rate 😁
2

Step two email

Variables
Example

‍Subject: your word on Setapp

Hey <fancy>{{firstName}}<fancy>

Cards on the table... I emailed you recently about getting your feedback on Setapp and haven't heard back yet. Your experience means a lot to us, especially after the recent IOS support release.

Is there a good time for us to chat this week?

I promise to keep the timing and make it worth your while.

<fancy>{{signature}}<fancy>

P.S. <fancy>{{unsubscribe}}<fancy>

Subject: your word on Setapp

Hey <fancy>Daria<fancy>,

Cards on the table... I emailed you recently about getting your feedback on Setapp and haven't heard back yet. Your experience means a lot to us, especially after the recent IOS support release.

Is there a good time for us to chat this week?

I promise to keep the timing and make it worth your while.

<fancy>Hanna<fancy>

P.S. <fancy>You can choose to stop receiving emails from me anytime.<fancy>

3

Step three email

4

Step four email

1

Step one email

Variables
Example
Results

Subject: your word on Setapp

Greetings <fancy>{{firstName}}<fancy>

My name is Hannam and I'm your dedicated Setapp expert. It's about time we met!

You've been a Setappian for quite a while and got to witness how the product grew and changed, which makes your feedback literally invaluable. Therefore, I'd love a chance to talk about your experience in more detail, and see if I can do something for your team at <fancy>{{companyName}}<fancy>. And let's talk bonuses as well. 😊

Please, go ahead and pick the best time for us to connect.

Appreciate your response!

<fancy>{{signature}}<fancy>

P.S. <fancy>{{unsubscribe}}<fancy>

Subject: your word on Setapp

Greetings <fancy>Daria<fancy>,

My name is Hannam and I'm your dedicated Setapp expert. It's about time we met!

You've been a Setappian for quite a while and got to witness how the product grew and changed, which makes your feedback literally invaluable. Therefore, I'd love a chance to talk about your experience in more detail, and see if I can do something for your team at <fancy>lemlist<fancy>. And let's talk bonuses as well. 😊

Please, go ahead and pick the best time for us to connect.

Appreciate your response!

<fancy>Hanna<fancy>

P.S. <fancy>You can choose to stop receiving emails from me anytime.<fancy>

Hanna Bezuhla, Growth Executive & Product Expert at Setapp, wanted to launch a campaign with the objective to generate feedback, land interviews, and see if there's potential for up/cross sales.

158
emails sent 🤔
79%
open rate 🙂
34%
reply rate 😁
2

Step two email

Variables
Example

‍Subject: your word on Setapp

Hey <fancy>{{firstName}}<fancy>

Cards on the table... I emailed you recently about getting your feedback on Setapp and haven't heard back yet. Your experience means a lot to us, especially after the recent IOS support release.

Is there a good time for us to chat this week?

I promise to keep the timing and make it worth your while.

<fancy>{{signature}}<fancy>

P.S. <fancy>{{unsubscribe}}<fancy>

Subject: your word on Setapp

Hey <fancy>Daria<fancy>,

Cards on the table... I emailed you recently about getting your feedback on Setapp and haven't heard back yet. Your experience means a lot to us, especially after the recent IOS support release.

Is there a good time for us to chat this week?

I promise to keep the timing and make it worth your while.

<fancy>Hanna<fancy>

P.S. <fancy>You can choose to stop receiving emails from me anytime.<fancy>

3

Step three email

4

Step four email

Variables
Example
Results

Subject: your word on Setapp

Greetings <fancy>{{firstName}}<fancy>

My name is Hannam and I'm your dedicated Setapp expert. It's about time we met!

You've been a Setappian for quite a while and got to witness how the product grew and changed, which makes your feedback literally invaluable. Therefore, I'd love a chance to talk about your experience in more detail, and see if I can do something for your team at <fancy>{{companyName}}<fancy>. And let's talk bonuses as well. 😊

Please, go ahead and pick the best time for us to connect.

Appreciate your response!

<fancy>{{signature}}<fancy>

P.S. <fancy>{{unsubscribe}}<fancy>

Subject: your word on Setapp

Greetings <fancy>Daria<fancy>,

My name is Hannam and I'm your dedicated Setapp expert. It's about time we met!

You've been a Setappian for quite a while and got to witness how the product grew and changed, which makes your feedback literally invaluable. Therefore, I'd love a chance to talk about your experience in more detail, and see if I can do something for your team at <fancy>lemlist<fancy>. And let's talk bonuses as well. 😊

Please, go ahead and pick the best time for us to connect.

Appreciate your response!

<fancy>Hanna<fancy>

P.S. <fancy>You can choose to stop receiving emails from me anytime.<fancy>

Hanna Bezuhla, Growth Executive & Product Expert at Setapp, wanted to launch a campaign with the objective to generate feedback, land interviews, and see if there's potential for up/cross sales.

158
emails sent 🤔
79%
open rate 🙂
34%
reply rate 😁
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BECOME LEMLISTER OF THE WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Ask your user feedback in a cool way.

This is not an email about your product or the feedback that you need. Quite the contrary, it's about why their voice is important and what's in it for them.

What's more, you should already have established communication with your users on customer support, Social Media, and email marketing. Use a friendly tone and get to the point, because you already know each other. Finally, the strength of your brand can play a big role too. The closer your brand to their heart is, the more likely it is for your users to respond.

Follow up, always!

No matter how good or not so good results of your first email in the sequence are, it's always a whole other picture when you add follow-up emails in there as well. Why?

Because people that don't see or respond to your previous messages could have done that for numerous reasons. With that said, you don't want to be a boring pest. A mix of a few emails and relevant content will do just fine.

What can we learn from this campaign?

  • Aim to get feedback by surprising your users with a little bonus or something they'd like
  • Don't forget to follow up, because why not? :)

Hanna Bezuhla, Growth Executive & Product Expert at Setapp, wanted to launch a campaign with the objective to generate feedback, land interviews, and see if there's potential for up/cross sales.

You're one cold email away 💪

Start making your dreams happen and send your first campaign today.

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