Networking

Booking speakers for events

How Mike managed to attract 80 speakers for the event he was organizing.
139
Emails sent
89%
Open rate
83%
Reply rate
1

Step one email

Subject line: Call for Speakers - Global TA Day

ATAP (Association of Talent Acquisition Professionals) is looking for speakers for Global TA Day this year on <fancy>{{Date}}<fancy> - we made a list:

If you're interested in potentially speaking - click this link to let us know days/times/topics/etc. and we'll be in touch ATAP! (see what I did there?)

https://atap.global/SpeakerGlobalTADay

Thanks!

<fancy>{{signature}}<fancy>

Subject line: Call for Speakers - Global TA Day

ATAP (Association of Talent Acquisition Professionals) is looking for speakers for Global TA Day this year on <fancy>September 2nd<fancy> - we made a list:

If you're interested in potentially speaking - click this link to let us know days/times/topics/etc. and we'll be in touch ATAP! (see what I did there?)

https://atap.global/SpeakerGlobalTADay

Thanks!

<fancy>The ATAP Team<fancy>

Mike Cohen, Founder of Wayne Technologies, was searching for potential speakers for the event he was organizing and he had a rather unique approach that helped him to book 80 speakers.

139
emails sent 🤔
89%
open rate 🙂
83%
reply rate 😁
2

Step two email

Hey <fancy>{{firstName}}<fancy> - Third time's the charm.

That's why we're reaching out one more time to see if you'd be interested in being a speaker at Global TA Day on <fancy>{{Date}}<fancy>?

If not, we understand, but we'd still love to have you attend! Click either choice:

<fancy>"My name is {{firstName}} {{lastName}}. You sent me 3 emails. Prepare to hear me speak".<fancy>

<fancy>"I'm not interested in speaking, but would love to attend Global TA Day still!"<fancy>

Thanks and we look forward to seeing you there,

<fancy>{{signature}}<fancy>

Hey <fancy>Tom<fancy> - Third time's the charm.

That's why we're reaching out one more time to see if you'd be interested in being a speaker at Global TA Day on <fancy>September 2nd<fancy>?

If not, we understand, but we'd still love to have you attend! Click either choice:

<fancy>"My name is Inigo Montoya Tom Burns. You sent me 3 emails. Prepare to hear me speak".<fancy>

<fancy>"I'm not interested in speaking, but would love to attend Global TA Day still!"<fancy>

Thanks and we look forward to seeing you there,

<fancy>The ATAP Team<fancy>

3

Step three email

1

Step one email

Subject line: Call for Speakers - Global TA Day

ATAP (Association of Talent Acquisition Professionals) is looking for speakers for Global TA Day this year on <fancy>{{Date}}<fancy> - we made a list:

If you're interested in potentially speaking - click this link to let us know days/times/topics/etc. and we'll be in touch ATAP! (see what I did there?)

https://atap.global/SpeakerGlobalTADay

Thanks!

<fancy>{{signature}}<fancy>

Subject line: Call for Speakers - Global TA Day

ATAP (Association of Talent Acquisition Professionals) is looking for speakers for Global TA Day this year on <fancy>September 2nd<fancy> - we made a list:

If you're interested in potentially speaking - click this link to let us know days/times/topics/etc. and we'll be in touch ATAP! (see what I did there?)

https://atap.global/SpeakerGlobalTADay

Thanks!

<fancy>The ATAP Team<fancy>

Mike Cohen, Founder of Wayne Technologies, was searching for potential speakers for the event he was organizing and he had a rather unique approach that helped him to book 80 speakers.

139
emails sent 🤔
89%
open rate 🙂
83%
reply rate 😁
2

Step two email

Hey <fancy>{{firstName}}<fancy> - Third time's the charm.

That's why we're reaching out one more time to see if you'd be interested in being a speaker at Global TA Day on <fancy>{{Date}}<fancy>?

If not, we understand, but we'd still love to have you attend! Click either choice:

<fancy>"My name is {{firstName}} {{lastName}}. You sent me 3 emails. Prepare to hear me speak".<fancy>

<fancy>"I'm not interested in speaking, but would love to attend Global TA Day still!"<fancy>

Thanks and we look forward to seeing you there,

<fancy>{{signature}}<fancy>

Hey <fancy>Tom<fancy> - Third time's the charm.

That's why we're reaching out one more time to see if you'd be interested in being a speaker at Global TA Day on <fancy>September 2nd<fancy>?

If not, we understand, but we'd still love to have you attend! Click either choice:

<fancy>"My name is Inigo Montoya Tom Burns. You sent me 3 emails. Prepare to hear me speak".<fancy>

<fancy>"I'm not interested in speaking, but would love to attend Global TA Day still!"<fancy>

Thanks and we look forward to seeing you there,

<fancy>The ATAP Team<fancy>

3

Step three email

Subject line: Call for Speakers - Global TA Day

ATAP (Association of Talent Acquisition Professionals) is looking for speakers for Global TA Day this year on <fancy>{{Date}}<fancy> - we made a list:

If you're interested in potentially speaking - click this link to let us know days/times/topics/etc. and we'll be in touch ATAP! (see what I did there?)

https://atap.global/SpeakerGlobalTADay

Thanks!

<fancy>{{signature}}<fancy>

Subject line: Call for Speakers - Global TA Day

ATAP (Association of Talent Acquisition Professionals) is looking for speakers for Global TA Day this year on <fancy>September 2nd<fancy> - we made a list:

If you're interested in potentially speaking - click this link to let us know days/times/topics/etc. and we'll be in touch ATAP! (see what I did there?)

https://atap.global/SpeakerGlobalTADay

Thanks!

<fancy>The ATAP Team<fancy>

Mike Cohen, Founder of Wayne Technologies, was searching for potential speakers for the event he was organizing and he had a rather unique approach that helped him to book 80 speakers.

139
emails sent 🤔
89%
open rate 🙂
83%
reply rate 😁

Why did this template work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Great intro line.

An intro line represents a great opportunity to leave a nice first impression. From the very start of the email, you want to make it attractive and appealing to your prospects.

In Mike's case, you can see how he skips the normal introduction and gets right to the point, but in a cool way. And just so the intro line doesn't leave a wrong impression, Mike adds an amazing personalized image that's tailored for every individual. Their first and last name, followed by a list of some impressive people. The point is, it makes the prospect feel appreciated and probably puts a smile on their face.

Fun copywriting.

Any email communication should feel like a conversation, as this is the right way to a high reply rate. People like talking to people.

A good example is Mike's greetings at the beginning of his third email. It's one of a kind and you can tell it's not yet another annoying follow-up invitation. In other words, if we would line up all the prospects that Mike has reached out to, I'd bet you that no one will say this email is automated, even if they know it is.

What can we learn from this campaign?

  • Start your cold email with a thrilling intro line and add that feeling of uniqueness
  • People like talking to people, so write emails in a human way and you'll be amazed by the results

About the creator

Mike Cohen, Founder of Wayne Technologies, was searching for potential speakers for the event he was organizing and he had a rather unique approach that helped him to book 80 speakers.

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