Networking

Boosting brand awareness

Konsta Leskelä wanted to do market research and find first users for a new product he's preparing to launch.
484
Emails sent
81%
Open rate
23%
Reply rate
1

Step one email

Subject: Something for you <fancy>{{firstName}}<fancy>

Hey,

I found your channel <fancy>{{channelName}}<fancy>, from YouTube, and got your email address from the “for business inquiries” - section of your channel page, so I thought it would be fine for me to reach out to you directly like this.

I'm doing market research, and it would really help me out, to get your input.

I've discussed with a few content creators that have channels on YouTube, and use Patreon to monetize their work.

Through these discussions, I’ve formulated this assumption or “hypothesis” that some content creators on YouTube might feel anxious about providing content to a very small group of their followers for some extra cash through platforms like Patreon.

Do you feel that you are “obligated” to create and provide different content for your patrons than your YouTube subscribers? Or is this something you are happy to do, and don’t feel it’s extra work for little return?

I'd love for you to help prove my hypothesis right or wrong! Any reply, short or long,
would be greatly appreciated 🙏

Yours sincerely,

<fancy>{{signature}}<fancy>

Subject: Something for you <fancy>Guillaume<fancy>

Hey,

I found your channel <fancy>Guillaume Moubeche<fancy>, from YouTube, and got your email address from the “for business inquiries” - section of your channel page, so I thought it would be fine for me to reach out to you directly like this.

I'm doing market research, and it would really help me out, to get your input.

I've discussed with a few content creators that have channels on YouTube, and use Patreon to monetize their work.

Through these discussions, I’ve formulated this assumption or “hypothesis” that some content creators on YouTube might feel anxious about providing content to a very small group of their followers for some extra cash through platforms like Patreon.

Do you feel that you are “obligated” to create and provide different content for your patrons than your YouTube subscribers? Or is this something you are happy to do, and don’t feel it’s extra work for little return?

I'd love for you to help prove my hypothesis right or wrong! Any reply, short or long,
would be greatly appreciated 🙏

Yours sincerely,

<fancy>Konsta<fancy>

Konsta Leskelä is an entrepreneur with one successful exit already on his resume. He has built a new product recently and is now looking to connect with first potential users.

484
emails sent 🤔
81%
open rate 🙂
23%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: Something for you <fancy>{{firstName}}<fancy>

Hey,

I found your channel <fancy>{{channelName}}<fancy>, from YouTube, and got your email address from the “for business inquiries” - section of your channel page, so I thought it would be fine for me to reach out to you directly like this.

I'm doing market research, and it would really help me out, to get your input.

I've discussed with a few content creators that have channels on YouTube, and use Patreon to monetize their work.

Through these discussions, I’ve formulated this assumption or “hypothesis” that some content creators on YouTube might feel anxious about providing content to a very small group of their followers for some extra cash through platforms like Patreon.

Do you feel that you are “obligated” to create and provide different content for your patrons than your YouTube subscribers? Or is this something you are happy to do, and don’t feel it’s extra work for little return?

I'd love for you to help prove my hypothesis right or wrong! Any reply, short or long,
would be greatly appreciated 🙏

Yours sincerely,

<fancy>{{signature}}<fancy>

Subject: Something for you <fancy>Guillaume<fancy>

Hey,

I found your channel <fancy>Guillaume Moubeche<fancy>, from YouTube, and got your email address from the “for business inquiries” - section of your channel page, so I thought it would be fine for me to reach out to you directly like this.

I'm doing market research, and it would really help me out, to get your input.

I've discussed with a few content creators that have channels on YouTube, and use Patreon to monetize their work.

Through these discussions, I’ve formulated this assumption or “hypothesis” that some content creators on YouTube might feel anxious about providing content to a very small group of their followers for some extra cash through platforms like Patreon.

Do you feel that you are “obligated” to create and provide different content for your patrons than your YouTube subscribers? Or is this something you are happy to do, and don’t feel it’s extra work for little return?

I'd love for you to help prove my hypothesis right or wrong! Any reply, short or long,
would be greatly appreciated 🙏

Yours sincerely,

<fancy>Konsta<fancy>

Konsta Leskelä is an entrepreneur with one successful exit already on his resume. He has built a new product recently and is now looking to connect with first potential users.

484
emails sent 🤔
81%
open rate 🙂
23%
reply rate 😁
2

Step two email

3

Step three email

Subject: Something for you <fancy>{{firstName}}<fancy>

Hey,

I found your channel <fancy>{{channelName}}<fancy>, from YouTube, and got your email address from the “for business inquiries” - section of your channel page, so I thought it would be fine for me to reach out to you directly like this.

I'm doing market research, and it would really help me out, to get your input.

I've discussed with a few content creators that have channels on YouTube, and use Patreon to monetize their work.

Through these discussions, I’ve formulated this assumption or “hypothesis” that some content creators on YouTube might feel anxious about providing content to a very small group of their followers for some extra cash through platforms like Patreon.

Do you feel that you are “obligated” to create and provide different content for your patrons than your YouTube subscribers? Or is this something you are happy to do, and don’t feel it’s extra work for little return?

I'd love for you to help prove my hypothesis right or wrong! Any reply, short or long,
would be greatly appreciated 🙏

Yours sincerely,

<fancy>{{signature}}<fancy>

Subject: Something for you <fancy>Guillaume<fancy>

Hey,

I found your channel <fancy>Guillaume Moubeche<fancy>, from YouTube, and got your email address from the “for business inquiries” - section of your channel page, so I thought it would be fine for me to reach out to you directly like this.

I'm doing market research, and it would really help me out, to get your input.

I've discussed with a few content creators that have channels on YouTube, and use Patreon to monetize their work.

Through these discussions, I’ve formulated this assumption or “hypothesis” that some content creators on YouTube might feel anxious about providing content to a very small group of their followers for some extra cash through platforms like Patreon.

Do you feel that you are “obligated” to create and provide different content for your patrons than your YouTube subscribers? Or is this something you are happy to do, and don’t feel it’s extra work for little return?

I'd love for you to help prove my hypothesis right or wrong! Any reply, short or long,
would be greatly appreciated 🙏

Yours sincerely,

<fancy>Konsta<fancy>

Konsta Leskelä is an entrepreneur with one successful exit already on his resume. He has built a new product recently and is now looking to connect with first potential users.

484
emails sent 🤔
81%
open rate 🙂
23%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Leading with a transparent approach.

With the product still in beta, Konsta knows it's useless to promote it so early. Instead, he was looking to start a conversation and has picked a relevant topic to increase his reply rate.

Even if it's just a little thing such as Konsta's intro, being honest is the best way to start building a relationship. As a result, your beta users can not only help you finalize the product but also become big brand advocates in the future.

Call-to-action is actually an important question.

With over 90 replies in total, Konsta not only generated feedback that can help improve the product, but he was also learning about prospects, their needs, and how to approach them in the future. A masterful stroke!

If you think about why is it masterful, it's because it was structured and focused on one simple objective - to receive a reply. Outreach is just one step in your funnel and it should be optimized to move your prospects further down the funnel. And if you can gain additional insights that are relevant to your business, like Konsta did, then by all means mix it up. But don't forget the main goal.

What can we learn from this campaign?

  • Call-to-action can bring more than just a reply
  • Respect each stage of your sales funnel and where your prospect currently is at

Konsta Leskelä is an entrepreneur with one successful exit already on his resume. He has built a new product recently and is now looking to connect with first potential users.

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