We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Great intro line.

An intro line represents a great opportunity to leave a nice first impression. From the very start of the email, you want to make it attractive and appealing to your prospects.

In Mike's case, you can see how he skips the normal introduction and gets right to the point, but in a cool way. And just so the intro line doesn't leave a wrong impression, Mike adds an amazing personalized image that's tailored for every individual. Their first and last name, followed by a list of some impressive people. The point is, it makes the prospect feel appreciated and probably puts a smile on their face.

Fun copywriting.

Any email communication should feel like a conversation, as this is the right way to a high reply rate. People like talking to people.

A good example is Mike's greetings at the beginning of his third email. It's one of a kind and you can tell it's not yet another annoying follow-up invitation. In other words, if we would line up all the prospects that Mike has reached out to, I'd bet you that no one will say this email is automated, even if they know it is.

What can we learn from this campaign?

• Start your cold email with a thrilling intro line and add that feeling of uniqueness
• People like talking to people, so write emails in a human way and you'll be amazed by the results

Mike Cohen, Founder of Wayne Technologies, was searching for potential speakers for the event he was organizing and he had a rather unique approach that helped him to book 80 speakers.